Category: Marketing

If I were looking for the best way to divide a room full of marketers, I’d bring up the topic of guest blogging and link building. Without a doubt, I’d start a heated debate. Some will argue that digital PR is the best way to earn backlinks. Others will call purposeful link building a waste…

Stacks of notes. A half-finished webinar script. Google Docs open in every tab. That’s the beginning of a lead magnet story I hear from peers, founders, and marketers on tight budgets. Then, the plot twists: “I spent three weeks designing the perfect lead magnet… and got six downloads. I’m miserable.” “I slapped together a checklist…

Running a successful cleaning business in 2025 goes far beyond spotless floors and sparkling windows — it requires seamless communication, efficient scheduling, and reliable customer management. Yet, finding the right tools to keep everything organized is a challenge; here’s why: the CRM needs of cleaning businesses are uniquely demanding, blending field service logistics with customer…

Managing client relationships in the accounting world involves much more than keeping contact info in one place. For small business accountants, it means staying on top of recurring deadlines, securely handling sensitive financial data, and ensuring no client communication falls through the cracks. These unique needs make it essential to have a CRM that’s not…

I’ve worked on many websites that have pretty standard “Meet the Team” pages. But I think it’s a huge missed opportunity for your brand if you don’t try to get a little creative or, at the very least, make sure the page is engaging and up to date. One client I worked with had spent…

Traditional marketing vs. digital marketing shouldn’t be a controversial decision. From my experience, the smartest brands aren’t choosing sides. They’re learning how to blend both worlds to reach people where it matters. I personally work with a SaaS company that invested relentlessly in billboards across the US and saw a jaw-dropping spike in leads. So…

The oil and gas industry faces unique challenges that standard business software often can’t address. From managing complex, multi-year drilling projects to tracking equipment across remote locations, energy companies need specialized tools to stay competitive. Customer relationship management (CRM) systems designed for oil and gas operations help companies streamline vendor relationships, manage lengthy sales cycles,…

Managing customer relationships in call centers presents challenges that standard business software simply can’t address. Unlike typical sales environments, call center teams handle hundreds of interactions daily, require instant access to customer history across multiple touchpoints, and need sophisticated routing and monitoring capabilities to maintain service quality. These high-volume, fast-paced environments demand specialized tools to…

Investment banking operates in a fast-paced environment where relationship management, deal tracking, and regulatory compliance determine success. Investment banks face rapid market changes and growing client demands, increasing regulatory demands, and the need to manage intricate client relationships that traditional spreadsheets and generic tools simply cannot handle effectively. This comprehensive guide compares the best 5…

One of the first real jobs I landed as a B2B content writer was summarizing a couple of campaign reports for a product adoption platform. I’ll be honest — I was terrified. Coming from a fiction-writing background, I was way more comfortable describing things in detail. Summarizing? Not my strong suit. Every time I heard…