I’ve learned firsthand how essential effective FAQ software is for smooth business operations. I was working with a classic VC-funded startup, Dapper Labs, and we were expanding rapidly. Our product evolved daily, and our excellent support team was overwhelmed. The cause? The same recurring questions: “How do I navigate this feature?” “When is the next…
Month: June 2025
AI can boost conversions from your web page — HubSpot’s CMO shows you how [tutorial]
Look, we‘ve all been there — you know your website could be converting better, but figuring out exactly what to fix feels like solving a Rubik’s cube blindfolded. You‘re running A/B tests, analyzing heat maps, and guessing at what’s actually going to move the needle. Well, AI just unlocked the process and can become your…
The state of inclusive marketing in 2025 [new data + expert insight]
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. The Unstereotype…
Social media image sizes (2025 update) for every platform
When clients first started asking me to handle their social media, I figured the image part would be easy. Create one clean graphic, upload it across platforms, and the tools would adjust everything automatically. Boy, was I wrong. Between cropped headers, stretched thumbnails, and text that disappeared on mobile, it didn’t take long to realize…
11 Key sales challenges for 2025 [+ how you can overcome them]
AI isn’t the biggest hurdle for sales teams anymore — that’s what I learned after speaking with several sales professionals. As 2025 unfolds, I’m seeing a clear shift in where sales leaders are putting their focus. Pipeline growth and revenue performance are taking center stage — 64% of sales leaders told us that’s their top…
11 Key sales challenges for 2025 [+ how you can overcome them]
AI isn’t the biggest hurdle for sales teams anymore — that’s what I learned after speaking with several sales professionals. As 2025 unfolds, I’m seeing a clear shift in where sales leaders are putting their focus. Pipeline growth and revenue performance are taking center stage — 64% of sales leaders told us that’s their top…
Internal knowledge base: What it is and how to implement it
This might be a strange personality quirk, but I love systems and processes — especially when they’re stored in a well-organized internal knowledge base. I’ve created training documents, where there were previously none, for my replacement when I was leaving several jobs. You can imagine how excited I was to join a company like HubSpot,…
Internal knowledge base: What it is and how to implement it
This might be a strange personality quirk, but I love systems and processes — especially when they’re stored in a well-organized internal knowledge base. I’ve created training documents, where there were previously none, for my replacement when I was leaving several jobs. You can imagine how excited I was to join a company like HubSpot,…
Zappi’s CMO shares her secrets for building AI agents that nail brand voice, manage compliance, and more
“I tried using AI for our marketing content, but it just doesn’t sound like us.” I hear this constantly from marketing leaders who’ve experimented with AI tools only to get results that feel generic or off-brand. The problem? Most are approaching AI wrong, treating sophisticated technology like a vending machine. Insert prompt. Receive output. Hope…
How to run a marketing campaign on a tight budget [expert tips & free tools]
Limited marketing budgets make marketers think creatively to get the most out of every cent. And those who see room for business growth rather than constraint create outstanding low-budget advertising campaigns. Surprisingly, many budget-friendly marketing ideas deliver a better return on investment than those that cost top dollar. The proof follows. I spoke to global…