Well-defined sales pipeline stages allow reps to track their deals and nurture their prospect from lead to customer. Whether you’re just getting started in B2B sales management, want to improve your team’s performance with repeatable, proven practices, or anything in between, you need a sales pipeline in place. In this post, I’ve assembled a step-by-step…
Month: May 2025
Sales pipeline stages: My blueprint for what to look for at each stage
Well-defined sales pipeline stages allow reps to track their deals and nurture their prospect from lead to customer. Whether you’re just getting started in B2B sales management, want to improve your team’s performance with repeatable, proven practices, or anything in between, you need a sales pipeline in place. In this post, I’ve assembled a step-by-step…
How to update a website without starting from scratch
Knowing how to update a website has served me well in my career as a B2B content strategist. Whether it’s content, design, or infrastructure, website updates keep your online presence fresh and competitive.
Stop sending “just checking in” emails. Here are 22 alternatives for your follow-ups
Hi, it’s me again, just checking in. Following up. Circling back. Despite the temptation to try this easy follow-up opener, I never recommend that salespeople send “just checking in” emails. The simple reason? They don’t work. It feels like a guilt trip, and doesn’t add new value or pique the prospect’s curiosity. But that doesn’t…
Stop sending “just checking in” emails. Here are 22 alternatives for your follow-ups
Hi, it’s me again, just checking in. Following up. Circling back. Despite the temptation to try this easy follow-up opener, I never recommend that salespeople send “just checking in” emails. The simple reason? They don’t work. It feels like a guilt trip, and doesn’t add new value or pique the prospect’s curiosity. But that doesn’t…
8 ChatGPT prompts for UX design to try in 2025
I think even birds on the wire already know that ChatGPT has made a big impact in many fields. And UX design is no exception. It’s amazing for getting user insights and helps a lot with research and testing.
How to become a WordPress developer [+ tips from WCEU speaker Paul Bearne]
If you’re interested in learning how to become a WordPress developer, I think you’re making a great decision.
How I get fired up for my cold calls, insights from my 18 years in sales (+ tips for reps)
When I was in 5th grade, I was voted “Most Reserved” in the yearbook at Dewey Elementary School in Cherry Hill, NJ. I had just moved back to Jersey after bouncing around SoCal. I was a shy kid, nervous about making new friends. No one would expect me to go into sales, a field that’s…
How I get fired up for my cold calls, insights from my 18 years in sales (+ tips for reps)
When I was in 5th grade, I was voted “Most Reserved” in the yearbook at Dewey Elementary School in Cherry Hill, NJ. I had just moved back to Jersey after bouncing around SoCal. I was a shy kid, nervous about making new friends. No one would expect me to go into sales, a field that’s…
Wiki vs. knowledge base – Exploring definitions, challenges, and benefits
When I worked at HubSpot Support, I frequently referenced our knowledge base for product documentation, troubleshooting steps, and how-to guides for assisting customers. I frequently referred to both our internal wiki and our knowledge base; although they have some similarities, there are some clear distinctions. If I needed a refresher on connecting an external domain…