In February, OpenAI gave a two-minute demonstration at a private event in Tokyo. The demo didn’t stay quiet for long. It set off a firestorm in the sales industry. The short demo, which isn’t available yet, was for an AI sales agent. This AI agent can perform autonomous tasks to help sales teams qualify, enrich,…
Author: .
Does Cold Calling Have a Place in the Future of Sales? Here’s What One Sales Pro Sees Down the Line
Ask any salesperson with some gray hairs if cold calling works, and they’ll probably tell you to smile and dial. That’s because cold calling indeed “works.” If you spend enough time calling, you’ll book a meeting. With enough meetings, you’ll make a sale. But, everything has an opportunity cost. Time spent cold calling is time…
Does Cold Calling Have a Place in the Future of Sales? Here’s What One Sales Pro Sees Down the Line
Ask any salesperson with some gray hairs if cold calling works, and they’ll probably tell you to smile and dial. That’s because cold calling indeed “works.” If you spend enough time calling, you’ll book a meeting. With enough meetings, you’ll make a sale. But, everything has an opportunity cost. Time spent cold calling is time…
The best SaaS knowledge bases and what your company can learn
I recently started a new job, and my company uses a few SaaS tools that are new to me. This means that not only did I need to learn the ins and outs of my new company and our product, but I also needed to get up to speed on new tools that my teams…
The best SaaS knowledge bases and what your company can learn
I recently started a new job, and my company uses a few SaaS tools that are new to me. This means that not only did I need to learn the ins and outs of my new company and our product, but I also needed to get up to speed on new tools that my teams…
The benefits of a knowledge base and why your company needs one
If I need help with a new product or service, you can bet that I’m going to try to find the answer on my own if it means I can avoid reaching out to customer support. I initially thought this may just be my millennial nature, but it turns out that I’m part of the…
The benefits of a knowledge base and why your company needs one
If I need help with a new product or service, you can bet that I’m going to try to find the answer on my own if it means I can avoid reaching out to customer support. I initially thought this may just be my millennial nature, but it turns out that I’m part of the…
How to conduct survey analysis like a data pro [all my tips + secrets]
I’ll be the first to admit that I wish survey data could sort and analyze itself. Unfortunately, it does not (yet?). So, you’ll need a dedicated survey analysis data team to sift through survey results and highlight key trends and behaviors for your marketing, sales, and customer service teams. In this post, I’ll break down…
How to conduct survey analysis like a data pro [all my tips + secrets]
I’ll be the first to admit that I wish survey data could sort and analyze itself. Unfortunately, it does not (yet?). So, you’ll need a dedicated survey analysis data team to sift through survey results and highlight key trends and behaviors for your marketing, sales, and customer service teams. In this post, I’ll break down…
How I applied the 95-5 rule to build Gong’s brand from the ground up
When I stepped into my role as head of content at Gong, I didn’t come with a decade of marketing experience. I came with a sales background and a whole lot of time spent chasing leads. That experience turned out to be my unfair advantage. Here‘s what I knew from the trenches: Most people aren’t…