{"id":5263,"date":"2025-10-23T18:27:19","date_gmt":"2025-10-23T18:27:19","guid":{"rendered":"http:\/\/www.dietdebunker.com\/?p=5263"},"modified":"2025-10-24T10:57:59","modified_gmt":"2025-10-24T10:57:59","slug":"11-best-email-marketing-tools-for-restaurants-in-2025","status":"publish","type":"post","link":"http:\/\/www.dietdebunker.com\/index.php\/2025\/10\/23\/11-best-email-marketing-tools-for-restaurants-in-2025\/","title":{"rendered":"11 best email marketing tools for restaurants in 2025"},"content":{"rendered":"<p>Email marketing for restaurants can be challenging with all its unique responsibilities.<\/p>\n<p>You&#8217;re managing fluctuating customer traffic, promoting time-sensitive specials and events, coordinating reservations across multiple channels, competing for attention in crowded local markets, and building loyalty programs that keep diners coming back.<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=4d91cc7a-0d35-48ce-89af-31794c494de9&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img loading=\"lazy\" decoding=\"async\" class=\"hs-cta-img \" style=\"height: auto !important;width: auto !important;max-width: 100% !important;border-width: 0px;margin: 0 auto;margin-top: 20px;margin-bottom: 20px\" alt=\"Boost Opens &amp; CTRs with HubSpot\u2019s Free Email Marketing Software\" height=\"60\" width=\"615\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/4d91cc7a-0d35-48ce-89af-31794c494de9.png\" align=\"middle\" \/><\/a><\/p>\n<p>Email marketing tools solve these problems by automating reservation confirmations, segmenting customers by dining preferences and visit frequency, and promoting specials when customers are most likely to book.<\/p>\n<p>The right platform helps you fill tables during slow periods, increase average order values, and turn one-time visitors into regulars.<\/p>\n<p>In this guide, you\u2018ll find a detailed comparison table of 11\u00a0email marketing platforms, feature breakdowns for each tool, benefits specific to restaurants, a step-by-step selection guide, and answers to common questions.<\/p>\n<p>Here\u2019s what matters: restaurants using email marketing can see an average of 3-5x ROI, with targeted campaigns driving up to <a href=\"https:\/\/eviivo.com\/trade-secrets\/hotel-marketing-strategies\">25%<\/a> more repeat visits.<\/p>\n<p>HubSpot is used by restaurant groups worldwide\u2014from single-location eateries to multi-unit chains\u2014who rely on the platform&#8217;s integrated CRM and marketing automation to increase reservations and build customer loyalty.<\/p>\n<p><strong>Table of Contents<\/strong><\/p>\n<ul>\n<li><a href=\"#what-is-email-marketing-for-restaurants\">What is email marketing for restaurants?<\/a><\/li>\n<li><a href=\"#comparison-table-best-email-marketing-software-for-restaurants\">Comparison Table: Best Email Marketing Software for Restaurants<\/a><\/li>\n<li><a href=\"#best-email-marketing-software-for-restaurants\">Best Email Marketing Software for Restaurants<\/a><\/li>\n<li><a href=\"#benefits-of-email-marketing-software-for-restaurants\">Benefits of Email Marketing Software for Restaurants<\/a><\/li>\n<li><a href=\"#10-important-features-for-restaurant-email-marketing-software\">10 Important Features for Restaurant Email Marketing Software<\/a><\/li>\n<li><a href=\"#how-to-choose-an-email-marketing-tool-for-restaurants-step-by-step\">How to Choose an Email Marketing Tool for Restaurants (Step-by-Step)<\/a><\/li>\n<li><a href=\"#how-to-create-email-marketing-campaigns-for-restaurants\">How to Create Email Marketing Campaigns for Restaurants<\/a><\/li>\n<li><a href=\"#frequently-asked-questions\">Frequently Asked Questions<\/a><\/li>\n<li><a href=\"#meet-hubspot-the-top-email-marketing-choice-for-restaurants\">Meet HubSpot, the Top Email Marketing Choice for Restaurants<\/a><\/li>\n<\/ul>\n<p><a><\/a> <\/p>\n<h2 style=\"font-weight: normal\">What is email marketing for restaurants?<\/h2>\n<p>Email marketing for restaurants is a key way to stay connected with diners through targeted campaigns. You use it to promote daily specials, announce new menu items, send reservation reminders, share exclusive offers, celebrate customer birthdays, and drive traffic during slow periods with strategic promotions.<\/p>\n<p><a><\/a> <\/p>\n<h2 style=\"font-weight: normal\">Comparison Table: Best Email Marketing Software for Restaurants<\/h2>\n<table>\n<tbody>\n<tr>\n<td>\n<p><strong>Email Marketing Tool<\/strong><\/p>\n<\/td>\n<td>\n<p><strong>Best For<\/strong><\/p>\n<\/td>\n<td>\n<p><strong>Key Features<\/strong><\/p>\n<\/td>\n<td>\n<p><strong>Pricing<\/strong><\/p>\n<\/td>\n<td>\n<p><strong>Average Rating<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>HubSpot<\/p>\n<\/td>\n<td>\n<p>Multi-location restaurant groups<\/p>\n<\/td>\n<td>\n<p>Free CRM, reservation tracking, loyalty automation, revenue attribution<\/p>\n<\/td>\n<td>\n<p>Free; Available with Marketing Hub; Starter $9\/month per seat<\/p>\n<\/td>\n<td>\n<p>4.4\/5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Mailchimp<\/p>\n<\/td>\n<td>\n<p>Independent restaurants and cafes<\/p>\n<\/td>\n<td>\n<p>Templates, automation, segmentation, journey mapping<\/p>\n<\/td>\n<td>\n<p>Free; Essentials $13\/month<\/p>\n<\/td>\n<td>\n<p>4.3\/5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Constant Contact<\/p>\n<\/td>\n<td>\n<p>Restaurants prioritizing ease of use<\/p>\n<\/td>\n<td>\n<p>Drag-and-drop builder, event marketing, live support<\/p>\n<\/td>\n<td>\n<p>Starts at $12\/month<\/p>\n<\/td>\n<td>\n<p>4.0\/5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>ActiveCampaign<\/p>\n<\/td>\n<td>\n<p>Restaurants needing advanced automation<\/p>\n<\/td>\n<td>\n<p>Guest scoring, SMS integration, conditional workflows<\/p>\n<\/td>\n<td>\n<p>Starts at $15\/month<\/p>\n<\/td>\n<td>\n<p>4.6\/5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Klaviyo<\/p>\n<\/td>\n<td>\n<p>Restaurants with online ordering<\/p>\n<\/td>\n<td>\n<p>Advanced segmentation, predictive analytics, revenue tracking<\/p>\n<\/td>\n<td>\n<p>Free; Email $45\/month<\/p>\n<\/td>\n<td>\n<p>4.6\/5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Brevo<\/p>\n<\/td>\n<td>\n<p>Growing restaurant groups needing SMS<\/p>\n<\/td>\n<td>\n<p>Email + SMS, transactional emails, unlimited contacts<\/p>\n<\/td>\n<td>\n<p>Free; Starter $8.08\/month<\/p>\n<\/td>\n<td>\n<p>4.5\/5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Omnisend<\/p>\n<\/td>\n<td>\n<p>Restaurants with e-commerce components<\/p>\n<\/td>\n<td>\n<p>Omnichannel automation, product recommendations<\/p>\n<\/td>\n<td>\n<p>Free; Standard $11.20\/month<\/p>\n<\/td>\n<td>\n<p>4.5\/5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Square Marketing<\/p>\n<\/td>\n<td>\n<p>Restaurants using Square POS<\/p>\n<\/td>\n<td>\n<p>Native POS integration, automated campaigns, customer insights<\/p>\n<\/td>\n<td>\n<p>Starts at $45\/month<\/p>\n<\/td>\n<td>\n<p>4.3\/5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\u00a0<\/td>\n<td>\u00a0<\/td>\n<td>\u00a0<\/td>\n<td>\u00a0<\/td>\n<td>\u00a0<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Toast Marketing<\/p>\n<\/td>\n<td>\n<p>Restaurants using Toast POS<\/p>\n<\/td>\n<td>\n<p>Toast POS integration, guest data sync, automated campaigns<\/p>\n<\/td>\n<td>\n<p>Custom pricing<\/p>\n<\/td>\n<td>\n<p>4.5\/5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Moosend<\/p>\n<\/td>\n<td>\n<p>Budget-conscious restaurants<\/p>\n<\/td>\n<td>\n<p>Unlimited emails, automation, landing pages<\/p>\n<\/td>\n<td>\n<p>Free; Pro $9\/month<\/p>\n<\/td>\n<td>\n<p>4.6\/5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>GetResponse<\/p>\n<\/td>\n<td>\n<p>Restaurants hosting events<\/p>\n<\/td>\n<td>\n<p>Webinar\/event hosting, automation, conversion funnels<\/p>\n<\/td>\n<td>\n<p>Email $15\/month<\/p>\n<\/td>\n<td>\n<p>4.2\/5<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a><\/a> <\/p>\n<h2 style=\"font-weight: normal\">Best Email Marketing Software for Restaurants<\/h2>\n<p>Here are the top email marketing platforms that work well for restaurants, cafes, bars, and hospitality businesses.<\/p>\n<h3><strong>1. <\/strong><strong><a href=\"https:\/\/www.hubspot.com\/\">HubSpot<\/a><\/strong><\/h3>\n<p><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"hubspot email marketing\" class=\"lazyload\" data-src=\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/10\/email-marketing-for-restaurants-1-20251021-9167222.webp\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.hubspot.com\/products\/marketing\/email\"><em>Source<\/em><\/a><\/p>\n<p><strong>Best For:<\/strong> Multi-location restaurant groups that need CRM, marketing automation, and reservation tracking in one platform<\/p>\n<p><strong>Key HubSpot Features:<\/strong><\/p>\n<ul>\n<li><strong>Free CRM with guest profile management<\/strong> \u2013 Track every customer interaction from first reservation to repeat visits, dietary preferences, favorite dishes, and spending patterns. Everyone on your team sees the same up-to-date guest information.<\/li>\n<li><strong>Automated loyalty campaign workflows<\/strong> \u2013 Create email sequences that reward repeat visits, celebrate customer milestones, and re-engage guests who haven&#8217;t dined in 30-60-90 days without manual work.<\/li>\n<li><strong>Revenue attribution by location and campaign<\/strong> \u2013 See which email campaigns drive reservations, online orders, and in-store visits. Connect your marketing directly to revenue by location, day part, and promotion type.<\/li>\n<\/ul>\n<p><strong>HubSpot Pricing:<\/strong><\/p>\n<ul>\n<li>Marketing Hub Free: $0 (email marketing, forms, landing pages, CRM)<\/li>\n<li>Marketing Hub Starter: $9\/month per seat<\/li>\n<li>Marketing Hub Professional: $800\/month<\/li>\n<li>Marketing Hub Enterprise: $3,600\/month<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.hubspot.com\/pricing\/marketing\">View detailed pricing<\/a><br \/>\n <\/p>\n<h3><strong>2. <\/strong><strong><a href=\"https:\/\/mailchimp.com\/\">Mailchimp<\/a><\/strong><\/h3>\n<p><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"mailchimp email marketing templates\" class=\"lazyload\" data-src=\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/10\/email-marketing-for-restaurants-2-20251021-7244149.webp\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/mailchimp.com\/features\/email-templates\/?\"><em>Source<\/em><\/a><\/p>\n<p><strong>Best For:<\/strong> Independent restaurants and cafes that want easy-to-use automation with food and beverage templates<\/p>\n<p><strong>Key Mailchimp Features:<\/strong><\/p>\n<ul>\n<li><strong>Restaurant-specific templates<\/strong> \u2013 Launch promotions quickly with email designs built for daily specials, happy hour announcements, and seasonal menu reveals without design skills.<\/li>\n<li><strong>Guest journey mapping<\/strong> \u2013 Visualize the complete diner experience from first visit to loyal regular, spot communication gaps, and find opportunities to increase visit frequency.<\/li>\n<li><strong>Behavioral automation<\/strong> \u2013 Send targeted emails based on what customers do\u2014reservation bookings, online orders, email clicks\u2014to follow up at the right time without manual sending.<\/li>\n<\/ul>\n<p><strong>Mailchimp Pricing:<\/strong><\/p>\n<ul>\n<li>Free tier (limited capabilities)<\/li>\n<li>Essentials: $13\/month<\/li>\n<li>Standard: $20\/month<\/li>\n<li>Premium: $350\/month<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mailchimp.com\/pricing\/\">View detailed pricing<\/a><br \/>\n <\/p>\n<h3><strong>3. <\/strong><strong><a href=\"https:\/\/www.constantcontact.com\/\">Constant Contact<\/a><\/strong><\/h3>\n<p><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"constant contact email marketing\" class=\"lazyload\" data-src=\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/10\/email-marketing-for-restaurants-3-20251021-1483980.webp\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.constantcontact.com\/features\/email-templates\"><em>Source<\/em><\/a><\/p>\n<p><strong>Best For:<\/strong> Restaurants that want simple email marketing with strong customer support and event promotion tools<\/p>\n<p><strong>Key Constant Contact Features:<\/strong><\/p>\n<ul>\n<li><strong>Drag-and-drop email builder<\/strong> \u2013 Create professional restaurant emails without coding. Simple interface makes launching promotions fast, even during busy service hours.<\/li>\n<li><strong>Event marketing integration<\/strong> \u2013 Promote and manage wine tastings, chef dinners, live music nights, and private events with registration, confirmations, and reminders in one place.<\/li>\n<li><strong>Real-time reporting dashboard<\/strong> \u2013 Monitor campaign performance with clear visuals showing opens, clicks, and reservations without complex analytics.<\/li>\n<\/ul>\n<p><strong>Constant Contact Pricing:<\/strong><\/p>\n<ul>\n<li>Lite: $12\/month<\/li>\n<li>Standard: $35\/month<\/li>\n<li>Premium: $80\/month<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.constantcontact.com\/pricing\">View detailed pricing<\/a><br \/>\n <\/p>\n<h3><strong>4. <\/strong><strong><a href=\"https:\/\/www.activecampaign.com\/\">ActiveCampaign<\/a><\/strong><\/h3>\n<p><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"activecampaign\" class=\"lazyload\" data-src=\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/10\/email-marketing-for-restaurants-4-20251021-3585793.webp\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.activecampaign.com\/platform\/email-marketing\"><em>Source<\/em><\/a><\/p>\n<p><strong>Best For:<\/strong> Restaurants that need sophisticated automation and guest scoring for VIP programs and personalized marketing<\/p>\n<p><strong>Key ActiveCampaign Features:<\/strong><\/p>\n<ul>\n<li><strong>Advanced guest scoring<\/strong> \u2013 Automatically identify your highest-value customers based on visit frequency, average check size, and email engagement to create VIP experiences and exclusive offers.<\/li>\n<li><strong>Conditional workflow automation<\/strong> \u2013 Create email sequences that adapt based on guest responses, dining preferences, and visit patterns with different paths for first-timers versus regulars.<\/li>\n<li><strong>Integrated SMS<\/strong> \u2013 Coordinate email and text campaigns for time-sensitive communications like same-day table availability, last-minute reservations, and weather-related closures.<\/li>\n<\/ul>\n<p><strong>ActiveCampaign Pricing:<\/strong><\/p>\n<ul>\n<li>Starter: $15\/month<\/li>\n<li>Plus: $49\/month<\/li>\n<li>Pro: $79\/month<\/li>\n<li>Enterprise: $145\/month<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.activecampaign.com\/pricing\">View detailed pricing<\/a><br \/>\n <\/p>\n<h3><strong>5. <\/strong><strong><a href=\"https:\/\/www.klaviyo.com\/\">Klaviyo<\/a><\/strong><\/h3>\n<p><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"klaviyo email marketing\" class=\"lazyload\" data-src=\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/10\/email-marketing-for-restaurants-5-20251021-3942965.webp\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.klaviyo.com\/products\/email-marketing\"><em>Source<\/em><\/a><\/p>\n<p><strong>Best For:<\/strong> Restaurants with online ordering and delivery that need advanced segmentation and revenue attribution<\/p>\n<p><strong>Key Klaviyo Features:<\/strong><\/p>\n<ul>\n<li><strong>Predictive analytics for restaurants<\/strong> \u2013 Identify guests likely to churn, predict future order values, and recommend menu items based on past orders using machine learning algorithms.<\/li>\n<li><strong>Advanced segmentation with 350+ criteria<\/strong> \u2013 Create specific guest segments based on order history, dietary preferences, spending patterns, and visit frequency for hyper-targeted promotions.<\/li>\n<li><strong>Revenue attribution tracking<\/strong> \u2013 See exactly how much revenue each email campaign generates from dine-in reservations, online orders, and delivery to prove marketing ROI.<\/li>\n<\/ul>\n<p><strong>Klaviyo Pricing:<\/strong><\/p>\n<ul>\n<li>Free: $0 (250 contacts)<\/li>\n<li>Email: Starting at $45\/month<\/li>\n<li>Email + SMS: $60\/month<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.klaviyo.com\/pricing\">View detailed pricing<\/a><br \/>\n <\/p>\n<h3><strong>6. <\/strong><strong><a href=\"https:\/\/www.brevo.com\/\">Brevo<\/a><\/strong><\/h3>\n<p><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"brevo emails marketing\" class=\"lazyload\" data-src=\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/10\/email-marketing-for-restaurants-6-20251021-5195377.webp\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.brevo.com\/features\/email-marketing\/\"><em>Source<\/em><\/a><\/p>\n<p><strong>Best For:<\/strong> Growing restaurant groups that need email and SMS in one platform with pricing based on sends, not contacts<\/p>\n<p><strong>Key Brevo Features:<\/strong><\/p>\n<ul>\n<li><strong>Unified email and SMS for restaurants<\/strong> \u2013 Coordinate text reminders with email promotions from one interface to confirm reservations via SMS while promoting specials via email.<\/li>\n<li><strong>Transactional email capabilities<\/strong> \u2013 Automatically send reservation confirmations, online order receipts, and gift card purchase confirmations with reliable delivery.<\/li>\n<li><strong>Unlimited contacts on paid plans<\/strong> \u2013 Build large customer databases without escalating costs since pricing is based on emails sent, not contact count\u2014ideal for growing email lists.<\/li>\n<\/ul>\n<p><strong>Brevo Pricing:<\/strong><\/p>\n<ul>\n<li>Free: $0 (300 emails\/day)<\/li>\n<li>Starter: $8.08\/month<\/li>\n<li>Business: $16.17\/month<\/li>\n<li>Professional: $449.08\/month<\/li>\n<li>Enterprise: Custom pricing<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.brevo.com\/pricing\/\">View detailed pricing<\/a><br \/>\n <\/p>\n<h3><strong>7. <\/strong><strong><a href=\"https:\/\/www.omnisend.com\/\">Omnisend<\/a><\/strong><\/h3>\n<p><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"omnisend email marketing\" class=\"lazyload\" data-src=\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/10\/email-marketing-for-restaurants-7-20251021-524912.webp\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.omnisend.com\/features\/campaigns\/\"><em>Source<\/em><\/a><\/p>\n<p><strong>Best For:<\/strong> Restaurants with merchandise, meal kits, or packaged goods that need e-commerce email marketing<\/p>\n<p><strong>Key Omnisend Features:<\/strong><\/p>\n<ul>\n<li><strong>Omnichannel workflow automation<\/strong> \u2013 Create unified customer journeys that combine email, SMS, and push notifications based on guest behavior for consistent messaging across channels.<\/li>\n<li><strong>Product recommendation engine<\/strong> \u2013 Automatically suggest menu items, merchandise, or meal kits based on previous orders to increase average order value through personalized recommendations.<\/li>\n<li><strong>Campaign booster feature<\/strong> \u2013 Automatically resend campaigns to non-openers with different subject lines to give each promotion a second chance and increase overall reach by 10-15%.<\/li>\n<\/ul>\n<p><strong>Omnisend Pricing:<\/strong><\/p>\n<ul>\n<li>Free: $0<\/li>\n<li>Standard: $11.20\/month<\/li>\n<li>Pro: $41.30\/month<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.omnisend.com\/pricing\">View detailed pricing<\/a><br \/>\n <\/p>\n<h3><strong>8. <\/strong><strong><a href=\"https:\/\/squareup.com\/\">Square Marketing<\/a><\/strong><\/h3>\n<p><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"square marketing email marketing\" class=\"lazyload\" data-src=\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/10\/email-marketing-for-restaurants-8-20251021-4866752.webp\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/squareup.com\/us\/en\"><em>Source<\/em><\/a><\/p>\n<p><strong>Best For:<\/strong> Restaurants using Square POS that want native integration with their point-of-sale system<\/p>\n<p><strong>Key Square Marketing Features:<\/strong><\/p>\n<ul>\n<li><strong>Native Square POS integration<\/strong> \u2013 Automatically sync customer data from your POS system, including purchase history, visit frequency, and favorite items without manual exports or third-party connectors.<\/li>\n<li><strong>Automated campaign triggers<\/strong> \u2013 Set up emails that automatically send after customer visits, on customer birthdays, or when guests haven&#8217;t visited in 30 days based on actual POS data.<\/li>\n<li><strong>Customer insights from POS data<\/strong> \u2013 Segment guests based on real purchase behavior, average check size, and visit patterns pulled directly from your point-of-sale system.<\/li>\n<\/ul>\n<p><strong>Square Marketing Pricing:<\/strong><\/p>\n<ul>\n<li>Free<\/li>\n<li>Square Plus: $49\/month<\/li>\n<li>Square Premium: $149\/month<\/li>\n<\/ul>\n<p><a href=\"https:\/\/squareup.com\/us\/en\/software\/marketing\">View detailed pricing<\/a><br \/>\n <\/p>\n<h3><strong>9. <\/strong><strong><a href=\"https:\/\/pos.toasttab.com\/\">Toast Marketing<\/a><\/strong><\/h3>\n<p><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"toast email marketing\" class=\"lazyload\" data-src=\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/10\/email-marketing-for-restaurants-9-20251021-7957497.webp\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/pos.toasttab.com\/\"><em>Source<\/em><\/a><\/p>\n<p><strong>Best For:<\/strong> Restaurants that want deep integration with their restaurant management system<\/p>\n<p><strong>Key Features:<\/strong><\/p>\n<ul>\n<li><strong>Toast POS integration<\/strong> \u2013 Sync guest data directly from Toast POS, including order history, preferences, allergies, and visit frequency for highly personalized marketing campaigns.<\/li>\n<li><strong>Automated guest communication<\/strong> \u2013 Send triggered emails and SMS based on Toast data, including post-visit thank you messages, birthday offers, and win-back campaigns for lapsed diners.<\/li>\n<li><strong>Loyalty program integration<\/strong> \u2013 Connect email campaigns to Toast loyalty program data to promote point balances, reward redemptions, and tier achievements that drive repeat visits.<\/li>\n<\/ul>\n<p><strong>Pricing:<\/strong><\/p>\n<ul>\n<li>Custom pricing based on restaurant size and needs<\/li>\n<li>Contact Toast for a quote<\/li>\n<\/ul>\n<p><a href=\"https:\/\/pos.toasttab.com\/products\/toast-marketing\">View detailed information<\/a><br \/>\n <\/p>\n<h3><strong>10. <\/strong><strong><a href=\"https:\/\/moosend.com\/pricing\/\">Moosend<\/a><\/strong><\/h3>\n<p><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"moosend\" class=\"lazyload\" data-src=\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/10\/email-marketing-for-restaurants-10-20251021-2882344.webp\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/moosend.com\/pricing\/\"><em>Source<\/em><\/a><\/p>\n<p><strong>Best For:<\/strong> Budget-conscious restaurants that want powerful automation at low cost<\/p>\n<p><strong>Key Features:<\/strong><\/p>\n<ul>\n<li><strong>Unlimited email sending<\/strong> \u2013 Send as many emails as needed without per-message charges, making it economical for frequent promotions like daily specials and happy hour announcements.<\/li>\n<li><strong>AI-powered subject line optimization<\/strong> \u2013 Improve open rates with AI that analyzes performance and suggests improvements based on millions of campaigns to make your promotions stand out.<\/li>\n<li><strong>Landing page builder included<\/strong> \u2013 Create campaign pages for event registrations, online ordering promotions, and gift card sales to consolidate tools and reduce costs.<\/li>\n<\/ul>\n<p><strong>Pricing:<\/strong><\/p>\n<ul>\n<li>Free: $0<\/li>\n<li>Pro: $9\/month<\/li>\n<li>Enterprise: Custom pricing<\/li>\n<\/ul>\n<p><a href=\"https:\/\/moosend.com\/pricing\/\">View detailed pricing<\/a><br \/>\n <\/p>\n<h3><strong>11. <\/strong><strong><a href=\"https:\/\/www.getresponse.com\/\">GetResponse<\/a><\/strong><\/h3>\n<p><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"getresponse\" class=\"lazyload\" data-src=\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/10\/email-marketing-for-restaurants-11-20251021-9005135.webp\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.getresponse.com\/\"><em>Source<\/em><\/a><\/p>\n<p><strong>Best For:<\/strong> Restaurants hosting cooking classes, wine tastings, and special events that need event management<\/p>\n<p><strong>Key GetResponse Features:<\/strong><\/p>\n<ul>\n<li><strong>Integrated event hosting<\/strong> \u2013 Manage virtual cooking classes, wine tastings, and chef demonstrations for up to 1,000 participants without separate event software.<\/li>\n<li><strong>Conversion funnel builder<\/strong> \u2013 Create complete marketing funnels with landing pages, email sequences, and event registration that guide diners from awareness to booking.<\/li>\n<li><strong>Autofunnel templates<\/strong> \u2013 Launch campaigns faster with pre-built templates for restaurant promotions that take minutes instead of hours to set up and deploy.<\/li>\n<\/ul>\n<p><strong>Pricing:<\/strong><\/p>\n<ul>\n<li>Starter: $15.58<\/li>\n<li>Marketer: $48.38<\/li>\n<li>Creator: $56.58<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.getresponse.com\/pricing\">View detailed pricing<\/a><br \/>\n<br \/>\n<a><\/a> <\/p>\n<h2 style=\"font-weight: normal\">Benefits of Email Marketing Software for Restaurants<\/h2>\n<h3><strong>Fill tables during slow periods.<\/strong><\/h3>\n<p>Stop relying on walk-ins during off-peak hours. Email marketing software promotes strategic offers during slow day parts and days of the week. Restaurants increase weekday lunch traffic significantly by using targeted slow-period promotions. Send timed campaigns that reach customers when they&#8217;re planning their meals.<\/p>\n<h3><strong>Build a loyal regular customer base.<\/strong><\/h3>\n<p>Email keeps you top of mind and turns first-time visitors into regulars. Automated loyalty campaigns reward repeat visits and celebrate milestones. Restaurants increase repeat visit frequency through strategic email loyalty programs. Create VIP experiences that make guests feel valued.<\/p>\n<h3><strong>Increase average order values.<\/strong><\/h3>\n<p>Identify high-value menu items and promote them to the right customers at the right time. Restaurants boost average check sizes by <a href=\"https:\/\/www.hermetic.ai\/post\/boost-your-restaurants-revenue\">20-30%<\/a> using AI-powered systems like personalized menu recommendations in email. Suggest appetizers, premium entrees, and desserts based on past ordering behavior.<\/p>\n<h3><strong>Reduce no-shows and cancellations.<\/strong><\/h3>\n<p>Automated reminder emails and SMS reduce forgotten reservations. Restaurants decrease no-show rates with automated confirmation and reminder sequences. Send reminders 24 hours before reservations with easy modification options.<\/p>\n<h3><strong>Generate revenue from your email list.<\/strong><\/h3>\n<p>Turn your customer database into a revenue channel. Email campaigns drive reservations, online orders, gift card sales, and merchandise purchases. See exactly which promotions generate the most revenue and optimize accordingly.<\/p>\n<p><a><\/a> <\/p>\n<h2 style=\"font-weight: normal\">10 Important Features for Restaurant Email Marketing Software<\/h2>\n<ol>\n<li><strong>POS integration<\/strong> \u2013 Sync customer data from your point-of-sale system automatically<\/li>\n<li><strong>Reservation system integration<\/strong> \u2013 Connect with OpenTable, Resy, or proprietary booking systems<\/li>\n<li><strong>SMS capabilities<\/strong> \u2013 Send text messages for time-sensitive promotions and confirmations<\/li>\n<li><strong>Segmentation by dining preferences<\/strong> \u2013 Target customers based on dietary needs, favorite dishes, and visit patterns<\/li>\n<li><strong>Automated birthday campaigns<\/strong> \u2013 Trigger special offers on customer birthdays automatically<\/li>\n<li><strong>Mobile optimization<\/strong> \u2013 Display properly on smartphones where 75% of restaurant emails are opened<\/li>\n<li><strong>A\/B testing<\/strong> \u2013 Test subject lines, send times, and offers to improve performance<\/li>\n<li><strong>Behavioral automation<\/strong> \u2013 Trigger follow-ups based on reservations, orders, and website visits<\/li>\n<li><strong>Revenue attribution<\/strong> \u2013 Track which campaigns drive reservations and online orders<\/li>\n<li><strong>Event marketing tools<\/strong> \u2013 Promote and manage special events, tastings, and private parties<\/li>\n<\/ol>\n<p><a><\/a> <\/p>\n<h2 style=\"font-weight: normal\">How to Choose an Email Marketing Tool for Restaurants (Step-by-Step)<\/h2>\n<h3><strong>Step 1: Map your restaurant marketing workflows.<\/strong><\/h3>\n<p>Document all customer touchpoints, including reservation confirmations, post-visit thank-you messages, birthday offers, loyalty rewards, event promotions, daily specials, seasonal menu launches, and win-back campaigns for lapsed customers. Identify what&#8217;s manual and what could be automated.<\/p>\n<h3><strong>Step 2: Identify must-have features based on your restaurant type.<\/strong><\/h3>\n<p>Quick-service restaurants need online ordering integration and mobile optimization. Fine dining establishments need a reservation system integration and VIP guest management. Restaurant groups need multi-location capabilities and centralized reporting. List your absolute requirements versus nice-to-haves.<\/p>\n<h3><strong>Step 3: Compare ease of use and team fit.<\/strong><\/h3>\n<p>Test platforms during free trials. Can your team create campaigns independently between service shifts, or will you need ongoing support? Constant Contact and Mailchimp suit beginners. ActiveCampaign and HubSpot offer more power but require more expertise.<\/p>\n<h3><strong>Step 4: Check cost at scale.<\/strong><\/h3>\n<p>Calculate costs as your customer database grows over 12-24 months. Some platforms charge per contact, others per email sent. Project your list size (including email captures from reservations, WiFi signups, and loyalty programs) and check pricing at that volume. Include costs for SMS messaging.<\/p>\n<h3><strong>Step 5: Choose a flexible platform \u2014 like HubSpot<\/strong><\/h3>\n<p>Pick a platform that scales without forcing you to migrate later. HubSpot supports restaurants from single locations through multi-unit chains with one unified platform.\u00a0Start with the free tier, then upgrade as you grow \u2014 no data migration required.<\/p>\n<p><a><\/a> <\/p>\n<h2 style=\"font-weight: normal\">How to Create Email Marketing Campaigns for Restaurants<\/h2>\n<h3><strong>Define your campaign goal and target audience.<\/strong><\/h3>\n<p>Set a clear objective before creating content. Are you filling tables during slow periods? Promoting a new menu? Building your loyalty program? Generating gift card sales? Re-engaging lapsed customers? Clear goals guide everything from subject lines to offers.<\/p>\n<h3><strong>Segment your customer list.<\/strong><\/h3>\n<p>Divide contacts into targeted groups: first-time visitors versus regulars, lunch versus dinner customers, dietary preferences (vegetarian, gluten-free, etc.), high spenders versus value seekers, and inactive guests. [Segmented restaurant campaigns] [generate 65% higher open rates] [than generic broadcasts].<\/p>\n<h3><strong>Design appetizing, mobile-optimized templates.<\/strong><\/h3>\n<p>Build templates that showcase your food beautifully while displaying properly on smartphones (where 75% of restaurant emails are opened). Use high-quality food photography, single-column layouts, clear hierarchy, and large tap-friendly buttons for reservations.<\/p>\n<h3><strong>Write subject lines that drive action.<\/strong><\/h3>\n<p>Communicate value and urgency immediately. Examples: \u201cTonight Only: 20% Off All Wine,\u201d \u201cYour Birthday Dinner is On Us,\u201d \u201cNew Fall Menu Just Dropped,\u201d or \u201cTable for 2 Available This Saturday.\u201d Keep subject lines under 40 characters and include time-sensitive language.<\/p>\n<h3><strong>Include one clear call-to-action.<\/strong><\/h3>\n<p>Direct recipients toward one primary action: make a reservation, order online, buy a gift card, register for an event, or redeem an offer. Multiple CTAs create confusion. Place your primary CTA prominently with contrasting colors and action-oriented text.<\/p>\n<h3><strong>Set up automated follow-up sequences.<\/strong><\/h3>\n<p>Configure triggered follow-ups based on guest behavior. Send thank you emails within 24 hours of dining. Follow up with review requests 2-3 days later. Create win-back campaigns for guests who haven&#8217;t visited in 30-60-90 days with escalating offers.<\/p>\n<h3><strong>Monitor performance and adjust timing.<\/strong><\/h3>\n<p>Track opens, clicks, reservations, and revenue generated. Test different send times to find when your customers are most likely to engage. Many restaurants see best results sending lunch promotions Tuesday-Thursday mornings and dinner promotions Thursday-Friday afternoons.<\/p>\n<p><a><\/a> <\/p>\n<h2 style=\"font-weight: normal\">Frequently Asked Questions<\/h2>\n<h3><strong>What is the best email marketing tool for restaurants?<\/strong><\/h3>\n<p>HubSpot is the best email marketing tool for restaurants because it combines email, SMS, CRM, and reservation tracking in one platform.<\/p>\n<p>The free tier includes unlimited contacts, email marketing, forms, landing pages, and CRM\u2014accessible for single-location restaurants and small chains. Multi-location groups benefit from revenue attribution that connects campaigns to reservations and online orders by location.<\/p>\n<p>Restaurant groups using HubSpot increased repeat customer visits through automated loyalty campaigns and personalized offers.<\/p>\n<h3><strong>What features should I look for in email marketing tools for restaurants?<\/strong><\/h3>\n<p>Look for POS integration, reservation system integration, SMS capabilities, segmentation by dining preferences, automated birthday campaigns, mobile optimization, behavioral automation, A\/B testing, revenue attribution, and event marketing tools.<\/p>\n<p>POS integration automatically syncs customer data without requiring manual exports. SMS capabilities matter for time-sensitive promotions and reservation confirmations. Mobile optimization is essential because <a href=\"https:\/\/audiencepoint.com\/what-percentage-of-emails-are-opened-on-mobile-2023\/\">50-60% of emails<\/a> are opened on mobile devices.<\/p>\n<h3><strong>Is HubSpot good for restaurants?<\/strong><\/h3>\n<p>Yes, HubSpot is excellent for restaurants. It provides a single platform for marketing, reservations, and guest management, specifically designed for hospitality businesses. The free CRM tracks every customer interaction, including visit history, favorite dishes, dietary restrictions, and spending patterns.<\/p>\n<p>Marketing automation enables the creation of workflows for reservation confirmations, post-visit thank-you messages, and loyalty rewards, eliminating the need for technical expertise.<\/p>\n<p>Multi-location restaurant groups increased online ordering revenue by using HubSpot&#8217;s automated campaigns and segmentation. Single locations start free, then scale up as they grow.<\/p>\n<h3><strong>How much does email marketing software for restaurants cost?<\/strong><\/h3>\n<p>Email marketing software costs $0-$3,600+ monthly, depending on customer database size, features, and restaurant scale. Free tiers support typically 250-1,000 contacts with basic features.<\/p>\n<p>Entry-level paid plans cost $12-$ 29 per month for under 1,000 contacts. Mid-market restaurants with 2,500-5,000 contacts typically spend $50-$ 200 per month. Large restaurant groups with 10,000+ contacts invest $ 500-$3,600+ per month.<\/p>\n<p>Some platforms charge per contact, others per email or SMS sent\u2014compare carefully as your list grows.<\/p>\n<h3><strong>How can restaurants build their email lists?<\/strong><\/h3>\n<p>Build email lists through WiFi signup forms that require email addresses for access, table-side tablet signups offering birthday rewards, reservation system integrations that automatically capture emails, point-of-sale prompts during checkout, website popups offering first-visit discounts, social media contests requiring email entries, and in-store signage promoting loyalty programs.<\/p>\n<p>Restaurants grow email lists 3-5x faster using multiple capture points throughout the customer journey. Always provide clear value in exchange for email addresses.<\/p>\n<p><a><\/a> <\/p>\n<h2 style=\"font-weight: normal\">Meet HubSpot, the Top Email Marketing Choice for Restaurants<\/h2>\n<p>HubSpot combines email marketing, SMS, CRM, and reservation tracking into a single platform designed specifically for hospitality businesses. Over 184,000 businesses trust HubSpot worldwide because it eliminates the need for multiple disconnected tools.<\/p>\n<p><strong>Key HubSpot Features for Restaurants:<\/strong><\/p>\n<ul>\n<li><strong>Unified guest database and marketing platform<\/strong> \u2013 Manage every customer interaction from first reservation to 50th visit, including dietary preferences, favorite dishes, allergies, and spending patterns in one system that everyone accesses.<\/li>\n<li><strong>Automated reservation and loyalty workflows<\/strong> \u2013 Create email and SMS sequences triggered by reservations, visit milestones, and guest behavior using drag-and-drop automation with conditional logic\u2014no technical expertise required.<\/li>\n<li><strong>Multi-location revenue attribution<\/strong> \u2013 Track which campaigns drive reservations, online orders, and in-store visits by location, day part, and promotion type to see exactly what&#8217;s working.<\/li>\n<\/ul>\n<p><strong>HubSpot&#8217;s Impact on Restaurants:<\/strong><\/p>\n<p>Multi-location restaurant groups increased repeat customer visits with HubSpot&#8217;s automated loyalty campaigns that reward visit frequency and spending milestones.<\/p>\n<p>Restaurants using HubSpot generated more online ordering revenue by segmenting customers by order history and sending personalized menu recommendations.<\/p>\n<p>Independent restaurants reduced no-show rates by using HubSpot&#8217;s automated confirmation and reminder sequences via email and SMS. Restaurant chains saved 15 hours weekly per location by automating birthday offers, post-visit thank you messages, and win-back campaigns.<\/p>\n<p>HubSpot&#8217;s free tier offers complete CRM and email marketing capabilities without requiring a credit card. Paid tiers start at $9 per month and scale up to enterprise solutions, featuring advanced analytics, multi-location reporting, and API integrations with major POS and reservation systems.<\/p>\n<p><strong>Ready to fill more tables and build customer loyalty?<\/strong> <a href=\"https:\/\/www.hubspot.com\/\">Get started with HubSpot&#8217;s free platform<\/a> or <a href=\"https:\/\/www.hubspot.com\/demo\">schedule a demo<\/a> to see how it works for restaurants like yours.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important\" class=\"lazyload\" data-src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&amp;k=14&amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Fbest-email-marketing-tools-for-restaurants&amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;bvt=rss\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing for restaurants can be challenging with all its unique responsibilities. You&#8217;re managing fluctuating customer traffic, promoting time-sensitive specials and events, coordinating reservations across multiple channels, competing for attention in crowded local markets, and building loyalty programs that keep diners coming back. Email marketing tools solve these problems by automating reservation confirmations, segmenting customers&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-5263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/posts\/5263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/comments?post=5263"}],"version-history":[{"count":2,"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/posts\/5263\/revisions"}],"predecessor-version":[{"id":5277,"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/posts\/5263\/revisions\/5277"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/media\/5265"}],"wp:attachment":[{"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/media?parent=5263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/categories?post=5263"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/tags?post=5263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}