![\"Click](\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/bcbe2652-03f9-49fe-b517-acedc47b6f27.png\")
<\/a><\/p>\nBrandon Smithwrick, Kickstarter\u2019s then-director of content and creative, told me more about this campaign, which ultimately raised over $2 million.<\/p>\n
The project? A deck of playing cards featuring his artwork.<\/p>\n
Smithwrick shared some of Ten Hundred\u2019s secrets (and some other hard-won wisdom) so you can turn your own (metaphorical) deck of cards into (literal, \ud83e\udd1e\ud83c\udffd) millions.<\/p>\n
Meet the Master<\/strong><\/h2>\n![\"Brandon](\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" "\\"\\"")
<\/p>\n
Brandon Smithwrick<\/h2>\nFounder, <\/em>Content to Commas<\/em><\/a><\/h2>\nClaim to fame: <\/strong>Brandon was selected by Forbes for its \u201c30 Under 30\u201d list in 2024<\/p>\nLesson 1: Build your audience \u2014 before<\/em> <\/strong>you need to monetize.<\/span><\/h2>\n\u201cI started making content three years ago, part-time, before I even saw myself as a creator,\u201d Smithwrick says.<\/p>\n
The day we spoke, Smithwrick had just announced that he was leaving Kickstarter to run his new media company. Three years<\/em> is what it took to build an audience that could support his full-time efforts.<\/p>\nIn fact, Smithwrick hadn\u2019t even considered at first that this could be a money-making venture. \u201cI was just sharing my perspective, sharing my thoughts on LinkedIn.\u201d Soon enough, the brands came knocking \u2014 a $300 deal here, a $900 deal there.<\/p>\n
\u201cWait,\u201d he thought, \u201cyou can make money<\/em> doing this?\u201d<\/p>\nSmithwrick describes those early deals as \u201cvalidation and proof points,\u201d but emphasizes: \u201cIt took me three years of building that foundation to say, you know what, it’s time for me to leave my full-time job.\u201d<\/p>\n
Lesson learned? \u201cPeople don’t do enough to build hype,\u201d<\/strong> Smithwrick says. \u201cThis is something that I’m trying to get a lot of people to understand. Before you begin to monetize your audience \u2014 sell to them, promote something \u2014 just start building an audience<\/strong>. You never know when you might need that in your back pocket.\u201d<\/strong><\/p>\n<\/p>\n
(Secret #1 from Ten Hundred\u2019s successful Kickstarter: Seriously, don\u2019t underestimate this step \u2014 Ten Hundred currently has 826k YouTube subscribers, and he collaborated with literally thousands of his fans while designing the deck.)<\/p>\n
Lesson 2: Don\u2019t be afraid to go hyper-niche.<\/h2>\n
At Kickstarter, Smithwrick says, \u201cwe discovered that the general content didn’t really perform as well as the hyper-niche content.\u201d<\/p>\n
For instance, \u201cgames\u201d or \u201ccomic books\u201d aren\u2019t nearly specific enough to reach an enthusiastic, engaged audience. \u201cWithin gaming, there\u2018s tabletop games, there\u2019s role-playing games, there’s video games.\u201d<\/p>\n
In other words, your audience isn\u2019t just \u201ccomic books\u201d \u2014 maybe it\u2019s gekiga manga or graphic novels about poodles. Getting this specific may \u201cfeel like you\u2019re leaving out people who could<\/em> be your clientele,\u201c but speaking to a particular niche feels more like a direct conversation, and it \u201conly shapes your brand for the better.\u201d<\/p>\nSmithwrick tells me of a conversation he had with somebody who runs an influencer agency, but only for upcycling and recycling creators. (Remember that commercial where Martha Stewart retiled her pool with old credit cards? That\u2019s what I\u2019m imagining here.) That\u2019s<\/em> the kind of specificity that wins.<\/p>\nPlus, \u201cit really gets your client or your customer very clear on how you’re going to serve their needs.\u201d<\/p>\n
(Secret #2 from Ten Hundred\u2019s successful Kickstarter: His audience wasn\u2019t art lovers or even euchre enthusiasts. It was the custom playing card\u2013collecting community. Say that<\/em> 10 times fast.)<\/p>\nLesson 3: Never skip leg day.<\/h2>\n
Smithwrick speaks an uncomfortable truth: \u201cI can\u2019t just have a good product to sell. I also have to have a knack at being a creator, at creating a good hook.\u201d He wrinkles his nose, and I can hear the frustration in his voice.<\/p>\n
\u201cIf you\u2019re not good at social media, for a large majority, truthfully, it means your product won’t be seen by the masses.\u201d<\/p>\n
So what\u2019s the solution for overwhelmed marketers?<\/p>\n
First, recognize that \u201cfounders need to be the microphone for those brand wins.\u201d Smithwrick acknowledges the inherent challenge: \u201cwhen you\u2019re a founder, you\u2019re running the company.\u201d But can you \u201ctake 30 minutes and say, look at all the wins my team sent me in this email \u2014 how can I turn this into content?\u201d<\/p>\n
It\u2019s a muscle, Smithwrick tells me. And you know what they say: Never skip leg day.<\/p>\n
\u201cTrain that muscle. Because you don\u2018t have to run an ad to get leads. Your organic channels can be a lead generation flywheel \u2014 you just have to let people know about the amazing work you\u2019re doing.\u201d<\/p>\n
<\/p>\n
To make that more manageable, Smithwrick says he \u201cschedules everything \u2014 it\u2019s impossible to be posting on this cadence and not schedule out.\u201d<\/p>\n
Aside from that consistency, he\u2019s also trying to \u201cprovide as much value as possible to my community.\u201d No \u201cpromotion, promotion, promotion,\u201d no \u201cbuy, buy, buy\u201d \u2014 just value, consistently delivered. Three years of building this up part-time proved the model, and now, he\u2019s betting his career on it.<\/p>\n
(Secret #3 from Ten Hundred\u2019s successful Kickstarter: As a muralist, Ten Hundred could have gone a more conventional monetization route, like soliciting commissions. Instead, he connected with his community to provide something of value to them. P.S. You can read about Ten Hundred in this case study<\/a>.)<\/p>\nLingering Questions<\/h2>\nThis Week\u2019s Question<\/h3>\n
What\u2019s a marketing strategy or trend that you think is widely overlooked but has high potential for impact right now? <\/strong>\u2014Lindsey Gamble, Creator economy consultant; Creator of the Lindsey Gamble newsletter<\/p>\nThis Week\u2019s Answer<\/h3>\n
Smithwrick<\/strong>: One strategy I think is often overlooked is using social media to drive exclusive offers directly within the community you\u2019ve already built. For example, teasing a promotion through Instagram Close Friends can give you a sense of traction before launch.<\/p>\nTools like ManyChat also make it easy to create DM-only offers that feel special, such as \u201cDM me \u2018KEYWORD\u2019 and we\u2019ll send you our bundle pack before the public sale.\u201d I\u2019ve even seen brands experiment with Instagram broadcast channels, dropping discount codes for whoever acts first, turning promotions into a game of speed and scarcity. These approaches not only reward your most engaged followers but also create urgency and exclusivity, all without needing a traditional LP.<\/p>\n
Next Week\u2019s Lingering Question<\/h3>\n
![\"Brandon](\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/09\/brandon-smithwrick-masters-in-marketing-1-20250907-9827981.webp\" "\\"\\"")
<\/p>\nFounder, <\/em>Content to Commas<\/em><\/a><\/h2>\nClaim to fame: <\/strong>Brandon was selected by Forbes for its \u201c30 Under 30\u201d list in 2024<\/p>\nLesson 1: Build your audience \u2014 before<\/em> <\/strong>you need to monetize.<\/span><\/h2>\n\u201cI started making content three years ago, part-time, before I even saw myself as a creator,\u201d Smithwrick says.<\/p>\n
The day we spoke, Smithwrick had just announced that he was leaving Kickstarter to run his new media company. Three years<\/em> is what it took to build an audience that could support his full-time efforts.<\/p>\nIn fact, Smithwrick hadn\u2019t even considered at first that this could be a money-making venture. \u201cI was just sharing my perspective, sharing my thoughts on LinkedIn.\u201d Soon enough, the brands came knocking \u2014 a $300 deal here, a $900 deal there.<\/p>\n
\u201cWait,\u201d he thought, \u201cyou can make money<\/em> doing this?\u201d<\/p>\nSmithwrick describes those early deals as \u201cvalidation and proof points,\u201d but emphasizes: \u201cIt took me three years of building that foundation to say, you know what, it’s time for me to leave my full-time job.\u201d<\/p>\n
Lesson learned? \u201cPeople don’t do enough to build hype,\u201d<\/strong> Smithwrick says. \u201cThis is something that I’m trying to get a lot of people to understand. Before you begin to monetize your audience \u2014 sell to them, promote something \u2014 just start building an audience<\/strong>. You never know when you might need that in your back pocket.\u201d<\/strong><\/p>\n<\/p>\n
(Secret #1 from Ten Hundred\u2019s successful Kickstarter: Seriously, don\u2019t underestimate this step \u2014 Ten Hundred currently has 826k YouTube subscribers, and he collaborated with literally thousands of his fans while designing the deck.)<\/p>\n
Lesson 2: Don\u2019t be afraid to go hyper-niche.<\/h2>\n
At Kickstarter, Smithwrick says, \u201cwe discovered that the general content didn’t really perform as well as the hyper-niche content.\u201d<\/p>\n
For instance, \u201cgames\u201d or \u201ccomic books\u201d aren\u2019t nearly specific enough to reach an enthusiastic, engaged audience. \u201cWithin gaming, there\u2018s tabletop games, there\u2019s role-playing games, there’s video games.\u201d<\/p>\n
In other words, your audience isn\u2019t just \u201ccomic books\u201d \u2014 maybe it\u2019s gekiga manga or graphic novels about poodles. Getting this specific may \u201cfeel like you\u2019re leaving out people who could<\/em> be your clientele,\u201c but speaking to a particular niche feels more like a direct conversation, and it \u201conly shapes your brand for the better.\u201d<\/p>\nSmithwrick tells me of a conversation he had with somebody who runs an influencer agency, but only for upcycling and recycling creators. (Remember that commercial where Martha Stewart retiled her pool with old credit cards? That\u2019s what I\u2019m imagining here.) That\u2019s<\/em> the kind of specificity that wins.<\/p>\nPlus, \u201cit really gets your client or your customer very clear on how you’re going to serve their needs.\u201d<\/p>\n
(Secret #2 from Ten Hundred\u2019s successful Kickstarter: His audience wasn\u2019t art lovers or even euchre enthusiasts. It was the custom playing card\u2013collecting community. Say that<\/em> 10 times fast.)<\/p>\nLesson 3: Never skip leg day.<\/h2>\n
Smithwrick speaks an uncomfortable truth: \u201cI can\u2019t just have a good product to sell. I also have to have a knack at being a creator, at creating a good hook.\u201d He wrinkles his nose, and I can hear the frustration in his voice.<\/p>\n
\u201cIf you\u2019re not good at social media, for a large majority, truthfully, it means your product won’t be seen by the masses.\u201d<\/p>\n
So what\u2019s the solution for overwhelmed marketers?<\/p>\n
First, recognize that \u201cfounders need to be the microphone for those brand wins.\u201d Smithwrick acknowledges the inherent challenge: \u201cwhen you\u2019re a founder, you\u2019re running the company.\u201d But can you \u201ctake 30 minutes and say, look at all the wins my team sent me in this email \u2014 how can I turn this into content?\u201d<\/p>\n
It\u2019s a muscle, Smithwrick tells me. And you know what they say: Never skip leg day.<\/p>\n
\u201cTrain that muscle. Because you don\u2018t have to run an ad to get leads. Your organic channels can be a lead generation flywheel \u2014 you just have to let people know about the amazing work you\u2019re doing.\u201d<\/p>\n
<\/p>\n
To make that more manageable, Smithwrick says he \u201cschedules everything \u2014 it\u2019s impossible to be posting on this cadence and not schedule out.\u201d<\/p>\n
Aside from that consistency, he\u2019s also trying to \u201cprovide as much value as possible to my community.\u201d No \u201cpromotion, promotion, promotion,\u201d no \u201cbuy, buy, buy\u201d \u2014 just value, consistently delivered. Three years of building this up part-time proved the model, and now, he\u2019s betting his career on it.<\/p>\n
(Secret #3 from Ten Hundred\u2019s successful Kickstarter: As a muralist, Ten Hundred could have gone a more conventional monetization route, like soliciting commissions. Instead, he connected with his community to provide something of value to them. P.S. You can read about Ten Hundred in this case study<\/a>.)<\/p>\nLingering Questions<\/h2>\nThis Week\u2019s Question<\/h3>\n
What\u2019s a marketing strategy or trend that you think is widely overlooked but has high potential for impact right now? <\/strong>\u2014Lindsey Gamble, Creator economy consultant; Creator of the Lindsey Gamble newsletter<\/p>\nThis Week\u2019s Answer<\/h3>\n
Smithwrick<\/strong>: One strategy I think is often overlooked is using social media to drive exclusive offers directly within the community you\u2019ve already built. For example, teasing a promotion through Instagram Close Friends can give you a sense of traction before launch.<\/p>\nTools like ManyChat also make it easy to create DM-only offers that feel special, such as \u201cDM me \u2018KEYWORD\u2019 and we\u2019ll send you our bundle pack before the public sale.\u201d I\u2019ve even seen brands experiment with Instagram broadcast channels, dropping discount codes for whoever acts first, turning promotions into a game of speed and scarcity. These approaches not only reward your most engaged followers but also create urgency and exclusivity, all without needing a traditional LP.<\/p>\n
Next Week\u2019s Lingering Question<\/h3>\n
Lesson 1: Build your audience \u2014 before<\/em> <\/strong>you need to monetize.<\/span><\/h2>\n\u201cI started making content three years ago, part-time, before I even saw myself as a creator,\u201d Smithwrick says.<\/p>\n
The day we spoke, Smithwrick had just announced that he was leaving Kickstarter to run his new media company. Three years<\/em> is what it took to build an audience that could support his full-time efforts.<\/p>\nIn fact, Smithwrick hadn\u2019t even considered at first that this could be a money-making venture. \u201cI was just sharing my perspective, sharing my thoughts on LinkedIn.\u201d Soon enough, the brands came knocking \u2014 a $300 deal here, a $900 deal there.<\/p>\n
\u201cWait,\u201d he thought, \u201cyou can make money<\/em> doing this?\u201d<\/p>\nSmithwrick describes those early deals as \u201cvalidation and proof points,\u201d but emphasizes: \u201cIt took me three years of building that foundation to say, you know what, it’s time for me to leave my full-time job.\u201d<\/p>\n
Lesson learned? \u201cPeople don’t do enough to build hype,\u201d<\/strong> Smithwrick says. \u201cThis is something that I’m trying to get a lot of people to understand. Before you begin to monetize your audience \u2014 sell to them, promote something \u2014 just start building an audience<\/strong>. You never know when you might need that in your back pocket.\u201d<\/strong><\/p>\n<\/p>\n
(Secret #1 from Ten Hundred\u2019s successful Kickstarter: Seriously, don\u2019t underestimate this step \u2014 Ten Hundred currently has 826k YouTube subscribers, and he collaborated with literally thousands of his fans while designing the deck.)<\/p>\n
Lesson 2: Don\u2019t be afraid to go hyper-niche.<\/h2>\n
At Kickstarter, Smithwrick says, \u201cwe discovered that the general content didn’t really perform as well as the hyper-niche content.\u201d<\/p>\n
For instance, \u201cgames\u201d or \u201ccomic books\u201d aren\u2019t nearly specific enough to reach an enthusiastic, engaged audience. \u201cWithin gaming, there\u2018s tabletop games, there\u2019s role-playing games, there’s video games.\u201d<\/p>\n
In other words, your audience isn\u2019t just \u201ccomic books\u201d \u2014 maybe it\u2019s gekiga manga or graphic novels about poodles. Getting this specific may \u201cfeel like you\u2019re leaving out people who could<\/em> be your clientele,\u201c but speaking to a particular niche feels more like a direct conversation, and it \u201conly shapes your brand for the better.\u201d<\/p>\nSmithwrick tells me of a conversation he had with somebody who runs an influencer agency, but only for upcycling and recycling creators. (Remember that commercial where Martha Stewart retiled her pool with old credit cards? That\u2019s what I\u2019m imagining here.) That\u2019s<\/em> the kind of specificity that wins.<\/p>\nPlus, \u201cit really gets your client or your customer very clear on how you’re going to serve their needs.\u201d<\/p>\n
(Secret #2 from Ten Hundred\u2019s successful Kickstarter: His audience wasn\u2019t art lovers or even euchre enthusiasts. It was the custom playing card\u2013collecting community. Say that<\/em> 10 times fast.)<\/p>\nLesson 3: Never skip leg day.<\/h2>\n
Smithwrick speaks an uncomfortable truth: \u201cI can\u2019t just have a good product to sell. I also have to have a knack at being a creator, at creating a good hook.\u201d He wrinkles his nose, and I can hear the frustration in his voice.<\/p>\n
\u201cIf you\u2019re not good at social media, for a large majority, truthfully, it means your product won’t be seen by the masses.\u201d<\/p>\n
So what\u2019s the solution for overwhelmed marketers?<\/p>\n
First, recognize that \u201cfounders need to be the microphone for those brand wins.\u201d Smithwrick acknowledges the inherent challenge: \u201cwhen you\u2019re a founder, you\u2019re running the company.\u201d But can you \u201ctake 30 minutes and say, look at all the wins my team sent me in this email \u2014 how can I turn this into content?\u201d<\/p>\n
It\u2019s a muscle, Smithwrick tells me. And you know what they say: Never skip leg day.<\/p>\n
\u201cTrain that muscle. Because you don\u2018t have to run an ad to get leads. Your organic channels can be a lead generation flywheel \u2014 you just have to let people know about the amazing work you\u2019re doing.\u201d<\/p>\n
<\/p>\n
To make that more manageable, Smithwrick says he \u201cschedules everything \u2014 it\u2019s impossible to be posting on this cadence and not schedule out.\u201d<\/p>\n
Aside from that consistency, he\u2019s also trying to \u201cprovide as much value as possible to my community.\u201d No \u201cpromotion, promotion, promotion,\u201d no \u201cbuy, buy, buy\u201d \u2014 just value, consistently delivered. Three years of building this up part-time proved the model, and now, he\u2019s betting his career on it.<\/p>\n
(Secret #3 from Ten Hundred\u2019s successful Kickstarter: As a muralist, Ten Hundred could have gone a more conventional monetization route, like soliciting commissions. Instead, he connected with his community to provide something of value to them. P.S. You can read about Ten Hundred in this case study<\/a>.)<\/p>\nLingering Questions<\/h2>\nThis Week\u2019s Question<\/h3>\n
What\u2019s a marketing strategy or trend that you think is widely overlooked but has high potential for impact right now? <\/strong>\u2014Lindsey Gamble, Creator economy consultant; Creator of the Lindsey Gamble newsletter<\/p>\nThis Week\u2019s Answer<\/h3>\n
Smithwrick<\/strong>: One strategy I think is often overlooked is using social media to drive exclusive offers directly within the community you\u2019ve already built. For example, teasing a promotion through Instagram Close Friends can give you a sense of traction before launch.<\/p>\nTools like ManyChat also make it easy to create DM-only offers that feel special, such as \u201cDM me \u2018KEYWORD\u2019 and we\u2019ll send you our bundle pack before the public sale.\u201d I\u2019ve even seen brands experiment with Instagram broadcast channels, dropping discount codes for whoever acts first, turning promotions into a game of speed and scarcity. These approaches not only reward your most engaged followers but also create urgency and exclusivity, all without needing a traditional LP.<\/p>\n
Next Week\u2019s Lingering Question<\/h3>\n
In fact, Smithwrick hadn\u2019t even considered at first that this could be a money-making venture. \u201cI was just sharing my perspective, sharing my thoughts on LinkedIn.\u201d Soon enough, the brands came knocking \u2014 a $300 deal here, a $900 deal there.<\/p>\n
\u201cWait,\u201d he thought, \u201cyou can make money<\/em> doing this?\u201d<\/p>\n Smithwrick describes those early deals as \u201cvalidation and proof points,\u201d but emphasizes: \u201cIt took me three years of building that foundation to say, you know what, it’s time for me to leave my full-time job.\u201d<\/p>\n Lesson learned? \u201cPeople don’t do enough to build hype,\u201d<\/strong> Smithwrick says. \u201cThis is something that I’m trying to get a lot of people to understand. Before you begin to monetize your audience \u2014 sell to them, promote something \u2014 just start building an audience<\/strong>. You never know when you might need that in your back pocket.\u201d<\/strong><\/p>\n (Secret #1 from Ten Hundred\u2019s successful Kickstarter: Seriously, don\u2019t underestimate this step \u2014 Ten Hundred currently has 826k YouTube subscribers, and he collaborated with literally thousands of his fans while designing the deck.)<\/p>\n At Kickstarter, Smithwrick says, \u201cwe discovered that the general content didn’t really perform as well as the hyper-niche content.\u201d<\/p>\n For instance, \u201cgames\u201d or \u201ccomic books\u201d aren\u2019t nearly specific enough to reach an enthusiastic, engaged audience. \u201cWithin gaming, there\u2018s tabletop games, there\u2019s role-playing games, there’s video games.\u201d<\/p>\n In other words, your audience isn\u2019t just \u201ccomic books\u201d \u2014 maybe it\u2019s gekiga manga or graphic novels about poodles. Getting this specific may \u201cfeel like you\u2019re leaving out people who could<\/em> be your clientele,\u201c but speaking to a particular niche feels more like a direct conversation, and it \u201conly shapes your brand for the better.\u201d<\/p>\n Smithwrick tells me of a conversation he had with somebody who runs an influencer agency, but only for upcycling and recycling creators. (Remember that commercial where Martha Stewart retiled her pool with old credit cards? That\u2019s what I\u2019m imagining here.) That\u2019s<\/em> the kind of specificity that wins.<\/p>\n Plus, \u201cit really gets your client or your customer very clear on how you’re going to serve their needs.\u201d<\/p>\n (Secret #2 from Ten Hundred\u2019s successful Kickstarter: His audience wasn\u2019t art lovers or even euchre enthusiasts. It was the custom playing card\u2013collecting community. Say that<\/em> 10 times fast.)<\/p>\n Smithwrick speaks an uncomfortable truth: \u201cI can\u2019t just have a good product to sell. I also have to have a knack at being a creator, at creating a good hook.\u201d He wrinkles his nose, and I can hear the frustration in his voice.<\/p>\n \u201cIf you\u2019re not good at social media, for a large majority, truthfully, it means your product won’t be seen by the masses.\u201d<\/p>\n So what\u2019s the solution for overwhelmed marketers?<\/p>\n First, recognize that \u201cfounders need to be the microphone for those brand wins.\u201d Smithwrick acknowledges the inherent challenge: \u201cwhen you\u2019re a founder, you\u2019re running the company.\u201d But can you \u201ctake 30 minutes and say, look at all the wins my team sent me in this email \u2014 how can I turn this into content?\u201d<\/p>\n It\u2019s a muscle, Smithwrick tells me. And you know what they say: Never skip leg day.<\/p>\n \u201cTrain that muscle. Because you don\u2018t have to run an ad to get leads. Your organic channels can be a lead generation flywheel \u2014 you just have to let people know about the amazing work you\u2019re doing.\u201d<\/p>\n To make that more manageable, Smithwrick says he \u201cschedules everything \u2014 it\u2019s impossible to be posting on this cadence and not schedule out.\u201d<\/p>\n Aside from that consistency, he\u2019s also trying to \u201cprovide as much value as possible to my community.\u201d No \u201cpromotion, promotion, promotion,\u201d no \u201cbuy, buy, buy\u201d \u2014 just value, consistently delivered. Three years of building this up part-time proved the model, and now, he\u2019s betting his career on it.<\/p>\n (Secret #3 from Ten Hundred\u2019s successful Kickstarter: As a muralist, Ten Hundred could have gone a more conventional monetization route, like soliciting commissions. Instead, he connected with his community to provide something of value to them. P.S. You can read about Ten Hundred in this case study<\/a>.)<\/p>\n What\u2019s a marketing strategy or trend that you think is widely overlooked but has high potential for impact right now? <\/strong>\u2014Lindsey Gamble, Creator economy consultant; Creator of the Lindsey Gamble newsletter<\/p>\n Smithwrick<\/strong>: One strategy I think is often overlooked is using social media to drive exclusive offers directly within the community you\u2019ve already built. For example, teasing a promotion through Instagram Close Friends can give you a sense of traction before launch.<\/p>\n Tools like ManyChat also make it easy to create DM-only offers that feel special, such as \u201cDM me \u2018KEYWORD\u2019 and we\u2019ll send you our bundle pack before the public sale.\u201d I\u2019ve even seen brands experiment with Instagram broadcast channels, dropping discount codes for whoever acts first, turning promotions into a game of speed and scarcity. These approaches not only reward your most engaged followers but also create urgency and exclusivity, all without needing a traditional LP.<\/p>\n![\"\u201cpeople](\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/09\/brandon-smithwrick-masters-in-marketing-2-20250907-4447536.webp\" "\\"\\"")
<\/p>\nLesson 2: Don\u2019t be afraid to go hyper-niche.<\/h2>\n
Lesson 3: Never skip leg day.<\/h2>\n
![\"\u201ctrain](\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/09\/brandon-smithwrick-masters-in-marketing-3-20250907-5701074.webp\" "\\"\\"")
<\/p>\nLingering Questions<\/h2>\n
This Week\u2019s Question<\/h3>\n
This Week\u2019s Answer<\/h3>\n
Next Week\u2019s Lingering Question<\/h3>\n
![\"Click](\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/06\/e1f0958d-1b15-418e-b4db-45ee531f71af.png\")
<\/a><\/strong><\/p>\n![\"\"](\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&k=14&r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Fbrandon-smithwrick-you-can-make-money-doing-this&bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&bvt=rss\")
<\/p>\n","protected":false},"excerpt":{"rendered":"