DIETDEBUNKER

Customers have countless interactions with your brand, which collectively form their opinion about your business. But what exactly are these touchpoints? A customer touchpoint is any avenue through which prospects and customers interact with your business. Providing value on every touchpoint helps turn prospects into customers, and customers into repeat buyers. In this post, I‘ll…

My early days as a customer support agent really drove home the importance of having clear, accessible knowledge base articles that let customers solve problems on their own, and this became a consistent part of my support ethos. My journey in customer support has taken me through startups and larger corporate organizations where I’ve implemented…

My early days as a customer support agent really drove home the importance of having clear, accessible knowledge base articles that let customers solve problems on their own, and this became a consistent part of my support ethos. My journey in customer support has taken me through startups and larger corporate organizations where I’ve implemented…

The companies I work with care deeply about their customers, and it shows. That’s especially true when I’m updating the UX of a site or overhauling knowledge base content. However, customer feedback management is often lacking. Companies either think they know their customers so well that they don’t need to formalize the feedback loop, or…

The companies I work with care deeply about their customers, and it shows. That’s especially true when I’m updating the UX of a site or overhauling knowledge base content. However, customer feedback management is often lacking. Companies either think they know their customers so well that they don’t need to formalize the feedback loop, or…

If you run a SaaS business, you may have hit a wall where your network and initial traction aren’t enough to keep growing. Maybe you’re generating leads but struggling to convert them into long-term customers. Or worse — you’re bringing in new customers, but they don’t stick around. This is where a strong B2B customer…

If you run a SaaS business, you may have hit a wall where your network and initial traction aren’t enough to keep growing. Maybe you’re generating leads but struggling to convert them into long-term customers. Or worse — you’re bringing in new customers, but they don’t stick around. This is where a strong B2B customer…

As a customer support manager with many years of experience in the startup trenches –– from scaling global support teams at SmartRecruiters to launching conversational AI chatbots at Dapper Labs –– I’ve directly seen how technology transforms customer service. Today, I lead CX efforts at Skybound Entertainment, where we’ve found success blending human ingenuity with…

As a customer support manager with many years of experience in the startup trenches –– from scaling global support teams at SmartRecruiters to launching conversational AI chatbots at Dapper Labs –– I’ve directly seen how technology transforms customer service. Today, I lead CX efforts at Skybound Entertainment, where we’ve found success blending human ingenuity with…

When I started my own online store with Printify and created social media shops, I found out that marketing segmentation was very important for making steady sales. At first, I tried to sell to everyone, thinking that reaching more people would bring in more customers. Instead, my messages were unclear, and my sales were inconsistent….