{"id":5683,"date":"2025-11-03T19:00:00","date_gmt":"2025-11-03T20:00:00","guid":{"rendered":"http:\/\/www.dietdebunker.com\/?p=5683"},"modified":"2025-11-07T11:08:04","modified_gmt":"2025-11-07T11:08:04","slug":"what-is-information-architecture-why-does-it-matter","status":"publish","type":"post","link":"http:\/\/www.dietdebunker.com\/index.php\/2025\/11\/03\/what-is-information-architecture-why-does-it-matter\/","title":{"rendered":"What is information architecture &amp; why does it matter?"},"content":{"rendered":"<div class=\"hs-featured-image-wrapper\">\n <a href=\"https:\/\/blog.hubspot.com\/website\/information-architecture\" title=\"\" class=\"hs-featured-image-link\"> <img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"information architecture\" class=\"hs-featured-image lazyload\" style=\"width:auto !important;max-width:50%;float:left;margin:0 15px 15px 0\" data-src=\"http:\/\/www.dietdebunker.com\/wp-content\/uploads\/2025\/11\/Operation-everest-information-architecture-1-20250923-4064349.webp\"> <\/a>\n<\/div>\n<p>In business, a good product is nothing if it doesn\u2019t meet the user where they are. Building digital products has taught me that aesthetics alone are insufficient. Making the functionality and information feel natural to the user is the true problem. Customers ought to be able to find your products and know right away where to go to obtain what they require. Information architecture is the act of classifying and arranging content so that it \u201cjust makes sense.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important\" class=\"lazyload\" data-src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&amp;k=14&amp;r=https%3A%2F%2Fblog.hubspot.com%2Fwebsite%2Finformation-architecture&amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fwebsite&amp;bvt=rss\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In business, a good product is nothing if it doesn\u2019t meet the user where they are. Building digital products has taught me that aesthetics alone are insufficient. Making the functionality and information feel natural to the user is the true problem. Customers ought to be able to find your products and know right away where&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-5683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured"],"_links":{"self":[{"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/posts\/5683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/comments?post=5683"}],"version-history":[{"count":2,"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/posts\/5683\/revisions"}],"predecessor-version":[{"id":5686,"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/posts\/5683\/revisions\/5686"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/media\/5685"}],"wp:attachment":[{"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/media?parent=5683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/categories?post=5683"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.dietdebunker.com\/index.php\/wp-json\/wp\/v2\/tags?post=5683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}