LinkedIn is full of narcissists, and I have the data to prove it. It all started when I wanted to go viral on LinkedIn. Rather than simply guessing what might work, I took a data-driven approach, scraping posts and analyzing what drives engagement. What I discovered was surprising (and depressing): The most successful posts are…
Discrepancies experienced by Black content creators [new data + expert insights]
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your success. This piece is…
What you’re doing wrong in your marketing emails [according to an email expert]
One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really useful advice is gathering dust in my Google Drive. This week, I’ve got three lessons I just couldn’t waste from the most-shared interview in the history of Masters in Marketing. Email marketing expert Jay Schwedelson…
These AI workflows can 10X your marketing productivity [+ video]
Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues at HubSpot, and they say they’ve found workflows that maximize their productivity, save time, and act as the perfect automated assistant. If you‘re looking for workflows that make your work life easier, you’ve come…
Turn customers into community members — how community transformed the Gymshark experience
My transformation from serving customers to nurturing a community didn’t happen overnight. It started with a crisis. Gymshark’s infamous Black Friday 2015 catastrophe happened during my first week: Our website crashed on one of the busiest shopping days of the year. Orders failed. Customer support lit up. Social media exploded. We were trending — but…
13 Professional Sales Email Signature Examples That Work in 2025
I’ll admit it — I didn’t always put much thought into my sales email signature. Early in my career, my email sign-off was just my name. After reading countless emails from prospects and peers, I realized I often start reading an email at the bottom, with a quick glance at the sender’s signature to learn…
13 Professional Sales Email Signature Examples That Work in 2025
I’ll admit it — I didn’t always put much thought into my sales email signature. Early in my career, my email sign-off was just my name. After reading countless emails from prospects and peers, I realized I often start reading an email at the bottom, with a quick glance at the sender’s signature to learn…
Why Most Sales Strategies Fail Without Tactical Execution
Strategy without tactics is like a blueprint with no builders—useless, no matter how brilliant it looks on paper.
Pipeline Management Training 101 — Everything You Need to Know
Pipeline management training (or sales pipeline training) can increase your sales manager’s effectiveness. It can also provide the necessary structure and knowledge to help sales teams improve their account management processes. Better sales management coupled with robust account-led processes puts your company on track to meet and even exceed revenue goals. Sounds too good to…
Pipeline Management Training 101 — Everything You Need to Know
Pipeline management training (or sales pipeline training) can increase your sales manager’s effectiveness. It can also provide the necessary structure and knowledge to help sales teams improve their account management processes. Better sales management coupled with robust account-led processes puts your company on track to meet and even exceed revenue goals. Sounds too good to…