Your company’s knowledge base is the informational lifeblood of customer self-service and internal efficiency. You could have hundreds of top-quality articles in your knowledge base, but if your knowledge base isn’t searchable? They might as well be invisible. I’ve seen how knowledge base search functionality is the difference between a static, underutilized pile of help…
Month: June 2025
How to get AI to write copy in your brand voice — from picking the right platform to training your GPT
When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever belong in the same sentence. To be clear, I still see my own brain and…
Secrets of savable content: How to create content buyers come back for
Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as a new contender in recent years. Think about it. What kind of things do you save? If you’re like me, it’s photos of people and moments you don’t want to forget, maybe a ticket stub…
Make space for customers to see their business as part of yours
I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who saw a boost in impressions from one tiny, seemingly insignificant detail: when their photo model bent their knee. Today’s master in marketing isn’t proposing — but she does have some proposals to consider. Meet the…
Keeping up is exhausting, here’s how one social media creator helps brands beat trend fatigue
How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure trend? Fashion trends used to spin in 20-year cycles, but there is no playbook anymore. Microtrends peak, then disappear in weeks or even days. It’s a never-ending cycle of trying to keep up…
How to prepare for, navigate, and thrive through summer slumps — according to marketing experts
Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal pressure starts to heat up. Clients pause new projects. Content calendars fill with refreshes and lighter lifts. And whether you’re in-house or freelance, it can feel like you’re sprinting in place. As a content strategist…
Effective, underrated sales traits every rep should develop, from a sales coach
When I started my sales career, I immediately gravitated toward the slimy salesperson persona. I was pushy and only focused on closing the deal. As I saw it working well for my colleagues, sales gurus, and top sales reps, I developed it into my selling identity. But my natural personality is empowerment and empathy, and…
In a feature-parity world, it’s all about your brand — here’s how your startup can nail it in the first 100 days
Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name recognition, and no time to waste. So, where do you start to make the biggest impact? Brand. I’ve seen this firsthand. I helped build Drift into a category-defining brand and turned my company, Exit Five,…
AI marketing campaigns only a bot could launch & which tools pitch the best ones [product test]
At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely, brands started getting it. Now I’m seeing AI-driven campaigns that feel alive; they’re innovative, tailored, and sometimes so smart, you’d swear they were made by humans. Curious to see what I’m talking about? Stick around because I’m diving into…
20 best B2B lead generation tools
There’s no way around it — every business needs to drive leads to grow. However, B2B lead generation is far from a simple task. You are competing with other businesses, navigating misinformation, and playing trial and error with various tools. Not to mention, you also might be selling a product that’s more expensive or requires…