When I worked at HubSpot Support, I frequently referenced our knowledge base for product documentation, troubleshooting steps, and how-to guides for assisting customers. I frequently referred to both our internal wiki and our knowledge base; although they have some similarities, there are some clear distinctions. If I needed a refresher on connecting an external domain…
Month: May 2025
Leading questions: What they are & why they matter [+ Examples]
Picture this: I’ve just walked in the door and barely put my bags down after a hotel stay. My phone buzzes. It’s a survey from the hotel asking, “How wonderful was your recent relaxing stay with us?” My immediate thought? That’s a classic leading question. Leading questions like that have a knack for steering you…
Leading questions: What they are & why they matter [+ Examples]
Picture this: I’ve just walked in the door and barely put my bags down after a hotel stay. My phone buzzes. It’s a survey from the hotel asking, “How wonderful was your recent relaxing stay with us?” My immediate thought? That’s a classic leading question. Leading questions like that have a knack for steering you…
30+ statistics about sales email subject lines you need to know
When it comes to sales emails, the old adage holds true — you only get one chance to make a first impression. To help you stand out in people’s inboxes, I’ve rounded up a list of sales email statistics to help you shape your subject lines, boost your open rates, and get potential customers to…
30+ statistics about sales email subject lines you need to know
When it comes to sales emails, the old adage holds true — you only get one chance to make a first impression. To help you stand out in people’s inboxes, I’ve rounded up a list of sales email statistics to help you shape your subject lines, boost your open rates, and get potential customers to…
How B2C sales could shift in a recession [new data]
Sales is a tough job under normal circumstances, but throw in a recession and things get even more complicated. As whispers (or shouts) of an economic downturn persist, salespeople need to shift from defense to offense. This means retiring the old playbook and getting creative with your sales strategies. I surveyed 200+ U.S. consumers to…
How B2C sales could shift in a recession [new data]
Sales is a tough job under normal circumstances, but throw in a recession and things get even more complicated. As whispers (or shouts) of an economic downturn persist, salespeople need to shift from defense to offense. This means retiring the old playbook and getting creative with your sales strategies. I surveyed 200+ U.S. consumers to…
15 black and white website designs to inspire your own [+ pro tips]
Picking a color scheme for your website is one of the most important — and difficult — decisions when designing a site. You want it to align with your brand identity, draw attention to the most important elements on your site, and make visitors feel a certain way.
Content performance — How to track and create a site that keeps people coming back
As someone who’s written a lot of content and created content strategies, I know how big of an investment it can be. If you don’t understand your content performance, it can be hard to know how effective your efforts are and whether the investment was worth it.
10 best sales goal tracker tools & templates
Calendars, planners, to-do lists. These are just a few of the tools we use to stay on top of our day-to-day activities. But how can you stay on top of your sales activities? With sales activity trackers. If you’re a sales leader, it’s important to determine the key metrics for evaluating your sales team. By…