Early on in my sales career, I landed a big (at the time) deal after cold emailing about 30 prospects using a certain template. That one win had me convinced I’d cracked the code. I believed if the messaging worked for me once, it would work over and over, which is why it took me…
Month: June 2025
4 sales prospecting tips that helped me hit quota 3 months in a row
When I started in B2B sales and my real phone sales prospecting journey began, I quickly realized I was lost. I was overwhelmed with the process of identifying the right industries, customer profiles, and decision-makers — not to mention finding the best phone number and email addresses to reach the prospect. I knew prospecting was…
How to create a survey in Excel, Word, Google, Facebook, & SurveyMonkey
If you want to learn how to build a survey, the most important thing to know is that an excellent survey respects your time. It should be succinct, ask the right questions, and provide valuable insights. As a respondent, I’m quick to bail if a survey is too long, confusing, and repetitive. If you want…
How to create a survey in Excel, Word, Google, Facebook, & SurveyMonkey
If you want to learn how to build a survey, the most important thing to know is that an excellent survey respects your time. It should be succinct, ask the right questions, and provide valuable insights. As a respondent, I’m quick to bail if a survey is too long, confusing, and repetitive. If you want…
How to market your brand to budget-conscious prospects
Like many buyers in America today, I cringe whenever I swipe my credit card. Amid a “shifting economic landscape” (read: messy economic times), we’re all watching our wallets, trying to keep spending down, and questioning where our dollars go. And it’s not just consumers — businesses, too, are monitoring budgets and seeking better deals. All…
Master the art of going viral on LinkedIn with Hala Taha’s four-step formula
LinkedIn might be the most underrated growth channel in marketing right now. I‘ve been obsessing over this lately. While everyone’s fighting for attention on every other platform, LinkedIn remains a place where smart marketers can still build massive audiences without burning through ad budget. I sat down with LinkedIn creator Hala Taha recently to see…
AI in content marketing: How creators and marketers are using AI to speed up & succeed [data]
With the global revenue for AI in marketing pegged at over $107.5 billion by 2028, there is no doubt that AI in content marketing will (and may already) be an integral part of the digital marketing landscape. Strategy, research, content generation — there is no shortage of how AI can be used. But for the…
Trash AI Content, Experimental Budgets, and TikTok for B2B: Ross Simmonds Unfiltered
If you’ve ever stared down a sea of bland AI content and whispered, “Is this my job now?”, you’ll enjoy this master’s take: “The amount of blog posts that are written with AI is at an all-time high… And all of it is trash.“ Ross Simmonds joins us with some spicy takes on experimentation, distribution,…
The SEO-friendly knowledge base — Why making your help pages searchable matters
An SEO knowledge base does everything a typical knowledge base does and more. It supports customers, ranks in Google, brings new traffic to your site, and builds your E-E-A-T. It’s tempting to de-index knowledge bases because they interfere with SEO, complicating keyword maps, impacting rankings, and causing cannibalization. But, done right, they’re a powerful SEO…
The SEO-friendly knowledge base — Why making your help pages searchable matters
An SEO knowledge base does everything a typical knowledge base does and more. It supports customers, ranks in Google, brings new traffic to your site, and builds your E-E-A-T. It’s tempting to de-index knowledge bases because they interfere with SEO, complicating keyword maps, impacting rankings, and causing cannibalization. But, done right, they’re a powerful SEO…