With college enrollment trending downward and experts anticipating a “demographic cliff” in 2025 — having a higher education CRM is absolutely vital to ensuring a thriving institution. A CRM is key to attracting and retaining students, ensuring enrollee success, and fostering relationships with alumni and donors. The University of Wyoming boosted enrollment by using HubSpot…
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5 community-building tips I’ve learned from working in social media, TV, and nonprofits
For the past ten years, I’ve lived and breathed marketing. I’ve run social campaigns, worked with influencers, created content, built affiliate programs, and everything in between. One factor unites everything: Every single winning strategy has always tied back to community. And more often than not, when an initiative flops, it’s because that community is missing….
How to build a Google Site that looks good and drives business [templates & examples]
If you‘re searching for a free solution to build a simple website, I think that Google Sites could be a great fit. But while I find it to be one of the easier solutions to learn out there, it’s still complicated enough that you might want a Google Sites tutorial to give you a helping…
How I use BANT to qualify prospects [+ expert tips]
I recall the first time I was introduced to the BANT framework. I was enrolled in an online education program designed to train me as a sales development representative. The program was self-paced, allowing us to study the material at our convenience. I made flashcards to assist my memorization, and I came across the word…
5 best CRMs for plumbers in 2025
If missed appointments, mismanaged invoices, and fragmented customer communication are draining your revenue, it’s time to consider implementing a CRM for plumbers. The right platform helps reduce no-shows, speeds up emergency dispatch, and provides the insights you need to improve profitability and customer loyalty. That’s why we’ve compiled this list of top CRM solutions for…
5 best CRMs for publishing companies in 2025
With advances in technology and evolving media consumption habits over the years, publishers are no strangers to business model pivots — and it’s only getting more challenging with the rise of generative AI. To conquer obstacles to monetization and distribution, publishing companies need to be able to build stronger relationships with their readers, subscribers, and…
The psychology behind clicks: Where digital marketing meets neuroscience
In the crowded digital marketplace, a single click is everything. It’s not just a metric, it’s the heartbeat of conversion. But what compels someone to click? Is it the headline? The button color? The layout? While traditional marketing leans on creativity, data, and tech, today’s most effective strategies dig deeper into the brain. Understanding the…
What is a marketing plan & how to write one [+ examples]
I’ve helped build marketing plans at startups where the entire “team” was just me and a Google Doc. Other times, I worked side-by-side with CMOs and VPs of marketing to launch new products, shift positioning, or scale growth. No matter the stage, the goal was the same: make a plan that actually gets used, not…
Solution selling: What it is and how I do it effectively
I’ve been fortunate enough to work my way up from being a BDR at Experian Marketing Services and an AE at LinkedIn Learning all the way to where I am now. As the head of business development at Untap Your Sales Potential, we coach and train the top 1% of sellers at SAP, Microsoft, Gong,…
What is a lead magnet? 20 lead magnet ideas and examples [+ step-by-step]
Stacks of notes. A half-finished webinar script. Google Docs open in every tab. That’s the beginning of a lead magnet story I hear from peers, founders, and marketers on tight budgets. Then, the plot twists: “I spent three weeks designing the perfect lead magnet… and got six downloads. I’m miserable.” “I slapped together a checklist…