{"id":4198,"date":"2025-08-19T11:00:00","date_gmt":"2025-08-19T11:00:00","guid":{"rendered":"http:\/\/www.dietdebunker.com\/?p=4198"},"modified":"2025-08-22T10:54:34","modified_gmt":"2025-08-22T10:54:34","slug":"craft-your-best-brand-voice-expert-tips-examples-and-templates","status":"publish","type":"post","link":"http:\/\/www.dietdebunker.com\/index.php\/2025\/08\/19\/craft-your-best-brand-voice-expert-tips-examples-and-templates\/","title":{"rendered":"Craft your best brand voice: Expert tips, examples, and templates"},"content":{"rendered":"<p>Read this line from one of my favorite authors: \u201cI love deadlines. I love the <a href=\"https:\/\/www.goodreads.com\/author\/quotes\/4.Douglas_Adams\">whooshing noise they make<\/a> as they go by.\u201d<\/p>\n<p>What can you infer about the person behind that line? Are they funny or serious? Cheerful or dour? Pleasant company or a total bore?<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=814dd420-0d49-40e0-b59c-f01066e186c1&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img loading=\"lazy\" decoding=\"async\" class=\"hs-cta-img \" style=\"height: auto !important;width: auto !important;max-width: 100% !important;border-width: 0px;margin: 0 auto;margin-top: 20px;margin-bottom: 20px\" alt=\"Free Kit: How to Build a Brand [Download Now]\" height=\"58\" width=\"424\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/814dd420-0d49-40e0-b59c-f01066e186c1.png\" align=\"middle\" \/><\/a><\/p>\n<p>As a writer, part of my job is to express myself through words. And the choices I make to create that expression become my voice. Perhaps you hear it in your head as you read this paragraph.<\/p>\n<p>When you know to look for voices, you\u2019ll see them everywhere: in writing, in video, in your very interactions with others. And in business? Your brand\u2019s voice plays a huge role in helping you connect with the world and your consumers.<\/p>\n<p>Brand voice can help you underscore authority, boost playfulness, or reach directly into the hearts and minds of your buyers. Done well, there\u2019s resonance \u2014 your voice <em>clicks<\/em> with your buyer. Done poorly? Buyers flee, and brands struggle to survive.<\/p>\n<p>What goes into defining your brand voice, and where can you go to get inspired when it\u2019s time to put pen to paper? Let\u2019s explore the details behind a great brand voice.<\/p>\n<p><strong>Table of Contents<\/strong><\/p>\n<ul>\n<li><a href=\"#what-is-a-brand-voice\">What is a brand voice?<\/a><\/li>\n<li><a href=\"#why-brand-voice-is-important\">Why Brand Voice Is Important<\/a><\/li>\n<li><a href=\"#creating-your-brand-voice\">Creating Your Brand Voice<\/a><\/li>\n<li><a href=\"#brand-voice-examples\">Brand Voice Examples<\/a><\/li>\n<li><a href=\"#brand-voice-template\">Brand Voice Template<\/a><\/li>\n<\/ul>\n<p><a><\/a> <\/p>\n<p style=\"font-weight: normal\">\n<p>Your consumers pay attention to your voice. It\u2019s the foundation of trust, and trust matters when it\u2019s time to buy.<\/p>\n<p>In the U.S. market, <a href=\"https:\/\/www.statista.com\/statistics\/1482252\/importance-brand-trust-purchase-worldwide\/\">90% of consumers<\/a> say it\u2019s important to trust the brands they buy or use. Your brand voice lays the foundation by showing your customers what to expect from your company\u2019s content, services, and even <a href=\"https:\/\/blog.hubspot.com\/service\/importance-customer-service\">customer service<\/a>.<\/p>\n<p><a><\/a> <\/p>\n<h2><strong>Why Brand Voice Is Important<\/strong><\/h2>\n<p>In short? Brand voice helps answer your customer\u2019s most pressing question:<\/p>\n<p><strong>Why should I buy from you instead of somebody else?<\/strong><\/p>\n<p>Part of any brand\u2019s job in the marketplace is to inform, educate, and persuade consumers to take action (namely, buy your product or service). Your voice serves as an ambassador in this effort: it helps you connect with buyers even when you\u2019re not physically present.<\/p>\n<p>The strongest ambassadors can quickly signal if something is or isn\u2019t for you. For instance, you\u2019ll make assumptions about an unfamiliar brand if its ambassadors wear pink cowboy hats versus black three-piece suits. Each choice conveys particular elements of a brand:<\/p>\n<ul>\n<li>Pink cowboy hat: Bubbly, playful, youthful, irreverent.<\/li>\n<li>Black three-piece suit: Somber, formal, authoritative, exclusive.<\/li>\n<\/ul>\n<p>Serious buyers will probably gravitate toward a formal or authoritative brand; more playful buyers will explore the bubblier, irreverent ones. What matters is that you understand who your <a href=\"https:\/\/blog.hubspot.com\/marketing\/target-audience\">target audience<\/a> is and shape your voice to meet them as they are \u2014 not as you wish them to be.<\/p>\n<p>And your brand ambassador must translate across multiple platforms, and potentially even across countries and cultures as well. Every shred of copy your brand produces, from the About Us page on your website to the game on the back of a cereal box, should exude your brand\u2019s distinct voice.<\/p>\n<p>Brand voice carries an important internal function, too. A well-defined brand voice establishes a cohesive set of guidelines for your writers, marketers, content creators, and even graphic designers.<\/p>\n<p>\u201cWell-defined\u201d is key here. Most often, I see brand leaders compile a list of 4-5 adjectives related to their brand voice. They also usually dig deep into the thesaurus, hoping to stumble upon the <em>perfect<\/em> choices to explain their voice\u2019s presence and perception.<\/p>\n<p>You can certainly throw adjectives at the wall and hope something sticks, but without simple explanations of what \u201cclear, helpful, human, and kind\u201d means, content gets haphazard fast.<\/p>\n<p>For example, HubSpot\u2019s style guide specifies that \u201cwe favor clarity above all. The clever and cute should never be at the expense of the clear.\u201d It also gives multiple examples of what \u201cclear,\u201d \u201chelpful,\u201d \u201chuman,\u201d and \u201ckind\u201d actually look like in copy. Contractors and new hires aren\u2019t left guessing \u2014 they get detailed explanations that let them hit the ground running.<\/p>\n<p>A clarified brand voice lets you speak to your audience, attract new customers or users, and express your brand\u2019s distinctiveness <em>consistently<\/em> and <em>compellingly.<\/em><\/p>\n<p><a><\/a> <\/p>\n<h2><strong>Creating Your Brand Voice<\/strong><\/h2>\n<p>So, you know your brand voice should represent you. But how do you discover who <em>you<\/em> are? And how do you build that concept into something practical you can share with your teams?<\/p>\n<p>It doesn\u2019t take a weekend nature retreat to find your voice. In fact, most of what you need sits in front of you right now. Let\u2019s talk about that process and what goes into good brand voice guidance.<\/p>\n<h3><strong>1. Center<\/strong><strong> your company&#8217;s mission.<\/strong><\/h3>\n<p>Your company\u2019s mission and values should live at the heart of everything you do. However, I often see these elements get sidelined in favor of the newest trend or hype cycle. These leaders chase instead of listen. And in return, you get <a href=\"https:\/\/www.business.com\/articles\/social-media-brand-fails\/\">cringy content<\/a> \u2014 and audience abandonment.<\/p>\n<p>You chose your mission and values for a reason; they mean something to your organization. Let them lead your brand voice creation process.<\/p>\n<p>Adherence to the mission led to HubSpot\u2019s social media team successfully translating brand voice to LinkedIn, with <a href=\"https:\/\/blog.hubspot.com\/marketing\/how-hubspots-social-team-grew-linkedin\">84% more engagement<\/a> in just six months.<\/p>\n<p>Emily Kearns, HubSpot\u2019s senior manager on the social media team, shares more:<\/p>\n<p>\u201cSo much of what is good about HubSpot is the culture and how we treat each other \u2014 just the overall vibe,\u201d she said. \u201cAnd there was a huge opportunity to take that into the social space.\u201d<\/p>\n<p>HubSpot\u2019s brand voice is clear, helpful, human, and kind, which became the social media team\u2019s foundation for everything. \u201cHuman and authentic \u2014 that\u2019s just table stakes,\u201d Kearns said.<\/p>\n<p>Even if the core mission is the same, how you express it varies by platform and timing. HubSpot\u2019s official product descriptions might require more gravitas to appeal to buyers, while its Instagram account can translate the <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/34234\/the-hubspot-culture-code-creating-a-company-we-love.aspx\">HubSpot culture<\/a> into <em>vibes<\/em> \u2014 a more human-focused take on its brand voice.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"0\" height=\"0\" alt=\"brand voice, hubspot\u2019s voice on instagram\" style=\"margin-left: auto;margin-right: auto;width: 450px;height: auto;max-width: 100%\" class=\"lazyload\" data-src=\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/08\/brand20voice2c20hubspotE28099s20voice20on20instagram.webp\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.instagram.com\/hubspot\"><em>Source<\/em><\/a><\/p>\n<p>Since HubSpot\u2019s social team reinterpreted the corporate voice on social media in 2023, the team has earned a 2024 Webby nomination in the category of Social, B2B.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/lauren-naturale\/\">Lauren Naturale<\/a>, the social media manager at <a href=\"https:\/\/www.tides.org\/\">Tides<\/a>, a nonprofit that advances social justice, agrees with leading your voice with your values. \u201cYou cannot take a values-based approach to marketing if your company is not actually living or enacting those values in any meaningful way,\u201d she said.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"650\" height=\"433\" alt=\"brand voice, merriam-webster tweet that built brand voice\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" class=\"lazyload\" data-src=\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/08\/brand20voice2c20merriam-webster20tweet20that20built20brand20voice.jpg\"><\/p>\n<p>Naturale was also the first social media manager at Merriam-Webster, where she built the dictionary\u2019s social media presence from almost nothing \u2014 \u201cthey would post the word of the day to all the social channels once a day\u201d \u2014 into a must-follow.<\/p>\n<p>She notes that Merriam-Webster lacked the strategy deck that major corporations pay big bucks to build. Instead, it had \u201cvery well articulated, shared values around how interesting language was, how important it was, and the fact that it is always changing.\u201d<\/p>\n<p>She sums up those values: \u201cWords and language are not cultural capital. They&#8217;re not the property of the elite. You can care about words and language and also be interested in the way that language is changing.\u201d<\/p>\n<p>Living those values helped build what is now a well-known brand voice (never mind the 456% increase in audience size on X).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"580\" height=\"420\" alt=\"brand voice, tweet from dictionary.com\" style=\"margin-left: auto;margin-right: auto;width: 580px;height: auto;max-width: 100%\" class=\"lazyload\" data-src=\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/08\/brand20voice2c20tweet20from20dictionary.com_.jpg\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/x.com\/MerriamWebster\/status\/823221915171061760\"><em>Source<\/em><\/a><\/p>\n<h3><strong>2. Infuse your buyer persona into your brand voice.<\/strong><\/h3>\n<p>Have you had one of those conversations where you just <em>clicked<\/em> with someone else? The chat felt effortless, the vibe was strong \u2014 it felt right.<\/p>\n<p>Research shows we like <a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/close-encounters\/201812\/why-do-we-people-who-are-similar-us\">people who are like us<\/a> better. Your brand voice should mimic this human desire. Specifically, you want to sound like the buyers you\u2019re trying to reach.<\/p>\n<p>Ideally, you\u2019ve done the work building your <a href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\">detailed buyer persona<\/a> already. If not, start by considering:<\/p>\n<ul>\n<li>Who are you trying to reach?<\/li>\n<li>What do they need from your brand?<\/li>\n<li>What can you offer them that nobody else can?<\/li>\n<li>How do they like to be communicated with?<\/li>\n<\/ul>\n<p>Your goal is to find what clicks with them and deliver that experience consistently through your brand voice. Conduct basic <a href=\"https:\/\/blog.hubspot.com\/marketing\/target-audience\">audience research<\/a> using tools like Google Analytics or a simple survey of your audience. It\u2019ll help you home in on your audience\u2019s desires and interests.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/ryanmshattuck\/\">Ryan Shattuck<\/a>, a digital media strategist who managed Dictionary.com\u2019s social media for four years, also encourages you to go further: \u201cKnowing your audience is obvious, but I would take it a step further. Respect your audience,\u201d he said.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"650\" height=\"433\" alt=\"brand voice, ryan shattuck quote\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" class=\"lazyload\" data-src=\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/08\/brand20voice2c20ryan20shattuck20quote.jpg\"><\/p>\n<p>Dictionary.com\u2019s buyer persona evokes an image of somebody popping onto their phone at midnight to play the latest New York Times\u2019 Connections word game.<\/p>\n<p>\u201cI think it\u2019s safe to assume that the people who follow a dictionary account on Instagram are also people who read books and do crossword puzzles,\u201d said Shattuck.<\/p>\n<p>This understanding guides his content decisions and the way it\u2019s communicated via his voice: \u201cAnd so I can make a joke about the Oxford comma. I can use a meme to share the etymology of a word,\u201d he said.<\/p>\n<p>Finding audience resonance brings confidence to your voice \u2014 and backing for your content decisions and direction.<\/p>\n<h3><strong>3. Scour your best-performing content for clues.<\/strong><\/h3>\n<p>Even a few months\u2019 worth of content can tell a strong brand voice story. Review your current published content and rank them by performance. Many people start with views and impressions, but I\u2019d encourage you to dig past the top-line metrics.<\/p>\n<p>Engagement \u2014 likes, comments, shares \u2014 shows you stirred <em>something<\/em> in a potential buyer. Even if those numbers are low overall, a signal still lives within.<\/p>\n<p>Grab those most engaging posts and ask yourself: What was your brand voice in that content piece?<\/p>\n<ul>\n<li>Did you feel assured and authoritative, leaning on deep topical knowledge and backed by original research?<\/li>\n<li>Or were you playful and irreverent, dropping memes and pop-culture references to reach your people?<\/li>\n<\/ul>\n<p>Specifically, this question hits on tone \u2014 a major brand voice component. <a href=\"https:\/\/www.nngroup.com\/articles\/tone-of-voice-dimensions\/\">Tone carries several dimensions<\/a>, such as seriousness, enthusiasm, and respectfulness. Deploying tone wisely is why you laugh at comedians and scowl in front of a judge.<\/p>\n<p>That said, you don\u2019t need a multidimensional review of tone to adjust your brand voice. A quick exercise:<\/p>\n<ul>\n<li>Make a list of adjectives that describe how you <em>want<\/em> your voice to sound.<\/li>\n<li>Make a separate list of adjectives that describe how your voice sounds in each of your 3-5 top-performing pieces.<\/li>\n<li>Highlight the common elements and decide which you want to replicate across your brand.<\/li>\n<\/ul>\n<p>Now, I have seen some who get excited by their top-performing posts and replicate the <em>content<\/em> ad nauseam. Don\u2019t copy\/paste the words or images; rather, emulate the feeling you get when you read those words or watch that <a href=\"https:\/\/blog.hubspot.com\/marketing\/short-form-video-lead-generation\">short-form video<\/a>. Engagement grows through a variety of content that evokes the same sentiments.<\/p>\n<h3><strong>4. Decide who you are not.<\/strong><\/h3>\n<p>Sometimes, figuring out who you are is overwhelming. Or, perhaps you\u2019re a newer brand struggling with where to start.<\/p>\n<p>When that happens, I recommend focusing less on discovery and more on weeding out. Who you <em>don\u2019t<\/em> want to sound like can tell you plenty about your desired direction.<\/p>\n<p>Maybe you personally like <a href=\"https:\/\/design.duolingo.com\/writing\/voice%23voice-qualities\">Duolingo\u2019s playful, fun voice<\/a>, but you do branding work for a funeral home. Funny reminders to study Spanish probably won\u2019t mix with cremation services.<\/p>\n<p>Start with examples of brands you enjoy and others in your industry. Analyze their brand voice and see what doesn\u2019t sound like you. For instance, you review several brands and feel their voices are:<\/p>\n<ul>\n<li>Too pretentious<\/li>\n<li>Too serious<\/li>\n<li>Too grandiose<\/li>\n<li>Too unfriendly<\/li>\n<\/ul>\n<p>Your brand voice lies in the antithesis: You\u2019re looking for something down-to-earth, funny, informal, and humble.<\/p>\n<p>From there, you can build your voice your way.<\/p>\n<h3><strong>5. Get a second opinion.<\/strong><\/h3>\n<p>Brand leaders get wrapped up in their own minds. I\u2019ve fallen prey to feeling like a piece nailed my voice \u2026 only for a (well-meaning) friend to demolish that perception.<\/p>\n<p>You probably gather multiple estimates before picking one to do a job. Do the same with your brand voice analysis. Trusted friends, partners, and advisors can help you see your gaps and sharpen your brand voice before you commit it to the market.<\/p>\n<p>If you\u2019re a newer brand (aka on a tight budget), lean on your networks. Buy a fellow brand manager a cup of coffee and get their take on your work. Startup communities and VC partners may also have free or lower-cost services to validate your voice.<\/p>\n<p>If you\u2019re ready to throw down real cash, recruit a third-party content marketing agency as a co-developer. A good agency will conduct deeper analysis, gather more opinions, and bring their expertise to a final brand voice product.<\/p>\n<p>For example, <a href=\"https:\/\/www.forbes.com\/connect\/content-solutions\/brandvoice\/\">Forbes&#8217; BrandVoice<\/a> is a media partnership program that helps brands reach and resonate with their audiences through expert consultancy and direct access to Forbes\u2019 audiences. Cole Haan (my favorite pair of shoes) <a href=\"https:\/\/www.forbes.com\/colehaan\/changemakers\/\">worked with Forbes<\/a> to create content related to style, arts, travel, social impact, and more.<\/p>\n<p>So if you need extra support building your brand voice or want to stress-test it across your organization or marketplace, try a program like BrandVoice or explore another agency\u2019s brand voice offerings.<\/p>\n<h3><strong>6. Craft a communications template with 3-5 brand voice characteristics.<\/strong><\/h3>\n<p>Defining brand voice is half the battle; the other half is enforcement. A voice does you no good if it\u2019s not consistent.<\/p>\n<p>Formalize your brand voice in a communications template easily accessible across your company. Include a table with the 3-5 core characteristics your voice requires and details on how your content creators should use these elements in their work.<\/p>\n<p>Provide multiple examples of each content type (e.g., blog posts, social media copy and images, short-form video scripts). The more tactical advice you deliver, the easier it\u2019ll be for anybody in your organization to accurately replicate your voice. That\u2019s the key to transforming ideas into action.<\/p>\n<p><strong>Pro tip<\/strong>: If you want a ready-made template you can personalize for your organization, check out our <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1y64CSw32I1wqUYO6or-h7GmBBQ_4Q4yhNpJWwrHYwjY\/copy?usp%253Dsharing%2526__hstc%253D20629287.315e2d9fd1a8adff6b4e894cabe95ef7.1723829056573.1724717777652.1724728282465.46%2526__hssc%253D20629287.1.1724728282465%2526__hsfp%253D1986753600%26__hstc%3D20629287.5596a96ed29a6ae2d34416ec827b09e6.1753986356603.1754327025908.1754331055493.6%26__hssc%3D20629287.1.1754331055493%26__hsfp%3D1923652471\">free brand voice template<\/a>.<\/p>\n<h3><strong>Top Tips from the Pros<\/strong><\/h3>\n<p>As you tweak your template, use the advice from these pros to hone the edges of your brand voice and stand out from the crowd.<\/p>\n<h4><strong>1. Be human.<\/strong><\/h4>\n<p>Kearns encourages you to ask yourself, \u201cWould a real person say this? Is there something in here that is relatable, and that someone can connect to?\u201d<\/p>\n<p>Shattuck reminds you of what should be obvious: \u201cIt\u2019s not a dictionary sitting at a computer, it\u2019s a real person.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"450\" height=\"528\" alt=\"brand voice, tweet from dictionary.com \" style=\"margin-left: auto;margin-right: auto;width: 450px;height: auto;max-width: 100%\" class=\"lazyload\" data-src=\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/08\/brand20voice2c20tweet20from20dictionary.com20.jpg\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/x.com\/Dictionarycom\/status\/1378527742866550787\"><em>Source<\/em><\/a><\/p>\n<h4><strong>2. Respect your audience.<\/strong><\/h4>\n<p>It\u2019s good to know your audience \u2014 it\u2019s gold to respect them. When <a href=\"https:\/\/www.customerexperiencedive.com\/news\/consumer-trust-continues-to-decline-survey-finds\/704234\/\">consumer trust keeps falling<\/a>, successful brands step into that gap and show buyers they matter. Your brand voice should reflect your respect.<\/p>\n<h4><strong>3. Mirror your brand\u2019s product and culture.<\/strong><\/h4>\n<p>People can spot a mimic a mile away. Don\u2019t copy another brand\u2019s culture just because you like. Be yourself. And if you have that great company culture, celebrate it in your content.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"650\" height=\"369\" alt=\"brand voice pro tips \" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" class=\"lazyload\" data-src=\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/08\/brand20voice20pro20tips20.jpg\"><\/p>\n<h4><strong>4. Be culturally relevant, but don\u2019t sacrifice your brand identity.<\/strong><\/h4>\n<p>I love a good meme, but that doesn\u2019t mean I\u2019d want every company to use it. If a meme doesn\u2019t reflect their identity, I\u2019ll sniff out that phony and drop that brand.<\/p>\n<p>Shattuck said that at Dictionary.com, his content choices reflected both modern culture and the company\u2019s values: \u201cIs this post educational? Is it entertaining?\u201d If he couldn\u2019t answer \u201cyes\u201d to both, he knew the post would flop because it wasn\u2019t adding value to the company\u2019s audience.<\/p>\n<p>Show you know your audience, industry, and the world at large. But stick to who you are in every expression, even if it means shelving the meme.<\/p>\n<p><a><\/a> <\/p>\n<h2><strong>Brand Voice Examples<\/strong><\/h2>\n<p>If you\u2019re looking for further brand voice inspiration, check out these examples. I find each of these companies presents a clear voice that makes it easily recognizable in its industry.<\/p>\n<h3><strong>1. HubSpot<\/strong><\/h3>\n<p>A year ago, you\u2019d be more likely to find a product description on HubSpot\u2019s social media than a meme about <a href=\"https:\/\/knowyourmeme.com\/memes\/brat-summer\">brat summer<\/a>.<\/p>\n<p>But then the social team began experimenting with a more Gen Z and millennial tone of voice.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"450\" height=\"688\" alt=\"brand voice, hubspot instagram post\" style=\"margin-left: auto;margin-right: auto;width: 450px;height: auto;max-width: 100%\" class=\"lazyload\" data-src=\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/08\/brand20voice2c20hubspot20instagram20post.jpg\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.instagram.com\/p\/C-s5oZuPDjf\"><em>Source<\/em><\/a><\/p>\n<p>Kearns shares that it\u2019s still a work in progress. Every month, the team inspects performance and singles out the best results. \u201cWe\u2019re figuring out how we talk about the HubSpot product in a way that is interesting and adds value and is culturally relevant,\u201d she said.<\/p>\n<p>Cultural relevance and timeliness matter to the social team. Kearns says she\u2019s always asking how they can connect the HubSpot product to \u201csomething hyper relevant, or something that managers are going through right now.\u201d<\/p>\n<p>\u201cIf we just talk about our product in a vacuum, even with our fun brand voice layered on top of it, it might fall flat,\u201d she said.\u201d<\/p>\n<p>Kearns says that although your brand voice should be identifiable and consistent, \u201cit should have a little bit of flexibility\u201d for adaptation to different platforms.<\/p>\n<h3><strong>2. <\/strong><strong><a href=\"https:\/\/design.duolingo.com\/writing\/duo%2523duos-voice-and-tone\">Duolingo<\/a><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"650\" height=\"256\" alt=\"brand voice, duolingo voice examples\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" class=\"lazyload\" data-src=\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/08\/brand20voice2c20duolingo20voice20examples.png\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/design.duolingo.com\/writing\/voice#voice-qualities\"><em>Source<\/em><\/a><\/p>\n<p>As the embodiment of the Duolingo brand voice, Duo is \u201cexpressive, playful, embracing, and worldly,\u201d with a splash of \u201cpersistent and slightly awkward,\u201d according to <a href=\"https:\/\/design.duolingo.com\/writing\/duo%2523duos-voice-and-tone\">Duolingo\u2019s brand guide<\/a>. If you\u2019ve ever missed a Japanese lesson, you\u2019ve experienced Duo\u2019s persistence.<\/p>\n<p>Duolingo\u2019s defined brand voice includes a \u201cbrand personality\u201d section describing who Duolingo would be as a celebrity (Trevor Noah), a vehicle (a Vespa), and a song (Queen\u2019s \u201cDon\u2019t Stop Me Now\u201d).<\/p>\n<p>Duo thrives on TikTok, where the owl\u2019s \u201cunhinged\u201d antics have cultivated a dedicated global following. Duolingo\u2019s CMO, Manu Orssaud, shared with <a href=\"https:\/\/www.adexchanger.com\/adexchanger-talks\/speaking-of-growth-with-duolingos-cmo\/\">AdExchanger<\/a> that Duo has brought forward a brand voice that will continue creating something memorable:<\/p>\n<p>\u201cWe want to continue doing content that\u2019s fun, entertaining and gives people three seconds of something weird that\u2019s memorable,\u201d Orssaud said. \u201c[That\u2019s] what marketing should try to do.\u201d<\/p>\n<h3><strong>3. <\/strong><strong><a href=\"https:\/\/www.titlenine.com\/\">Title Nine<\/a><\/strong><\/h3>\n<p>A woman-owned and women-focused athletic wear company, Title Nine mixes a friendly \u201caww shucks\u201d vibe with triumphant motivation. I\u2019d describe its voice as friendly, powerful, playful, and direct.<\/p>\n<p>Freelance copywriter <a href=\"https:\/\/robyngunn.com\/Title-Nine\">Robyn Gunn writes on her website<\/a> that T9 had her write copy that \u201creinforce[s] the brand&#8217;s badass, ballsy DNA that differentiates it from \u2018softer\u2019 competitors in the category.\u201d<\/p>\n<p>Title Nine\u2019s \u201c<a href=\"https:\/\/www.titlenine.com\/who-we-are.html\">Who We Are<\/a>\u201d page encapsulates this voice perfectly: Its clear language underscores the brand\u2019s love of the outdoors and its enduring support of women.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"650\" height=\"242\" alt=\"brand voice, title nine copy about their brand\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" class=\"lazyload\" data-src=\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/08\/brand20voice2c20title20nine20copy20about20their20brand.jpg\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.titlenine.com\/who-we-are.html\"><em>Source<\/em><\/a><\/p>\n<p>This graphic from its online store evokes a more playful side of Title Nine\u2019s brand voice \u2014 bright colors and patterns, the casual typeface that \u201cTrail Shop\u201d uses, and the invitation to \u201ctrack in some dirt.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"650\" height=\"378\" alt=\"brand voice, title nine brand copy\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" class=\"lazyload\" data-src=\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/08\/brand20voice2c20title20nine20brand20copy.jpg\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.titlenine.com\/clothing-and-gear.html\"><em>Source<\/em><\/a><\/p>\n<h3><strong>4. <\/strong><strong><a href=\"https:\/\/www.duluthtrading.com\/\">Duluth Trading Company<\/a><\/strong><\/h3>\n<p>When was the last time you laughed at a commercial about work pants? If you\u2019ve seen Duluth Trading Company\u2019s ads, you\u2019ve probably had a chuckle or two. After all, how often can you pit work pants against an angry beaver?<\/p>\n<p>Duluth\u2019s clothing lines target rugged adventurism and hard workers \u2014 and their brand voice matches that audience. From the grizzled narrator behind their ads to the dedication to \u201c<a href=\"https:\/\/www.duluthtrading.com\/our-story\/?feature%3Dftos\">There\u2019s Gotta Be a Better Way,<\/a>\u201d Duluth captures a hard-working attitude. It\u2019s realistic to the challenges of its buyers \u2014 bailing hay all day requires tough clothes. But they don\u2019t take themselves too seriously. The everyday-ness of Duluth\u2019s voice fits right on the ranch.<\/p>\n<p>Plus, I\u2019ll admit a little professional envy, wishing I could\u2019ve come up with \u201c<a href=\"https:\/\/www.duluthtrading.com\/men\/collections\/buck-naked-underwear\/\">Go Buck Naked Underwear<\/a>.\u201d<\/p>\n<h3><strong>5. <\/strong><strong><a href=\"https:\/\/drinkpoppi.com\/\">Poppi<\/a><\/strong><\/h3>\n<p>You can feel the neon glow of Poppi soda from the moment you reach its eye-searing pink and yellow website. The company has mastered Gen Z appeal, with a brand presence fit for social media\u2019s infinite scroll and viral shares of new soda flavors.<\/p>\n<p>The company\u2019s \u201c<a href=\"https:\/\/drinkpoppi.com\/pages\/our-story\">Our Story<\/a>\u201d page belongs in an Instagram caption. It\u2019s a bright and bubbly story replete with emoji and passion that also highlights the A-list celebrities serving as brand ambassadors. Even its newsletter sign-up says, \u201cLet\u2019s be friends.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"650\" height=\"220\" alt=\"poppi brand voice, newsletter signup\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" class=\"lazyload\" data-src=\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/08\/poppi20brand20voice2c20newsletter20signup.jpg\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/drinkpoppi.com\/\"><em>Source<\/em><\/a><\/p>\n<p>The <a href=\"https:\/\/www.zero.nyc\/work\/poppi\/\">creative agency<\/a> responsible for Poppi\u2019s branding describes it as \u201cquirky, nostalgic, and vibrant.\u201d Toss in a splash of \u201cinformal\u201d or \u201ccasual,\u201d and you have a unique brand amid the soda market.<\/p>\n<h3><strong>6. <\/strong><strong><a href=\"https:\/\/www.tacobell.com\/\">Taco Bell<\/a><\/strong><\/h3>\n<p>Did you know you can <a href=\"https:\/\/www.tacobellwedding.com\/\">get married at Taco Bell<\/a>? (Well, only at the Las Vegas location, but still.) While most probably won\u2019t tie the knot with a Cheesy Gordita Crunch, it shows how deeply Taco Bell can embed into people\u2019s lives. And the brand knows this, especially among its target market: younger generations.<\/p>\n<p>For example, Taco Bell\u2019s Instagram posts would fit many Gen-Zer\u2019s feeds.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"650\" height=\"482\" alt=\"brand voice, taco bell instagram post\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" class=\"lazyload\" data-src=\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/08\/brand20voice2c20taco20bell20instagram20post.jpg\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.instagram.com\/p\/DLXuJYwRtw_\/?hl=en\"><em>Source<\/em><\/a><\/p>\n<p>It\u2019s not overly produced, with a photo you could get from an iPhone and a basic caption. And that simplified look captures brand voice better than most multi-million-dollar campaigns.<\/p>\n<p>There\u2019s an authenticity to Taco Bell\u2019s content reflected throughout its assets. Even titles for news releases aim for its audience, with Paypal \u201cpulling up\u201d to Taco Bell locations.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"650\" height=\"276\" alt=\"brand voice, tacobell\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" class=\"lazyload\" data-src=\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/08\/brand20voice2c20tacobell.jpg\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.tacobell.com\/newsroom\"><em>Source<\/em><\/a><\/p>\n<p>Taco Bell\u2019s CMO, Taylor Montgomery, sums up their ethos as being a \u201c<a href=\"https:\/\/www.qsrmagazine.com\/story\/how-taco-bells-marketing-engine-embraces-culture-and-the-customer\/\">cultural rebel<\/a>,\u201d reflecting how its brand lives within its fans. It\u2019s a symbiosis that its brand voice embraces to great effect.<\/p>\n<h3><strong>7. Mailchimp<\/strong><\/h3>\n<p>Mailchimp helps companies reach their buyers with authentic messages; its content shows that same devotion to authenticity.<\/p>\n<p>Read the company\u2019s <a href=\"https:\/\/styleguide.mailchimp.com\/\">Content Style Guide<\/a>, and you\u2019ll see what they mean:<\/p>\n<p>\u201cWe want to educate people without patronizing or confusing them. Using offbeat humor and a conversational voice, we play with language to bring joy to their work . We don&#8217;t take ourselves too seriously.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"500\" height=\"233\" alt=\"brand voice mailchimp content style guide\" style=\"margin-left: auto;margin-right: auto;width: 500px;height: auto;max-width: 100%\" class=\"lazyload\" data-src=\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/08\/brand20voice20mailchimp20content20style20guide.jpg\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/mailchimp.com\/\"><em>Source<\/em><\/a><\/p>\n<p>Mailchimp consistently achieves its conversational, direct, playful voice across all of its content.<\/p>\n<p>For instance, <a href=\"https:\/\/mailchimp.com\/resources\/whats-your-persona\/\">this blog post<\/a> goes on an exploration of \u201chighly unscientific personas,\u201d including the fainting goat. The email service provider describes this persona as: &#8220;When startled, its muscles stiffen up and it falls right over.\u201d<\/p>\n<p>They then link to this video:<\/p>\n<p>A blog post like this one showcases the subtlety behind brand voice \u2014 especially regarding diction (your word choices). For instance, what if the blogger had written: \u201cIf a goat is scared, it becomes nervous. The animal&#8217;s muscles contract, and it faints as a result.\u201d<\/p>\n<p>You, as a reader, notice the different vibe. Both examples say the same thing, but one feels personal while the other belongs in a high-school biology textbook.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"450\" height=\"425\" alt=\"brand voice, mailchimp\" style=\"margin-left: auto;margin-right: auto;width: 450px;height: auto;max-width: 100%\" class=\"lazyload\" data-src=\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/08\/brand20voice2c20mailchimp.jpg\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/mailchimp.com\/resources\/whats-your-persona\/\"><em>Source<\/em><\/a><\/p>\n<h3><strong>8. Fenty Beauty<\/strong><\/h3>\n<p>Rihanna\u2019s beauty company, Fenty Beauty, makes it clear from <a href=\"https:\/\/fentybeauty.com\/pages\/about-fenty-beauty\">the first page<\/a> what you can expect from its brand voice. Bold and honest language speaks to Fenty\u2019s deeply held desire to connect. It\u2019s not performative or pretentious \u2014 you get the sense you\u2019re talking with a friend.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"650\" height=\"314\" alt=\"brand voice, fenty\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" class=\"lazyload\" data-src=\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/08\/brand20voice2c20fenty.jpg\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.fentybeauty.com\/about-fenty\"><em>Source<\/em><\/a><\/p>\n<p>Fenty carries that tone across its social channels, like in this YouTube video description:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"650\" height=\"211\" alt=\"brand voice, fenty, youtube video description\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" class=\"lazyload\" data-src=\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/08\/brand20voice2c20fenty2c20youtube20video20description.jpg\"><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.youtube.com\/watch?v%3DsPNwEqwiXPA\"><em><span style=\"font-size: 12px\">Source<\/span><\/em><\/a><\/p>\n<p>There\u2019s a casual, excited feel to it. Look at those fire emojis. If an insurance broker used those, you\u2019d cringe. But here? They belong. Every piece adds to the fierceness Fenty seeks to evoke.<\/p>\n<p>The brand voice matches its target audience perfectly: youthful millennials and Gen Zers who use makeup for authentic expression.<\/p>\n<h3><strong>9. Clare Paint<\/strong><\/h3>\n<p>Not every brand needs sarcasm or <a href=\"https:\/\/brand.thisisdefinition.com\/insights\/brat-summer-why-understanding-gen-zs-tone-of-voice-is-so-julia\">\u201cthat no-makeup makeup\u201d tone<\/a> to reach younger audiences. For instance, <a href=\"https:\/\/www.clare.com\/\">Clare Paint<\/a> has developed a mature, spirited, and cheerful brand voice that brings a breezy, girl-next-door feel to their branded content.<\/p>\n<p>For instance, consider the title of one of their recent blog posts, \u201c<a href=\"https:\/\/www.clare.com\/blogs\/articles\/pink-walls\">6 Stylish Rooms on Instagram That Make a Strong Case For Pink Walls<\/a>.\u201d<\/p>\n<p>The post uses phrases like \u201cmillennial pink,\u201d \u201cpink walls have obvious staying power,\u201d and \u201cdesigners and DIY enthusiasts alike have embraced the playful shade with open arms.\u201d<\/p>\n<p>Clare Paint\u2019s language is friendly, chic, and professional. You connect with it like you would a knowledgeable, fun professional at a paint store.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"500\" height=\"431\" alt=\"brand voice, clare paint copy example\" style=\"margin-left: auto;margin-right: auto;width: 500px;height: auto;max-width: 100%\" class=\"lazyload\" data-src=\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/08\/brand20voice2c20clare20paint20copy20example.jpg\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.clare.com\/blogs\/articles\/pink-walls\"><em>Source<\/em><\/a><\/p>\n<p>This relatable voice appears across channels. For instance, here\u2019s Clare Paint on Instagram.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"550\" height=\"358\" alt=\"brand voice, clare paint instagram post\" style=\"margin-left: auto;margin-right: auto;width: 550px;height: auto;max-width: 100%\" class=\"lazyload\" data-src=\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/08\/brand20voice2c20clare20paint20instagram20post.jpg\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.instagram.com\/clarepaint\/?hl=en\"><em>Source<\/em><\/a><\/p>\n<p>\u201cWhen baby&#8217;s first bedroom is on your grown-up vision board\u201d brings a little maturity to Instagram feeds, like an older, fashionable sister. Referencing the COO\u2018s baby boy gives another opportunity to make authentic connections with Clare\u2019s followers.<\/p>\n<h3><strong>10. Skittles<\/strong><\/h3>\n<p>As for Skittles, they lean all the way into raw authenticity and display its disdain for promotion across every platform. Every piece of content revels in how <em>real<\/em> it is, and how it reflects culture today.<\/p>\n<p>For instance, Skittles will co-opt popular meme formats and actually follow them instead of trying to transform them into an ad. An example of this is on Instagram:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"650\" height=\"487\" alt=\"brand voice, skittle instagram post\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" class=\"lazyload\" data-src=\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/08\/brand20voice2c20skittle20instagram20post.jpg\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.instagram.com\/p\/DKTFUL7Sn54\/\"><em>Source<\/em><\/a><\/p>\n<p>The brand voice feels like you\u2019re gossiping with a mischievous Skittles employee behind-the-scenes. The \u201cI can\u2019t believe they just posted that\u201d factor keeps the content fresh and exciting.<\/p>\n<p>What\u2019s most remarkable about the brand\u2019s voice to me is its consistency. Probably my favorite Skittles ad is \u201c<a href=\"https:\/\/youtu.be\/C3Zma2_n5CA?si%3DCmX3JZc038y9Mv8M\">The Skittles Touch<\/a>\u201d from 2008.<\/p>\n<p>\u00a0<\/p>\n<p>Every time a man touches something, it turns to Skittles. His coworker shares how \u201cawesome\u201d that must be while the man laments how he can\u2019t hold his newborn child for fear of turning him into Skittles. I\u2019ll let you watch the rest to see how it ends.<\/p>\n<p>It\u2019s ridiculous and hilarious \u2014 and Skittles has <em>stayed that way<\/em> for <a href=\"https:\/\/youtu.be\/TKdDfwU8cig?si%3Dy3LAHCjdaXoPS4Fp\">nearly two decades<\/a>.<\/p>\n<p><a><\/a> <\/p>\n<h2><strong>Brand Voice Template<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"600\" height=\"362\" alt=\"hubspot brand voice template\" style=\"margin-left: auto;margin-right: auto;width: 600px;height: auto;max-width: 100%\" class=\"lazyload\" data-src=\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/08\/hubspot20brand20voice20template.jpg\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1y64CSw32I1wqUYO6or-h7GmBBQ_4Q4yhNpJWwrHYwjY\/copy?usp=sharing&amp;__hstc=20629287.315e2d9fd1a8adff6b4e894cabe95ef7.1723829056573.1724113565336.1724123718014.13&amp;__hssc=20629287.1.1724123718014&amp;__hsfp=1986753600\"><em>Source<\/em><\/a><\/p>\n<p>Want a template for your own brand voice? HubSpot is here to help! <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1y64CSw32I1wqUYO6or-h7GmBBQ_4Q4yhNpJWwrHYwjY\/copy?usp%253Dsharing%2526__hstc%253D20629287.315e2d9fd1a8adff6b4e894cabe95ef7.1723829056573.1724717777652.1724728282465.46%2526__hssc%253D20629287.1.1724728282465%2526__hsfp%253D1986753600\">You can fill out this blank Google Sheet template<\/a> with your own brand voice characteristics.<\/p>\n<p>Complete the remaining cells and send them to your team.<\/p>\n<p><strong>Note<\/strong>: You\u2019ll be prompted to make a Google Drive copy of the template, which isn&#8217;t possible without a Google account.<\/p>\n<p><a><\/a> <\/p>\n<h2><strong>To find your people, find your brand voice.<\/strong><\/h2>\n<p>When you know who you are and how you come across in the marketplace, you can\u2019t help but attract like-minded people. There\u2019s a magnetism to a strong brand voice \u2014 one that\u2019s honest to your values and shines through consistently everywhere you appear.<\/p>\n<p>Logo, color palette, and font are also certainly important parts of <a href=\"https:\/\/www.hubspot.com\/brand-kit-generator\">branding<\/a>. But a good brand thrives on good content. And good content needs its unique voice.<\/p>\n<p><em>Editor&#8217;s Note: This post was originally published in April 2021 and has been updated for comprehensiveness.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important\" class=\"lazyload\" data-src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&amp;k=14&amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Fbrand-voice&amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;bvt=rss\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Read this line from one of my favorite authors: \u201cI love deadlines. I love the whooshing noise they make as they go by.\u201d What can you infer about the person behind that line? Are they funny or serious? Cheerful or dour? Pleasant company or a total bore? As a writer, part of my job is&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-4198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/posts\/4198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/comments?post=4198"}],"version-history":[{"count":2,"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/posts\/4198\/revisions"}],"predecessor-version":[{"id":4222,"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/posts\/4198\/revisions\/4222"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/media\/4200"}],"wp:attachment":[{"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/media?parent=4198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/categories?post=4198"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/tags?post=4198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}