1. Be the Value Creator, Not a Vendor
In Eat their Lunch, you will find that you are the value. Your conversation is valuable for your prospective clients. Let your competitors fail to win d
Top content marketing automation tools & how to implement them
A few years ago, a small content team could execute a content strategy with design, scheduling, and reporting tools. But the landscape has changed. Teams are now producing more content than e
How to let customers know about a price increase (without losing them), according to pros
I remember the first time I had to communicate a price increase in a SaaS environment. I was part of the support leadership at Greenhouse Software, right in the middle of a major project to r
7 AI-generated website examples & how to build your own
AI website builders transform the traditional web development process by generating functional sites in minutes instead of weeks. Modern AI platforms analyze business requirements, generate l
Marketing efficiency ratio: How to calculate and improve yours
The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing total revenue by total marketing spend for a defined p
AI search strategy: A guide for modern marketing teams
Search no longer rewards keywords alone — it rewards clarity. Large language models now read, reason, and restate information, deciding which brands to quote when they answer. An AI search
The Personal Sales Strategy: How to Stand Out in a Competitive Market
In today’s crowded and hyper-competitive sales environment, standing out can seem like a daunting challenge. Every seller is vying for attention, each promising a better solution, a more ef
Sales Growth Strategy: How to Accelerate Your B2B Sales Pipeline
In today’s competitive B2B landscape, companies are continuously looking for ways to drive growth, accelerate their sales pipeline, and close deals faster. A well-executed growth sales strate
The 7 best AI knowledge base examples from companies we love
Support leaders share the same headache — tickets keep piling up, but adding more agents isn’t an option. AI-driven knowledge bases can cover the gaps.
Automated email segmentation: Setting up for better targeting
Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting campaign relevance.