This pains me greatly to say, but: That typo in your last campaign may have made your audience more engaged. That’s because in a world where you don’t always know what’s real and what’s AI — and trust in general is in rapid decline — a little tyop indicates that a real human wrote it…
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I tested AI website builders for blogs: How to choose the best one
So you’ve decided to create a blog with AI, but you’re stuck on which AI blog website builder to choose? I’m here to help.
Best customer portal software tools for increasing customer retention
Customer portal software is a secure self-service platform that provides customers with a centralized location to view their data, track support tickets, and make payments. When connected to a CRM and a knowledge base, portals reduce ticket volume, strengthen trust, and increase customer retention. Customers expect 24/7 visibility and quick answers without waiting in a…
The best HTML & CSS dashboard templates for admins and users
Have you ever wondered how businesses keep an eye on everything related to their website — from design to updates? The tracking of visitors’ activities and monthly traffic, the bounce rate, and all other necessary information that has to do with the online success of the business?
Loop marketing examples from companies we love
Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine, where every customer interaction creates expansion opportunities. Companies practicing loop marketing — whether through growth marketing strategies, behavioral marketing triggers, or integrated offline marketing touchpoints — transform one-time buyers into active participants who fuel sustainable business growth. Loop Marketing is…
Modern workflow automation explained & 6 best workflow software
In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and scaling personalized customer journeys across your revenue functions, from marketing and sales to service and operations. In my experience leading demand gen and marketing ops teams, I’ve seen the biggest performance lifts come from automating the invisible work: lead handoffs,…
4 marketing takeaways from Taylor Swift
Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a Showgirl. Not only did the full-length smash sales records, but it also spawned endless musical analysis (Who exactly is “Father Figure” about?) and viral moments (Is the mystery of the orange door actually solved?). Of course, Swift’s marketing savvy is…
Best real-time customer service tools for growing teams
Real-time support connects customers with help the moment they need it — no long waits or disconnected handoffs. For growing teams, this responsiveness builds trust, improves retention, and creates the kind of customer experience that drives long-term loyalty. A real-time customer service tool brings these interactions together across live chat, messaging, shared inboxes, and self-service…
How to conduct a UX audit: Steps, tips, & best practices
Customers want a product that offers clarity. If they’re confused, they become disengaged. And what follows are high bounce rates, dropping conversions, and falling revenue. A strategically conducted UX audit can prevent that.
How my divorce at 29 changed how I think about contracts and run my business as a creator
At 29, I wasn’t just finalizing a divorce. I was entering a new era of contractual self-protection. That meant completely rewiring how I think about partnership, boundaries, and my own value. When you go through something like marriage fraud, you learn firsthand that love without legal protection can cost you more than heartbreak. It can…