![\"Learn](\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/5ff38c7a-c12b-48c8-bb6f-4f066754c979.png\")
<\/a><\/p>\nAs I scrolled through, a few things stood out. The design was super simple \u2014 no distractions, just a clear focus on the ebook. The copy was sharp and persuasive, and it made the offer feel like a no-brainer. Best of all, they only asked me for my name and email. I got valuable insights, and<\/em> they got a new subscriber. Win-win. That\u2019s the power of a well-built landing page.<\/p>\n Interested? Well, in this post, I\u2019ll walk you through the key steps for creating a landing page that builds on those principles. Personally, I love starting with a template. It saves me from dealing with any code, and I can focus on making the page look great and convert well.<\/p>\n I used HubSpot’s CMS<\/a>, but you can use any similar software that offers landing page templates, like HubSpot’s free landing page builder<\/a> or Mailchimp<\/a>.<\/p>\n Table of Contents<\/strong><\/p>\n <\/a> <\/p>\n \n Landing pages<\/a> usually fall into one of two categories: reference or transactional.<\/p>\n For this example, let\u2018s say that I\u2019m a marketer for a fictional NASA-esque space corporation, and I\u2018ve been tasked with making a landing page for a fantasy ebook about space to get children interested in aeronautics. This landing page\u2019s goal is to increase leads.<\/p>\n To build my page, I chose from a list of templates, while keeping my end goal in mind.<\/p>\n Knowing that increasing leads and the customer experience were top priorities, I chose a template that showcased my ebook offer and provided a form. I also wanted a unique, eye-catching structure and a simple design.<\/p>\n What I like about this landing page template \u2014 in addition to the criteria above \u2014 is that it\u2019s labeled as \u201cStarter.\u201d As a marketer with little to no design experience, a beginner-level working template sounded right up my alley.<\/p>\n Next, it’s a good idea to name your landing page. If you plan on having multiple pages exist on the same system, be sure to name each something that will distinguish one design from future pages. For this example, I decided to name it \u201cEbook Offer One.\u201d<\/p>\n That way, when I check on the performance of this particular landing page, I’ll locate it easily on my dashboard.<\/p>\n After labeling your landing page, let\u2018s start designing. For this step, I was able to use a drag-and-drop editor. I\u2019d decided that it was important for the leads to see the ebook’s cover, an engaging description, and the form.<\/p>\n As a visual learner, a drag-and-drop editor is a dream come true. I can spend less time trying to learn code that would fix these elements and more time visualizing the experience for the lead. I can look at how the header\u2018s copy will be presented and if it\u2019s effective at keeping audiences engaged.<\/p>\n This is the point where I\u2019d like to ask you: Do you already have your landing page copy ready for publishing? The reason I\u2019m asking is that I know from experience that it can take weeks to even draft a first version. If you don\u2019t have text for your page yet, then I suggest using HubSpot\u2019s free Campaign Assistant<\/a> to generate copy based on your campaign goals and product\/service information.<\/p>\n How does it work? Describe:<\/p>\n For example:<\/strong> \u201cI\u2019m creating a landing page for a co-working space called [X], offering 25% off your first month for freelancers and remote workers. I\u2019d like the tone of voice to be friendly and conversational.\u201d<\/p>\n You\u2019ll see a first version of the copy, which you can easily edit out. You can also regenerate the copy if you\u2019d like to see an alternative. What I love is that you can save all versions of your copy and improve it as time goes by and you get the first results from your campaign.<\/p>\n Somewhere on my landing page, I wanted to provide short, impactful blurbs of value that would ultimately persuade the reader to complete the process.<\/p>\n In my example, the three columns at the bottom of the form communicate the value of my ebook. These columns each had their own engaging icon that was colorful, professional, and clean. I used the text to communicate a main benefit, then described it in a sentence below.<\/p>\n The next step is sort of a \u201cChoose your own adventure.\u201d Here, I added elements that would fit with the brand of my imaginary company. I uploaded a logo image and made sure the colors were consistent throughout.<\/p>\n I wanted to make sure the text stayed black and white to match my logo and the images didn’t disrupt the usability of my webpage. This choice makes the page look professional and functional.<\/p>\n Once you\u2018re satisfied with the layout and design, it\u2019s time to move on to the final steps.<\/p>\n Because mobile phone usage is increasing each year<\/a>, it\u2018s a good idea to test your page to ensure it\u2019s dynamic. When your page is \u201cdynamic\u201d it simply means that the content on your webpage automatically adapts according to the type of screen being used to access the content.<\/p>\n Here, I tested my landing page for formatting on mobile. I wanted to make sure that the content was still displaying neatly and professionally, despite being shown on a different screen type than the one I used to create the page.<\/p>\n If you\u2018re using a CMS to make your landing page, check if the software offers dynamic content options. For example, if you find that the logo you\u2019re using doesn’t appear well on a smaller screen, you can make the necessary adjustments.<\/p>\n Finally, consider running a test on your page. Testing can show variations of your page to audiences and analyze which variations perform better. In this case, the winning page would have the most conversions.<\/p>\n With the software I’m using, I can choose to run an A\/B test or adaptive test. Both of them achieve the same goal, with the only difference being that the first runs two different versions and the latter runs many.<\/p>\n These tests will be running with a real audience, so make sure your pages look publish-ready before you begin. Be sure that the form fields work and your copy is free of any typos.<\/p>\n After completing these steps, your landing page is complete. I bet it looks fabulous.<\/p>\n <\/a> <\/p>\n Before you dive into building your landing page, hit pause and get clear on one thing: What\u2019s the goal? What action do you want someone to take when they land here? Maybe it\u2019s downloading an ebook, signing up for a free trial, or booking a call. Whatever it is, defining that goal upfront is key \u2014 it\u2019ll guide how you write your copy, design the page, and choose the perfect call-to-action.<\/p>\n And while it might be tempting to include more than one CTA (I\u2019ve seen brands like Home Chef try this), it\u2019s rarely a good idea.<\/p>\n Speaking from experience as a marketer, every time I land on a page with two CTAs side by side, I catch myself rolling my eyes. It feels confusing. You want your visitors focused on one thing, not torn between options. If someone comes to download an ebook but sees another button like \u201cLearn more about us,\u201d they might click that instead and totally forget about the ebook.<\/p>\n One page, one goal, one CTA \u2013 that\u2019s how you keep your audience on track and your landing page working the way it should.<\/p>\n Source<\/em><\/a><\/p>\n What\u2019s the one thing that drives you away from a landing page the fastest? For me, it\u2019s definitely information overload.<\/p>\n When I see a wall of text, I\u2019m usually out, unless that page happens to be the only place I can get what I\u2019m looking for. But let\u2019s be real, that\u2019s rarely the case. Most of the time, I can find what I need somewhere else, and I\u2019ll always choose the site that offers a cleaner, more pleasant experience.<\/p>\n So, make sure your design and copy stay focused and uncluttered. Zero in on the key information your audience needs to know.<\/p>\n I get it, sometimes you feel like there\u2019s just so much to say about your product or service. But trust me, you\u2019re better off highlighting only the most important benefits. People aren\u2019t looking to spend forever on your site \u2014 they just want to know enough to make a decision.<\/p>\n A strong value proposition, a few standout benefits, some testimonials, and a persuasive CTA \u2014 that\u2019s usually all it takes to get the job done.<\/p>\n I can\u2019t help but giggle a little when I see the same stock image popping up all over the internet; it definitely doesn\u2019t do much for a brand\u2019s authenticity.<\/p>\n Sure, using stock photos might seem like the most cost-effective option in the short term, but in the long run, it can really hurt your brand image. Inigo Rivero<\/a>, managing director of House of Marketers<\/a> and one of the first EMEA employees at TikTok, once told me that design is absolutely a key element to consider before launching any marketing campaign.<\/p>\n \u201cIn our work with TikTok campaigns and brand promotions, we discovered that simplicity and authenticity drive results. For one campaign, we transformed a generic landing page into a conversion powerhouse by replacing stock photos with real, engaging user-generated content (UGC),\u201d he shared.<\/p>\n Instead of polished, overly staged visuals, they showcased raw clips of influencers actually using their clients\u2019 products \u2013 straight from their TikTok campaigns. This change made the page feel alive and relatable, which resonated with audiences craving genuine connections.<\/p>\n \u201cVisitors stayed longer, engaged more, and converted at higher rates. By showing real people using the product, we built trust,\u201d Rivero added.<\/p>\n Good landing page design really comes down to simplicity. One of the easiest ways to cut out distractions is by removing the top navigation bar. This helps keep visitors focused on what\u2019s right in front of them on your landing page.<\/p>\n Brandy Hastings<\/a>, SEO strategist at SmartSites<\/a>, shared a great example with me about how they redesigned a page for one of their clients, MalpracticeOne.<\/p>\n \u201cWe removed the top navigation to eliminate distractions and keep users focused on conversion. The mobile version retains all critical elements: the logo, CTA, short copy, and form \u2014 with clear tap targets. We also used color contrast (teal + coral red) to draw the eye to the CTA buttons like \u2018Get Quote\u2019 and \u2018Call Now\u2019 without being overwhelming,\u201d Hastings explained.<\/p>\n After that update, bounce rates dropped by 17% and quote submissions shot up by 29%. Plus, the mobile layout became much easier to scroll, with CTAs that stayed visible the whole time. This just goes to show that thoughtful design choices \u2014 like smart spacing and visual focus \u2014 aren\u2019t just about looks. They make a real difference in how well your landing page converts.<\/p>\n Your CTA can be in competition not only with other CTAs \u2014 it could also lose to distracting elements placed around it.<\/p>\n \u201cI have optimized hundreds of landing pages for B2B and ecommerce, but one visual tweak consistently drives results was isolating the CTA in a contrasting color block with zero visual clutter,\u201d Alan Muther, UX designer and marketing specialist at Ardoz Digital<\/a>, told me.<\/p>\n \u201cOn a recent landing page revamp, I stripped the footer, removed secondary links, and surrounded the primary CTA in a solid white box against a dark background,\u201d he said.<\/p>\n In this design, he featured no gradients, no shadows, and no icons. \u201cThat change alone boosted our form fills by 36% in 14 days.\u201d<\/p>\n I agree with Muther that we shouldn\u2019t give users reasons to wander around your site and choose a path that doesn\u2019t end in your funnel. \u201cWhen everything else fades to the background, the CTA becomes the hero,\u201d he concluded.<\/p>\n Focusing on the above-the-fold of the site is a mistake I\u2019ve seen quite a lot, especially from businesses that don\u2019t have much website design or marketing experience.<\/p>\n Don\u2019t get me wrong \u2014 nailing the top of your page is super important. It\u2019s the first thing people see, and it plays a big role in whether they\u2019ll stick around or bounce.<\/p>\n But here\u2019s the thing: that top section is just the opener. Its real job is to spark enough interest for someone to keep scrolling. If the rest of the page doesn\u2019t deliver, if it loses steam or doesn\u2019t build on that momentum, people drop off. I think of it like a book with a killer first chapter that fizzles out, or a show that hooks you in the pilot but falls flat by episode three.<\/p>\n For me, the goal is to always make sure that the entire page tells a consistent story, not just the beginning.<\/p>\n Remember to optimize your landing page for SEO<\/a>. Most CMS software<\/a> is really good at pointing out SEO opportunities for web pages, and optimizing your page could get more traffic from queries on search engines.<\/p>\n For a quick starting point, to optimize my space ebook for SEO, I would make sure the ebook has an engaging, yet relevant title. I would also tag the post with relevant keywords in order to boost visibility on search engine results pages.<\/p>\n\n
\n
\n
1. Choose a template that will help you achieve your goal.<\/strong><\/h3>\n
![\"how](\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/06\/how-to-create-a-landing-page-2-20250618-1500792.jpg\" "\\"\\"")
<\/p>\n2. Name your landing page so you can find it later.<\/strong><\/h3>\n
![\"how](\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/06\/how-to-create-a-landing-page-3-20250618-8397686.webp\" "\\"\\"")
<\/p>\n3. Design your page layout according to what you want your audience to see first.<\/strong><\/h3>\n
![\"designing](\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/06\/how-to-create-a-landing-page-4-20250618-2258353.gif\" "\\"\\"")
<\/p>\n4. Use the free Campaign Assistant to generate engaging copy.<\/h3>\n
\n
5. Communicate the benefits of completing the landing page form to the website visitor.<\/strong><\/h3>\n
![\"how](\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/06\/how-to-create-a-landing-page-5-20250618-8739737.webp\" "\\"\\"")
<\/p>\n6. Personalize the page so it’s unique to the purpose and your brand.<\/strong><\/h3>\n
![\"how](\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/06\/how-to-create-a-landing-page-6-20250618-7202391.webp\" "\\"\\"")
<\/p>\n7. Test your landing page for dynamic content and user experience.<\/strong><\/h3>\n
![\"landing](\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/06\/how-to-create-a-landing-page-7-20250618-3364628.gif\" "\\"\\"")
<\/p>\n8. If you desire, run a test to analyze page performance before pushing it live.<\/strong><\/h3>\n
![\"how](\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/06\/how-to-create-a-landing-page-8-20250618-1908876.webp\" "\\"\\"")
<\/p>\n![\"how](\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/06\/how-to-create-a-landing-page-9-20250618-1426171.webp\" "\\"\\"")
<\/p>\nBest Practices for Building a Landing Page<\/h2>\n
1. Only use one CTA per landing page.<\/h3>\n
![\"how](\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/06\/how-to-create-a-landing-page-10-20250618-7213602.webp\" "\\"\\"")
<\/p>\n2. Only feature key information.<\/h3>\n
![\"best](\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/06\/how-to-create-a-landing-page-11-20250618-3368807.webp\" "\\"\\"")
<\/p>\n3. Stay authentic \u2013 don\u2019t use stock images.<\/h3>\n
4. Remove top navigation.<\/h3>\n
5. Remove visual distractions around your CTA.<\/h3>\n
6. Make the entire landing page copy engaging \u2013 not just the header.<\/h3>\n
7. Don\u2019t forget to optimize your page for SEO.<\/h3>\n
![\"\"](\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&k=14&r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Fhow-to-create-a-landing-page&bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&bvt=rss\")
<\/p>\n","protected":false},"excerpt":{"rendered":"