HubSpot Sales Hub is a powerful sales acceleration platform that helps teams streamline outreach, close deals faster, and increase revenue. With 84% of customers reporting 84% improved their lead quality, Sales Hub offers a proven return on investment. This guide provides accurate, up-to-date pricing and feature comparisons across all Sales Hub plans as of 2025.
HubSpot Sales Hub offers four pricing tiers to meet the needs of growing sales teams and enterprise organizations:
Plan | Monthly Cost (Annual) | Core Seats Included | Deal Tags | Sales Automation | Onboarding Fee |
Free Tools | $0 | 2 seats | N/A | N/A | None |
Sales Hub Starter | $9/seat (annual) or $15/seat (monthly) | Per user | 10 deal tags per account that apply to all pipelines | Trigger tasks and email notifications when deals change stage | None |
Sales Hub Professional | $90/seat (annual) or $100/seat (monthly) | Per user | 10 deal tags per account with rules for specific pipelines | Up to 300 fully customizable workflows | $1,500 |
Sales Hub Enterprise | $150/seat | Per user | 10 deal tags per account with rules for specific pipelines | Up to 1,000 fully customizable workflows | $3,500 |
Free Sales Tools
Price: $0/month
Users: Up to two users
HubSpot‘s free CRM includes essential tools for contact management, pipeline tracking, and basic outreach. The free tier integrates with HubSpot’s Marketing Hub, Service Hub, Content Hub, and Operations Hub. This suite of free tools offers a free business platform.
This tier includes HubSpot branding and is ideal for solo users or teams testing CRM solutions.
Key Features
- Basic CRM and contact tracking
- Meeting scheduler
- Email tracking up to 200 notifications a month
- 3 email templates
- Conversational chatbot
- Task and activity tracking
Best for: Individuals and early-stage startups needing a no-cost CRM with basic sales capabilities.
Sales Hub Starter Pricing
Price: $9/seat (billed annually)
Deal Tags: 10 deal tags per account for all pipelines
Sales Automation: Trigger tasks and email notifications when deals change stage
Sales Hub Starter removes HubSpot branding and adds powerful features like conversation routing, HubSpot payments, and unlimited email notifications. Starter also unlocks two deal pipelines per account, compared to just one in the Free plan, which enables teams to manage multiple sales processes (e.g., new business vs. renewals) separately. Additionally, users get 500 calling minutes per account per month, supporting outbound outreach directly from the CRM.
Starter further enhances sales productivity with features like task queues, custom properties, and conversation routing, enabling reps to organize follow-ups more effectively and automatically direct incoming leads to the right team member. Sales Hub Starter also introduces early-stage automation and process control features that help small teams sell more efficiently without the complexity or cost of higher tiers.
Starter supports fast-growing teams ready for professional-grade tools without enterprise complexity.
Key Features
- HubSpot branding removed from chat and meetings
- Multiple currencies accepted for payment
- HubSpot Payments and Stripe payment integration (U.S. only)
- Unlimited email open and click notifications, plus custom tracking domains.
- Up to 5,000 canned snippets and documents that can easily be shared with prospects
- Meeting scheduling and conversation routing
Trade-offs vs. Free Tools
- Advantage: Branding control, automation, routing
- Cost: $108-180/annually per user vs. $0
- Limitation: Still limited in automation, email health reporting, conversational bots, and goal setting.
Best for: Small sales teams looking to standardize processes, track deals more efficiently, and route conversations without committing to complex infrastructure.
Sales Hub Professional Pricing
Price: $90/month per user (billed annually)
Onboarding Fee: $1,500 one-time
Deal Tags: 10 deal tags per account
Sales Automation: 300 customizable workflows
Sales Hub Professional offers end-to-end automation, deal forecasting, and deeper reporting. This tier is designed for sales managers scaling teams and seeking performance insights.
Professional users gain access to powerful workflow tools like automated lead rotation, task creation, and deal stage updates, which streamline the sales process and reduce manual work. Professional also includes email sequences, allowing reps to automate a series of personalized follow-ups based on contact engagement, and 1:1 video messaging to enhance outreach and conversions.
Sales Hub Professional includes a wide range of features that are not available in HubSpot’s Free or Starter plans, making it a significant step up for growing sales teams that need deeper automation and reporting.
Key Features
- Sales automation workflows (lead rotation, task creation)
- Custom deal stages and pipelines
- Forecasting tools and sales analytics
- Email sequences and 1:1 video creation
- Custom reporting and dashboards
- Product library and sales playbooks
- Phone support included
Trade-offs vs Starter
- Advantage: Automation, forecasting, reporting
- Cost: $1,080-$1,200/annually per user + $1,500 setup vs. $108-180/annually for Starter
- Complexity: Requires configuration and onboarding
Trade-offs vs Enterprise
- Limitation: No lead form routing, recurring revenue tracking, or advanced permissions
- Savings: $600-720/annually per user + $2,000 lower onboarding cost
Best for: Mid-sized teams scaling outbound efforts, standardizing pipelines, and building insight-driven sales strategies.
Sales Hub Enterprise Pricing
Price: $150/month per user (billed annually)
Onboarding Fee: $3,500 one-time
Deal Tags: 10 deal tags per account with pipeline-specific rules
Sales Automation: Up to 1,000 fully customizable workflows
Sales Hub Enterprise includes a suite of advanced features not available in the Professional tier, catering specifically to organizations with complex sales structures, compliance requirements, and advanced reporting needs.
One of the biggest differentiators is custom objects, which allow teams to model their CRM around any business process from territories to renewals. Teams can go beyond the standard contact-deal-company structure. Enterprise also includes predictive lead scoring, which uses AI to surface the most sales-ready contacts automatically. For large teams, advanced permissions and team hierarchies let admins control access to pipelines, reports, and records based on roles, departments, or regions.
In addition, Sales Hub Enterprise offers conversation intelligence, enabling automatic call recording, transcription, and coaching insights directly within the CRM. This supports high-performing sales orgs in coaching at scale and improving rep performance.
Key Features
- Custom objects and record layouts
- Predictive lead scoring
- Advanced permission sets and team hierarchies
- Conversation intelligence with call transcription
- Recurring revenue tracking
- Quote approval workflows
- Custom deal scoring and coaching playlists
Trade-offs vs Professional
- Advantage: Predictive intelligence, custom objects, advanced controls
- Cost: $1,800/year per user + $3,500 setup
- Complexity: Needs dedicated admin resources and strategy
Trade-offs vs Competitors
- Advantage: HubSpot bundles CRM features, AI, analytics, and quote approvals into one interface versus separate tools required by Salesforce and Dynamics.
- Consideration: Sites may run into platform constraints around API limits or automation throughput.
Best for: Large, distributed sales teams needing complex automation, governance, and deep reporting with out-of-the-box integration.
ROI and Business Impact
HubSpot’s customer data shows:
- 36% increase in deals closed after 12 months of using HubSpot Sales Hub.
- 109% improvement in deal close rate for Sales Hub customers over one year.
- 61% increase in average deal size for businesses using HubSpot Sales Hub.
- 79% improvement in rep productivity after adopting HubSpot’s sales tools.
- 48% reduction in time to close a deal, on average, when using Sales Hub automation.
- 2.5x increase in pipeline volume reported by Sales Hub customers after full implementation.
- 63% of users say they save at least 4 hours a week per rep using automation features like task queues, sequences, and email templates.
Feature Comparison by Plan
Feature | Free Tools | Starter | Professional | Enterprise |
Deal Pipelines | 1 | 2 | Unlimited | Unlimited |
Calling Minutes | None | 500 | 3,000 | 12,000 |
Email Templates | 3 | 5,000 | 5,000 | 5,000 |
Documents | 5 per account | 5,000 per account | 5,000 per account | 5,000 per account |
Sales Automation | None | Basic | Advanced workflows | Advanced + quote approvals |
Custom Reporting | None | None | 100 | 500 |
Forecasting | None | None | Default and custom forecasting | Default and custom forecasting (with recurring revenue) |
Sequences | None | None | 5,000 per account and up to 500 email sends/user/day | 5,000 per account and up to 1,000 email sends/user/day |
Custom Objects | None | None | None | Available |
Permissions & Team Hierarchy | None | None | Basic Teams | Advanced Roles |
Making the Right Choice
Choose Free Tools if:
- You’re just starting with CRM software
- You need a no-cost way to manage deals
- You want to try HubSpot before upgrading
Choose Sales Hub Starter if:
- You’re a small team ready to invest in basic automation
- You need branded materials, task queues, and chat routing
- You want payments and pipeline control without setup costs
Choose Sales Hub Professional if:
- You’re scaling a team and need automation, forecasting, and reporting
- You want to standardize your playbooks and track performance metrics
You need 1:1 email/video, rotation logic, and phone support
Choose Sales Hub Enterprise if:
- You’re managing large or segmented teams
- You need advanced governance, AI scoring, and complex deal workflows
- You require predictive analytics and custom object tracking
Integration and Additional Costs
HubSpot Sales Hub integrates with over 1,500 applications, including LinkedIn Sales Navigator, Stripe, Aircall, PandaDoc, and Google Workspace. Most integrations are included in your plan, though some third-party tools may have separate costs.
Add-ons like extra calling minutes or integrations with advanced CRMs may incur separate charges.
Getting Started
HubSpot offers:
- 14-day free trial for Sales Hub
- 24/7 support on paid plans
- Guided onboarding via HubSpot specialists
- Free training through HubSpot Academy
For personalized quotes or bulk pricing, contact HubSpot Sales at (888) 482‑7768 or visit the Sales Hub pricing page.
Use Sales Hub to Grow Better
HubSpot Sales Hub offers a scalable CRM solution that grows with your business — from solo founders using free tools to global sales teams managing thousands of deals. Whether you’re automating follow-ups, forecasting revenue, or enabling coaching with conversation intelligence, the platform empowers sales teams to close deals more efficiently.
Each plan is designed to unify outreach, streamline sales operations, and support team performance. From simple task queues to enterprise-grade automation and governance, Sales Hub provides the tools needed to operationalize your sales process and drive results.
