Real-time support connects customers with help the moment they need it — no long waits or disconnected handoffs. For growing teams, this responsiveness builds trust, improves retention, and creates the kind of customer experience that drives long-term loyalty. A real-time customer service tool brings these interactions together across live chat, messaging, shared inboxes, and self-service…
How to conduct a UX audit: Steps, tips, & best practices
Customers want a product that offers clarity. If they’re confused, they become disengaged. And what follows are high bounce rates, dropping conversions, and falling revenue. A strategically conducted UX audit can prevent that.
How my divorce at 29 changed how I think about contracts and run my business as a creator
At 29, I wasn’t just finalizing a divorce. I was entering a new era of contractual self-protection. That meant completely rewiring how I think about partnership, boundaries, and my own value. When you go through something like marriage fraud, you learn firsthand that love without legal protection can cost you more than heartbreak. It can…
Modern sales orgs are leaning into marketing behaviors — here’s what that means for you [new data]
I pulled up my LinkedIn feed last week and noticed how half the posts from sales leaders looked like they could have been written by content marketers. They were teaching, sharing frameworks, and posting case studies. One VP of Sales I follow had published a carousel about buyer psychology that got more engagement than most…
Content audit tools that actually drive growth
The world of content is more competitive than ever. Between SEO, AEO (Answer Engine Optimization), and writing for humans first, it‘s far more complex than when I first started in content marketing. That’s why content audit tools are essential for regularly reviewing and updating what’s already published.
“You need to be an event business”
“It’s not enough to be a hospitality business anymore,” small-business owner Shelley Pippin says. “You need to be an event business.” Here’s why Brewnuts has been so successful at using events to carve out a niche for themselves, and what small- and medium-sized business marketers can learn from “Ohio’s first and only doughnut bar,” regardless…
How to add AI to your existing CRM without disrupting sales workflows
Integrating AI with existing CRM systems has become a critical priority for sales teams. According to HubSpot’s 2025 State of Sales report, only 8% of sales reps don’t use AI at all, and those who do say AI and automation tools deliver better returns than any other sales tool. Yet, how sales teams integrate AI…
How to resize an image without losing quality
As a developer, I’ve discovered that images have the power to make or ruin a project. Imagine entering the landing page of a website and seeing a distorted hero image; personally, I will begin to lose trust in whatever information is on that website. This tiny mistake by the website development team has massive ramifications.
Detecting bias in AI prospecting models: A how-to for sales leaders
AI-driven prospecting tools have the potential to transform sales pipelines, but they also carry the risk of reinforcing blind spots. If left unaddressed, AI models can amplify bias that systematically favors certain industries, geographies, or company types. And, this isn’t just a fairness issue. Bias in AI prospecting models directly impacts revenue. Recognizing and addressing…
Generative AI tools every marketing team should use
When I first started at HubSpot, I needed a new headshot fast. So, I turned to generative AI tools — and no one had any idea, at least not initially. Love ‘em or hate ‘em, generative AI tools are impressive. From text and data analysis to uncanny photos and celebrity videos, AI’s ability to imitate…