Planning events is about more than venue bookings and catering — it’s about orchestrating countless moving pieces, building relationships, delivering memorable experiences, and sustaining them over time. The challenge? CRM needs in the event-planning industry are uniquely demanding. Event-planning businesses must juggle multiple stakeholders (clients, vendors, attendees, and sponsors), shifting timelines, varied event formats (virtual,…
6 best email marketing tools for cleaning companies in 2025
Running a cleaning company is about more than mops and elbow grease — it’s about managing relationships, schedules, recurring contracts, field teams, and customer retention. The challenge? CRM needs in the cleaning industry are uniquely demanding. Cleaning businesses juggle high-volume recurring work, on-the-move teams, location-based services, spot‐jobs, and varying customer preferences, all while trying to…
AI for document management: What works for growing teams
As a team scales, so does its knowledge, and with it, an ever-expanding volume of documents. The key to managing this growth isn’t just adding more hands, but empowering the entire operation with a new level of intelligence. AI for document management offers this power, making chaotic document libraries into organized, searchable, and secure knowledge…
AI prospecting tools that integrate with your CRM stack
Prospecting is one of the most critical but time-consuming tasks in sales. Researching prospects and personalizing outreach can easily consume hours each day. AI prospecting tools promise to automate much of this work, but to be effective, they must integrate directly with a CRM. Without deep CRM integration, AI outputs can create duplicates, fragment your…
Loop Marketing vs Inbound Marketing: How they work together
TL;DR: Loop marketing enhances inbound marketing for the AI era by adding four continuous stages (Express, Tailor, Amplify, Evolve) that use AI and unified data to personalize, distribute, and optimize content, without replacing inbound’s customer-first foundation. Layer loop onto your existing inbound assets with AI-powered personalization, multi-channel distribution, and real-time testing, starting with whichever stage…
The 7 best AI knowledge base examples from companies we love
Support leaders share the same headache — tickets keep piling up, but adding more agents isn’t an option. AI-driven knowledge bases can cover the gaps. An AI knowledge base uses artificial intelligence to deliver accurate answers to customers. AI tools, like HubSpot’s AI agent Breeze, can help teams craft knowledge base documentation to solve common…
REST vs SOAP APIs: The key differences explained for beginners
Often, you don’t need to choose between REST vs SOAP APIs when integrating your website with third-party services. That’s because most modern web services use REST APIs to exchange data. Since REST was introduced, it has become popular among web developers due to its simplicity and scalability.
Marketing is removing barriers: Lessons from a destination marketing expert
If you think balancing your content calendar and your Monday meetings is too much, imagine if you also had to factor in superstition, literal witch trials, and being a magical mecca for millions. But it’s not all black cats and broomsticks. Today’s master oversees year-round tourism marketing for one of the US’s oldest and most…
4 best email marketing tools for nonprofit businesses in 2025
Nonprofit organizations face limited staff and budgets, but they still need to personalize donor communications at scale, segment audiences based on giving behavior, maintain engagement between campaigns, and track the full donor journey from first contact to recurring supporter. Email marketing software addresses these challenges by automating donor segmentation, personalizing communications without manual effort, tracking…
5 best email marketing tools for property management businesses in 2025
Property management companies are tasked with marketing to multiple distinct audiences simultaneously. While prospective tenants need nurture campaigns showcasing available units, property owners expect market insights and portfolio performance updates — all requiring different messaging, timing, and tone. Email marketing tools for property management solve this multi-audience marketing challenge through advanced segmentation and automation that…