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Table of Contents<\/strong><\/p>\n <\/a> <\/p>\n Loop Marketing is a four-stage playbook that combines artificial intelligence with human strategy to drive growth. The loop marketing playbook relies on teams of humans and AI to work together to reach and delight consumers in a world where AI answers questions before potential buyers have a chance to click on a website for answers.<\/p>\n The four stages of loop marketing are as follows, and I’ll dive into them in more detail later in the post:<\/p>\n <\/a> <\/p>\n While funnel marketing was once a tried-and-tested method, the marketing landscape has changed, and what worked even a few years ago no longer works today. Here are the facts:<\/p>\n The classic funnel represents the awareness-to-consideration-to-decision stages, assuming that buyers follow a set journey that business owners can control. However, today\u2018s buyers aren\u2019t as linear in their path to purchasing; instead, they hop between channels, ask AI assistants questions, browse Reddit threads, watch YouTube reviews, and text friends for recommendations.<\/p>\n Your target audience may discover you on TikTok or research you through ChatGPT before they arrive ready to make a purchase.<\/p>\n Traditional funnels typically run in quarterly or semi-annual cycles. Normally, you plan a campaign, execute it, and wait for results before analyzing and adjusting months later. In the AI era, that’s far too slow. Customer preferences shift rapidly, and competitors can spin up campaigns in days using AI tools.<\/p>\n Now you know why the funnel model is becoming obsolete. Here’s how Loop Marketing will help you win in the era of AI.<\/p>\n Loop Marketing’s Amplify<\/strong> stage explicitly addresses multi-channel reality. Instead of funneling everyone to your website, you optimize for:<\/p>\n By optimizing for multi-channel discovery, you’re making your brand visible across all the places your target audience naturally searches and explores.<\/p>\n The Express<\/strong> and Tailor<\/strong> stages use AI to:<\/p>\n The Evolve<\/strong> stage is where Loop Marketing becomes truly powerful. Rather than waiting for quarterly reviews:<\/p>\n This creates a compounding advantage<\/strong>: every cycle makes your marketing sharper, faster, and more efficient.<\/p>\n Unlike funnels, where customers \u201cexit\u201d after purchase, Loop Marketing makes use of every customer interaction as fuel for the next cycle:<\/p>\n We call it a \u201cloop\u201d because it builds momentum with each completion, rather than starting from scratch with each new campaign.<\/p>\n <\/a> <\/p>\n Create Your Ideal Customer Profile (ICP)<\/strong><\/p>\n Identify exactly who you’re targeting by learning their goals, challenges, needs, and the language they use. Use AI to efficiently analyze reviews, customer calls, comments, and community discussions to extract patterns.<\/p>\n Craft Your Style Guide<\/strong><\/p>\n Define your brand\u2018s unique value proposition, mission, tone, dos and don\u2019ts, and non-negotiables. This becomes the instruction manual that ensures AI-generated content sounds authentically \u201cyou\u201d rather than generic.<\/p>\n Generate Campaign Concepts<\/strong><\/p>\n Develop creative campaign ideas informed by your style guide that clearly communicate why buyers should choose you over competitors. Claim your distinctive corner of the market.<\/p>\n Key Tools:<\/strong> Breeze Assistant (for ICP analysis), Brand Identity (for style guide creation), Marketing Studio (for campaign asset generation)<\/p>\n <\/a> <\/p>\n Enrich Your Data<\/strong><\/p>\n Gather behavioral signals, intent data, firmographics, and contextual information from your CRM, call transcripts, and website behavior. Fill gaps in customer records so you understand precisely where each buyer is in their journey.<\/p>\n Build Audience Segments<\/strong><\/p>\n Utilize enriched data and intent signals\u2014such as pricing page visits or email engagement\u2014to create targeted customer segments based on behavior, industry, role, and buying stage.<\/p>\n Make Content Personal<\/strong><\/p>\n Create individualized content that resonates with each segment’s unique needs and interests. Create landing pages, emails, ads, and CTAs that dynamically adjust based on industry, role, stage, and even time of day.<\/p>\n Ensure Human Quality Checks<\/strong><\/p>\n Layer human review on AI-generated personalization to maintain accuracy and ensure content feels genuinely helpful rather than creepily automated.<\/p>\n Key Tools:<\/strong> AI-Powered Contact Enrichment, AI Segmentation, Personalization Agent, AI-Powered Email<\/p>\n <\/a> <\/p>\n Build Your Content Strategy<\/strong><\/p>\n Plan how your campaign will come to life across different formats (articles, videos, carousels, podcasts) and channels (owned, earned, paid).<\/p>\n Optimize Your Channel Mix<\/strong><\/p>\n Diversify where you show up to reach new customers and create competitive moats. Prioritize:<\/p>\n Extract More Format and Channel Value<\/strong><\/p>\n Remix every piece of content into multiple formats optimized for each channel\u2014turn one blog post into an AEO-optimized article for ChatGPT, a vertical video for TikTok, a carousel for LinkedIn, and a podcast script.<\/p>\n Activate Targeted Ads and Creators<\/strong><\/p>\n Combine smart ad targeting with partnerships from subject matter experts and creators your audience already trusts. Ads get you in the proper feed; creators get you in the right conversation.<\/p>\n Use AI to Scale Content Creation<\/strong><\/p>\n Deploy AI tools to automate production and repurposing of promotional assets at scale, turning hours of manual work into minutes.<\/p>\n Optimize Each Channel for Conversion<\/strong><\/p>\n Design each touchpoint with clear, contextualized CTAs and friction-free flows so every click feels like the natural next step.<\/p>\n Key Tools:<\/strong> Marketing Studio (for multi-channel planning), Customer Agent (for 24\/7 engagement), AEO Grader (for AI search optimization)<\/p>\n\n
What is loop marketing?<\/strong><\/h2>\n
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Why loop marketing tactics beat funnel marketing tactics in the AI era<\/strong><\/h2>\n
Funnels Assume Linear, Predictable Paths<\/strong><\/h3>\n
Funnels Are Static<\/strong><\/h3>\n
Loop Marketing Meets Buyers Where They Actually Are<\/h3>\n
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Loop Marketing Leverages AI for Speed and Scale<\/h3>\n
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Loop Marketing Learns and Improves Continuously<\/h3>\n
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Loop Marketing Creates Self-Reinforcing Growth<\/h3>\n
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Loop marketing tactics by stage<\/strong><\/h2>\n
Stage 1: Express (Define Your Brand Identity)<\/h3>\n
Stage 2: Tailor (Personalize Your Messaging)<\/strong><\/h2>\n
Stage 3: Amplify (Expand Your Reach)<\/strong><\/h2>\n
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