B2B sales leaders think speed equals success, but the truth is rushing deals destroys trust and reduces win rates.
Best customer data collection software to drive growth in 2026
Every click, purchase, and interaction tells a story, but too often, that story gets lost in scattered spreadsheets, disconnected systems, and manual processes. Collecting and using customer
3 easy growth hacks to get ahead in an AI-saturated landscape
Over the last five years, the business world has undergone a more dramatic transformation than it did in the entire decade before. Just as companies were adapting to permanent shifts in workp
2025’s Lingering Questions
Lingering Questions is one of my favorite parts of the Masters in Marketing newsletter, because it’s an opportunity for marketers to talk directly to one another.
Best real-time customer service tools for growing teams
Real-time support connects customers with help the moment they need it — no long waits or disconnected handoffs.
Best customer portal software tools for increasing customer retention
Customer portal software is a secure self-service platform that provides customers with a centralized location to view their data, track support tickets, and make payments. When connected to
Customer service AI automation workflows that don’t lose the human touch
Customers today expect fast, personalized support, and AI automation workflows make that a reality. Customer service AI automation workflows utilize artificial intelligence to automate repeti
Best cloud customer service software that connects your entire business
Nothing is more frustrating than speaking to different customer service agents and having to re-explain the problem with each interaction. Customer satisfaction and loyalty are closely connec
Why your sales enablement content needs real-world credibility [new data]
I spent three years creating product-led blog posts and case studies for B2B SaaS companies before I realized something obvious: sales enablement content credibility determines whether reps w
3 bitter truths all marketers need to hear right now
When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “She gets it!”