Yesterday, we looked at the hidden cost of low win rates: lost revenue, higher customer acquisition cost (CAC), wasted sales effort, low morale, damaged reputation, longer time to goals, and missed commissions.
Why blog? The benefits of blogging for business and marketing
With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses keep asking if blogging benefits are still worth the effort. Spoiler: it is. It’s one of the best ways to establish thought leadership, get your audience’s attention, and build trust with them. Over the years,…
Why Win Rates Are Collapsing And How to Fix Yours
Research shows average sales win rates hover around 21%, meaning nearly four out of five opportunities are lost. In enterprise sales, win rates can fall to 5–10%, leaving 90% of the pipeline dead or dying before it ever produces revenue.
Why Your Win Rate is the Only Sales Metric That Matters in 2025
HubSpot’s data suggests that win rates average a weak 21%. If you do the math, you’ll find that 79% of a salesperson’s opportunities are lost — to indecision, competitors, task forces that fail to reach consensus, or buyers paralyzed by the fear of making a wrong decision that not only fails to deliver results but…
How to end a sales email: Closing statements & tips from a quota-carrying salesperson
As a B2B salesperson for companies like IBM and Open Text, I’ve had to work hard to earn every meeting, especially in industries where inboxes are overflowing and priorities shift daily. I used to obsess over subject lines and intros, but once I learned how to end a sales email, my reply rates took off….
Craft your best brand voice: Expert tips, examples, and templates
Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as they go by.” What can you infer about the person behind that line? Are they funny or serious? Cheerful or dour? Pleasant company or a total bore? As a writer, part of my job is…
Beyond the website: 7 off-site tools that convert visitors into customers
For most brands, making the website a central part of their marketing means directly converting website visitors into paying customers during (or shortly after) their visit.
My 8 favorite invoice & billing software solutions for small businesses
For the longest time, I was on the fence about creating manual invoices versus using invoice software for my side hustle. My tech-savvy friends often raved about using the latter for their small businesses. Still, I wondered if it would work for me or if adding a new tool would make things more complex and…
How I do content research: Steps to follow (with examples)
With ChatGPT, anyone can create blog posts in seconds. But, just because you have copy doesn’t mean it’s valuable. You need content research to make a post that’s actually valuable. That’s especially true with Google’s Helpful Content Update, a shift that placed even more emphasis on expertise, knowledge, and credibility. To stand out in today’s…
How to use AI tools in your Instagram strategy: Tips from HubSpot’s global head of brand marketing
For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the marketers we surveyed for our 2025 State of AI Marketing report said they’re already using AI for social media, with 49% using it for text-based social content and 47% for video/audio-based content. HubSpot’s own social…