For years, brands relied on static personalization. This usually meant inserting a first name into an email subject line or retargeting a user with the exact pair of shoes they just bought. B
The Major Problem in Business
Most problems in business are not what you believe they might be. It’s not your clients, or your employees, or a competitor that is trying to displace you. None of these are the major problem
Future of AI in customer relationship management: what’s coming next
Customer relationships are entering a new era, one defined by real-time intelligence and AI systems that do far more than automate tasks. But more customer signal requires better management.
Sales Is a Competition
You have to remember that your client is also engaging with your competitors. Maybe one who provides the client a price that makes your pricing look expensive in comparison. Others have relat
The gentlemen’s agreement that netted 210,000 subscribers. [Steal this play.]
“SMASH that like button,” the host says, and your eyes roll back so far you can see your own medulla. “And don’t forget to subscribe!”
Screens Did Not Distract Us. They Replaced Judgment.
You might think that you and others are distracted by your screens, but that is not quite correct. Distraction is not the right diagnosis. Attention loss is a surface symptom, but not the dis
5 best AI CRMs for real estate agents: The 2026 roundup
Real estate professionals work with a diverse range of clients, property types, price points, and locations every day. To manage client and property information, they often have to juggle a b
Best loop marketing tactics for the era of AI-powered marketing
Marketing funnels aren‘t cutting it anymore, and you’ve probably felt it in the form of declining traffic, scattered buyer journeys, and tactics that worked last year falling flat today.
Best customer portal SaaS tools that actually improve retention – 2026 guide
A customer portal is a centralized platform that allows users to access product documentation, manage support tickets, and view account information. These portals are not just for the conveni
Best website research tools for competitive intelligence and market analysis
Running a website means constantly adjusting to algorithm changes, shifting search behavior, and the growing influence of AI-powered search. It‘s hard to know where to invest next, or wheth