Insurance gives you an extra layer of coverage when life throws an emergency your way — whether that be a run to the doctor, the mechanic, or the dentist. If you own a business, you can tap into that extra protection with a business owner’s policy. In my years reporting on business and finance, I’ve…
Category: Sales
Accounting basics that will help your business grow better
Most sales pros think their job ends when the deal is signed. But if you don’t understand how those deals affect your company’s bottom line, you’re selling blind. When I studied accounting in college, I didn’t realize how useful it would be later on as a solopreneur. But now? It’s helped me price projects more…
Buyer’s journey vs. customer’s journey — what makes these paths different, and where they intersect
When I first started consulting for B2B SaaS companies, I made the mistake of thinking the buyer journey and the customer journey were basically the same thing — just two sides of the same funnel. They aren’t. I learned the hard way when a client’s churn rate quietly climbed even as new deals kept coming…
5 best CRMs for real estate businesses in 2025
Managing relationships in real estate is more than just remembering names and dates — it’s about nurturing trust through every stage of the buying or selling journey. However, with high volumes of leads, complex transactions, and long sales cycles, real estate businesses’ CRM needs are uniquely demanding. Real estate professionals rely heavily on innovative tools…
How AI business analytics can level up your data game (+ expert tips)
I’ve adopted AI into many parts of my business, particularly in marketing and operations. Yet, I wasn’t making the most of what AI could bring to my business. I hadn’t considered AI’s role in business analytics. I spoke to business founders, marketers, and data analysts to learn more about how AI business analytics allows for…
I tested 5 AI cold email generators, here’s what I found
Before starting my career in marketing, I was a business development admin for a relatively large local college. Part of my role was to generate sign-ups for apprenticeships and short courses from local businesses across different sectors. I did this by cold calling (oh, the humanity!), good ol’-fashioned mailouts, face-to-face visits, and email outreach. Like…
HubSpot Commerce Hub pricing guide — essential tools for growing revenue
HubSpot Commerce Hub streamlines payment collection, quote management, and revenue tracking directly inside the CRM. With businesses increasingly adopting integrated billing tools, Commerce Hub helps teams close the loop between sales, finance, and operations. The best part? It’s completely free. This guide outlines accurate 2025 pricing for each Commerce Hub tier, plus feature comparisons, trade-offs,…
HubSpot’s Sales Hub pricing guide — essential features for every rep
HubSpot Sales Hub is a powerful sales acceleration platform that helps teams streamline outreach, close deals faster, and increase revenue. With 84% of customers reporting 84% improved their lead quality, Sales Hub offers a proven return on investment. This guide provides accurate, up-to-date pricing and feature comparisons across all Sales Hub plans as of 2025….
Effective, underrated sales traits every rep should develop, from a sales coach
When I started my sales career, I immediately gravitated toward the slimy salesperson persona. I was pushy and only focused on closing the deal. As I saw it working well for my colleagues, sales gurus, and top sales reps, I developed it into my selling identity. But my natural personality is empowerment and empathy, and…
Flattery in sales: 12 real email templates that prove that flattery will get you anywhere
Is it true that flattery will get you everywhere? In my experience, flattery in sales will at least earn you 20 more seconds of a prospect’s time — and that may be just the opening you need. Salespeople love to talk about whatever product or service they’re selling. Unfortunately, every time a salesperson does this,…










