Category: Service

An SEO knowledge base does everything a typical knowledge base does and more. It supports customers, ranks in Google, brings new traffic to your site, and builds your E-E-A-T. It’s tempting to de-index knowledge bases because they interfere with SEO, complicating keyword maps, impacting rankings, and causing cannibalization. But, done right, they’re a powerful SEO…

An SEO knowledge base does everything a typical knowledge base does and more. It supports customers, ranks in Google, brings new traffic to your site, and builds your E-E-A-T. It’s tempting to de-index knowledge bases because they interfere with SEO, complicating keyword maps, impacting rankings, and causing cannibalization. But, done right, they’re a powerful SEO…

Customers today want more than just products. We’re looking for solutions that work and experiences that are easy. And once we have the product, we want to get good at using it — quickly. This isn’t just a hunch of mine: an impressive 81% of customers try to solve issues themselves before they even think…

Customers today want more than just products. We’re looking for solutions that work and experiences that are easy. And once we have the product, we want to get good at using it — quickly. This isn’t just a hunch of mine: an impressive 81% of customers try to solve issues themselves before they even think…

I’ve learned firsthand how essential effective FAQ software is for smooth business operations. I was working with a classic VC-funded startup, Dapper Labs, and we were expanding rapidly. Our product evolved daily, and our excellent support team was overwhelmed. The cause? The same recurring questions: “How do I navigate this feature?” “When is the next…

I’ve learned firsthand how essential effective FAQ software is for smooth business operations. I was working with a classic VC-funded startup, Dapper Labs, and we were expanding rapidly. Our product evolved daily, and our excellent support team was overwhelmed. The cause? The same recurring questions: “How do I navigate this feature?” “When is the next…

This might be a strange personality quirk, but I love systems and processes — especially when they’re stored in a well-organized internal knowledge base. I’ve created training documents, where there were previously none, for my replacement when I was leaving several jobs. You can imagine how excited I was to join a company like HubSpot,…

This might be a strange personality quirk, but I love systems and processes — especially when they’re stored in a well-organized internal knowledge base. I’ve created training documents, where there were previously none, for my replacement when I was leaving several jobs. You can imagine how excited I was to join a company like HubSpot,…

Demographic questions might seem personal, but they’re essential if you want to truly understand your customers. Asking about things like age, location, gender, ethnicity, or job status helps you segment your audience and tailor your message to what matters most. Gathering this information is a little tricky. I’m not lining up to tell brands my…

Demographic questions might seem personal, but they’re essential if you want to truly understand your customers. Asking about things like age, location, gender, ethnicity, or job status helps you segment your audience and tailor your message to what matters most. Gathering this information is a little tricky. I’m not lining up to tell brands my…