Generic account based marketing campaigns just swap out prospects’ names and call it “personalization.” At a small scale, that might pass. But in large ABM programs, this one-to-many approach quickly feels shallow, and the target accounts stop paying attention.
Month: October 2025
How to implement SDR coaching in remote sales teams with coaching triggers and conversation intelligence
High-velocity inside sales teams thrive on speed, consistency, and the ability to convert conversations into pipeline. But in a remote environment, coaching sales development representatives becomes more complex. Managers can’t overhear calls, feedback comes too late, and new hires take longer to ramp. The result is missed opportunities. Sales coaching and conversation intelligence change that…
Why brands should stop overlooking their most powerful influencers: customers
Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And this year, one trend stood out to me more than anything else: the rise of customers as influencers. In the past 18 months, we’ve seen people boycotting brands, blocking campaigns, and becoming much more marketing…
Loop Marketing strategy: A framework for stellar AI-era growth
Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.) Instead of turning to Google for the answers to all their curiosities and questions, consumers are increasingly watching YouTube reviews, asking ChatGPT for recommendations, scrolling through social feeds, and messaging influencers instead. Meanwhile, AI search engines are serving up “summarized” direct…
It’s all about you
It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That brands are begging to be a part of. Oh, and that was headlined this year by none other than Taraji P. Henson, Kerry Washington, and Jennifer Hudson. That’s Shareese Bembury-Coakley’s reality as one of the driving forces behind CultureCon, the world’s largest festival…
Unifying blog, resource center, and product docs in one CMS creates a better user experience — here’s how
A 2025 Storyblok survey revealed that 61% of teams are juggling two or more content management systems to manage their brands. Of those organizations, half are actively trying to stop.
How automated renewal workflows help exceed customer retention targets
Churn isn’t always about unhappy customers. Sometimes, customers leave due to changing priorities, missed touchpoints, or even poor communication. Missed customer health signals and late outreach can cause valuable accounts to drift away. Teams need a proper system to track which accounts are up for renewal. Automated renewal workflows can reduce the headache. HubSpot’s CRM…
AI website builders vs. traditional web development: The business case for both
If you’re trying to decide between AI website builders versus traditional web development, you probably want to save time, cut costs, and ensure a high-quality site. Is there a way to have it all? (Spoiler alert: Yes, I think so.) This article will help you compare speed, cost, scalability, and risk so you can choose…
How B2B sales teams reduce admin time from 5 hours to 30 minutes daily with unified CRM data
Salespeople spend nearly 70% of their week caught up in the whirlwind of administrative tasks. Only 30% of their time actually goes to selling. Reps are drowning in spreadsheets and melting in admin tasks that assistants could handle. Unified CRM data systems can help. These integrated technology platforms consolidate customer-related information from multiple sources into…
AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth
Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most likely to convert, optimize send times for maximum engagement, and track every dollar of revenue back to specific campaigns. The difference between good and great email marketing often comes down to which metrics you track…