{"id":5056,"date":"2025-09-03T16:30:00","date_gmt":"2025-09-03T16:30:00","guid":{"rendered":"http:\/\/www.dietdebunker.com\/?p=5056"},"modified":"2025-10-10T11:01:08","modified_gmt":"2025-10-10T11:01:08","slug":"the-future-of-marketing-isnt-humans-vs-ai-its-humans-with-ai","status":"publish","type":"post","link":"http:\/\/www.dietdebunker.com\/index.php\/2025\/09\/03\/the-future-of-marketing-isnt-humans-vs-ai-its-humans-with-ai\/","title":{"rendered":"The future of marketing isn\u2019t humans vs. AI \u2014 it\u2019s humans with AI"},"content":{"rendered":"

Small business owners are all saying the same thing: \u201cMy website traffic is tanking, and the stuff that used to work just doesn\u2018t anymore.\u201d And they\u2019re right. Nearly 60% of searches <\/a>don\u2019t <\/em><\/a>end in a click<\/a> \u2014 people are getting answers from AI and never visiting your site.<\/p>\n<\/p>\n

But here\u2018s what\u2019s crazy: The same AI that\u2018s killing your traffic? It\u2019s also your best opportunity to leapfrog the competition.<\/p>\n

If you\u2019re like most marketers, you\u2019ve read the subreddits and you know it\u2018s been pretty bleak. Traffic\u2019s going down, and the same amount of work is getting worse results. HubSpot surveyed more than 500 marketers, and they feel the same way. Customers are wondering, \u201cHow do we do marketing when AI is consuming our traffic?\u201d<\/p>\n

So you\u2019re a business owner, your traffic\u2019s down the drain, and you\u2019re wondering, \u201cWhat the heck do I do?\u201d If you\u2019re curious and willing to take action, this is the best time ever to be a small business. You have tools at your fingertips that used to require expensive agency contracts. You just need a blueprint on how to use them.<\/p>\n

HubSpot is calling this new growth playbook\u00a0Loop Marketing<\/a>, and anyone can use it. At the center of this guide is a new kind of partnership that combines AI efficiency with human authenticity to drive growth to your business.<\/p>\n

HubSpot has given the Loop an extensive test drive. It works. Let\u2019s dive into the four steps of implementing this playbook in your business. They are: Express, Tailor, Amplify, and Evolve.<\/p>\n

\"Download<\/a><\/p>\n

Express: Tell Your Story Like a Human, Scale It Like a Machine<\/h2>\n

The first thing you want to do is express who you are <\/strong>\u2014 define your taste, tone, and point of view before you bring in AI.<\/p>\n

A lot of businesses are missing this crucial step. HubSpot research shows that nearly 6 in 10 don\u2019t actually have their unique value proposition documented.<\/p>\n

\"loop<\/p>\n

Look at these numbers \u2014 that\u2019s a lot of people who don\u2019t have a clear idea on their company\u2019s brand story. Worse, an overwhelming majority of the respondents in this survey, just over three-quarters, said that teams without a clear value prop \u201cmoderately to highly\u201d miss their goals. That\u2019s tough for morale and for your bottom line.<\/p>\n

What a lot of those teams may not realize is how a relatively inexpensive AI tool and a few good prompts can help address these snags \u2014 in minutes, not months. Everyone has access to the same AI tools, but what\u2019s different about the Loop playbook is you<\/em>. AI needs the context and perspectives about your business that only you can give it.<\/p>\n

So use an AI tool \u2014 whether that\u2019s Claude, ChatGPT, Breeze<\/a> or something else that works for you \u2014 to help you create a brand style guide and to give you a simulation of customer feedback. This amounts to businesses being able to do their own market research with agency-quality personas \u2014 this would have been totally out of reach for many businesses until very recently.<\/p>\n

One way to simulate customer feedback is with a Claude project that has all the information about your target customer. You can ask it questions about marketing campaigns you\u2019re doing and get real-time feedback on how to make them better.<\/p>\n

This is called the Express stage in our new Loop Marketing playbook. Basically: Only you can define your brand story, but AI can take that story and give you the kind of customer feedback that used to require expensive focus groups.<\/p>\n

Tailor: Make Every Customer Feel Like Your Only Customer<\/h2>\n

The next step is using AI to tailor the story<\/strong> to your target audience.<\/p>\n

You might be thinking, \u201cI can already send emails to Dear {First Name}<\/em>\u201d \u2014 but you can do a whole lot better now. The history of marketing has largely been about who can make the best educated guesses possible \u2014 you find some commonality among people, guess what they want, and try to give them what you think they want.<\/p>\n

The remarkable thing about AI is that instead of making guesses about a group of tens of thousands of people, you can instead guess what\u2018s most relevant to this one person. And with an AI engine that knows your business, where you\u2019re located, who your customers are, what they\u2019re looking for, and which ones are showing intent to buy \u2014 well, you\u2019re going to get some pretty good guesses.<\/p>\n

It’s not just Dear {First Name}<\/em> anymore. Imagine you run a local coffee shop and your emails have coffee puns that are specific to your individual customers. You can’t create personalization tokens for puns, right? But AI can do that.<\/p>\n

There\u2019s a common misconception out there that using AI will make your business sound generic. But it\u2019s really about the data you give it. For example, the HubSpot marketing team has seen conversion rates improve 82% using AI-driven personalization.<\/p>\n

This is called the Tailor stage of Loop Marketing \u2014 think of it like getting a custom suit instead of buying one off the rack. Custom tailoring used to be a luxury, but now AI has gotten to the point where it\u2019s within reach of even small budgets.<\/p>\n

Amplify: Find Customers Where They Actually Are<\/h2>\n

Next, you need to amplify to meet customers<\/strong> where they are. This means caring how your business shows up in AI engines like ChatGPT or Perplexity \u2014 your customers aren\u2019t clicking through from Google searches anymore. So you\u2019re seeing a lot of traffic diminishing all over the internet.<\/p>\n

This is where it gets interesting, because the people who do<\/em> find their way to your website are higher-quality leads than ever before. Think about it like a consumer: Everyone has the same amount of research at their fingertips. It\u2019s pure information symmetry. So if someone is looking to buy a new sofa, they can do a ton of research before landing on the website of the furniture company they\u2019ll actually buy from.<\/p>\n

This is called the Amplify stage of Loop Marketing, getting your message out into this new AI-driven world and getting high-quality prospects in return. Start with AEO, or Answer\u00a0Engine Optimization. It\u2019s the next evolution of Search Engine Optimization (SEO) and it\u2019s going to transform the way your company\u2019s message is distributed.<\/p>\n

SEO is about ranking in the top five links; AEO is about being part of the answer. There are lots of great options out there to help you get cited and recommended by those AI engines; pick one and start building on whatever visibility you already have.<\/p>\n

And look, it\u2019s not just about search traffic. Most marketers are spending more on events in 2025 than they did in 2024 \u2014 people are craving human interaction again. And it\u2019s the best time yet to work with influencers, who can be that trusted person to give real-life recommendations about your business. The ROI is just tremendous: Companies like HubSpot are seeing far lower cost per lead with influencers compared to the big programmatic channels like Google and Facebook.<\/p>\n

When AI is doing all this customization and amplification for you, you\u2019ve got more money and energy to invest into other channels that are really, really working for you.<\/p>\n

Evolve: Every Campaign Makes Your Next One Even Better<\/h2>\n

Here\u2018s what\u2019s really cool about the Loop Marketing playbook: Every time you run through this loop, you get better. Your marketing compounds. You’re constantly improving, constantly learning, and your results just keep getting better and better. That\u2019s why this is called the Evolve stage of Loop Marketing.<\/p>\n

The old way, in comparison, was brutal. You\u2019d run a campaign for weeks or even longer, and then do a big post-mortem analysis. It probably involved a lot of meetings that should have been emails.<\/p>\n

But now you can ask AI in natural language and get immediate insights: \u201cHow should I adjust my targeting? What message resonated the most?\u201d Making adjustments in real time means more successful and more cost-effective campaigns.<\/p>\n

AI is ready. Are you?<\/h2>\n

The most common resistance to AI is fear \u2014 fear that AI will replace you or devalue your skills. But the future of marketing isn\u2019t humans versus AI \u2014 it\u2019s humans with<\/em> AI. Businesses just need a guide to help them figure out how to make this human-AI collaboration work. That\u2019s where the Loop can help.<\/p>\n

When a big shift in technology happens, it creates massive opportunities for marketers. This was evident with early Facebook and early Google \u2014 so much money was made during those times. People aren’t seeing that same opportunity today because this shift represents a loss of control. Nobody is used to that.<\/p>\n

But this shift is even bigger now than it was then, and marketers who are using tools like the Loop Marketing playbook and taking advantage of this moment in AI are going to see their growth compound, and fast.<\/p>\n

If you\u2019re willing to take action in the next 18 months, it\u2019s going to be impossible not to succeed \u2014 the opportunities are just that big.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Small business owners are all saying the same thing: \u201cMy website traffic is tanking, and the stuff that used to work just doesn\u2018t anymore.\u201d And they\u2019re right. Nearly 60% of searches don\u2019t end in a click \u2014 people are getting answers from AI and never visiting your site. But here\u2018s what\u2019s crazy: The same AI…<\/p>\n","protected":false},"author":1,"featured_media":5058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-5056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/posts\/5056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/comments?post=5056"}],"version-history":[{"count":2,"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/posts\/5056\/revisions"}],"predecessor-version":[{"id":5060,"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/posts\/5056\/revisions\/5060"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/media\/5058"}],"wp:attachment":[{"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/media?parent=5056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/categories?post=5056"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/tags?post=5056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}