If I were looking for the best way to divide a room full of marketers, I’d bring up the topic of guest blogging and link building. Without a doubt, I’d start a heated debate. Some will argue that digital PR is the best way to earn backlinks. Others will call purposeful link building a waste…
19 templates for follow-up emails after a meeting, conference, and more
In my early sales days, I would spend hours preparing for a meeting, doing research, crafting the perfect pitch, and rehearsing objections. But, I didn’t realize the real test often comes after the call ends. It wasn’t in what I said, but in what I did next. I assumed a good meeting guaranteed a next…
5 best CRMs for cleaning businesses in 2025
Running a successful cleaning business in 2025 goes far beyond spotless floors and sparkling windows — it requires seamless communication, efficient scheduling, and reliable customer management. Yet, finding the right tools to keep everything organized is a challenge; here’s why: the CRM needs of cleaning businesses are uniquely demanding, blending field service logistics with customer…
5 best accounting software CRMs for small businesses in 2025
Managing client relationships in the accounting world involves much more than keeping contact info in one place. For small business accountants, it means staying on top of recurring deadlines, securely handling sensitive financial data, and ensuring no client communication falls through the cracks. These unique needs make it essential to have a CRM that’s not…
What is the ideal length of a sales email? Insights based on 40 million emails
Like most people, I don’t read all of the sales emails I get. When I do open an email, I skim its contents and immediately close out long, rambling messages, which is exactly why the search for the ideal email length is like Indiana Jones and the Holy Grail. It’s not about nitpicking word count;…
Traditional marketing vs. digital marketing: Why not both?
Traditional marketing vs. digital marketing shouldn’t be a controversial decision. From my experience, the smartest brands aren’t choosing sides. They’re learning how to blend both worlds to reach people where it matters. I personally work with a SaaS company that invested relentlessly in billboards across the US and saw a jaw-dropping spike in leads. So…
The 15 best “Meet the Team” pages I’ve ever seen
I’ve worked on many websites that have pretty standard “Meet the Team” pages. But I think it’s a huge missed opportunity for your brand if you don’t try to get a little creative or, at the very least, make sure the page is engaging and up to date. One client I worked with had spent…
4 best CRMs for oil and gas businesses in 2025
The oil and gas industry faces unique challenges that standard business software often can’t address. From managing complex, multi-year drilling projects to tracking equipment across remote locations, energy companies need specialized tools to stay competitive. Customer relationship management (CRM) systems designed for oil and gas operations help companies streamline vendor relationships, manage lengthy sales cycles,…
5 best CRMs for call center businesses in 2025
Managing customer relationships in call centers presents challenges that standard business software simply can’t address. Unlike typical sales environments, call center teams handle hundreds of interactions daily, require instant access to customer history across multiple touchpoints, and need sophisticated routing and monitoring capabilities to maintain service quality. These high-volume, fast-paced environments demand specialized tools to…
5 best CRMs for investment banking businesses in 2025
Investment banking operates in a fast-paced environment where relationship management, deal tracking, and regulatory compliance determine success. Investment banks face rapid market changes and growing client demands, increasing regulatory demands, and the need to manage intricate client relationships that traditional spreadsheets and generic tools simply cannot handle effectively. This comprehensive guide compares the best 5…